Submitting articles into various directories is the best way to help gain more exposure for your business. It establishes you and your company as an expert in your field. As the saying goes, “Don’t put all of your eggs in one basket.”
If you restrict yourself to submitting articles to only one directory, then what happens if that directory shuts down? All of the hard work and effort you put into writing those articles (or money if you pay a ghostwriting service to write for you) will have been for nothing. So don’t be afraid to branch out and submit your content to a wide range of sites. Squidoo There are sites, for example, like Squidoo.com that allow writers to post as many articles on a subject as they choose. Web pages on Squidoo, called “lenses,” cover a wide variety of topics. This gives you more opportunities for interacting with readers. Using social media will give you an edge and increase your conversion rate with simple word-of-mouth communication. Be aware, though, that Squidoo takes spamming very seriously and has restrictions on some topics that receive an overabundance of spam submissions.
Always review a site’s Terms of Service to see which topics they will and will not allow to be admitted into their directories. On Squidoo, writers and readers get to interact with each other through things like polls, guestbooks, and questionnaires. You can include affiliate links and social media buttons that allow readers to follow you on Facebook and Twitter. Readers can also share your content with a “Like” or “Tweet” button. Hub Pages Articles submitted to HubPages.com are placed on pages called “Hubs.” The more relevant and interesting the article you write, the higher it will rise in the ranks. Hub Pages rank highly on Google, so by submitting your articles to this directory, your company will see an increase in web traffic. Google Knol GoogleKnol is a unique way to implement an article marketing strategy. You can write as many articles as you want on various topics and post them under your account. This is a great tool for helping to build up a stronger web presence. Some of the highest rated articles can be found on Knol, along with new and highly talked about articles. An author’s most popular articles will feature at the top of their homepage. Each of these article submission sites are valuable tools that will have an amazing impact on your article marketing campaign and your business. And best of all, they’re free to use! Don’t limit yourself by submitting only to a few article directories. In order for your business to grow, you need to plant strong roots.
Are there other article marketing suggestions for Web 2.0? I’d love to hear them. You have the floor. Don’t be shy, please leave a comment.