One of the more well-known advertising routes that people have used is Pay Per Click (PPC) marketing. If you’ve used this form of advertising in the past, you know that it can empty your wallet quickly and without getting you the hoped-for results.
By comparison, article marketing is a much more cost-effective tool to use for advertising your business. It is a proven method for driving more traffic to web pages and the only costs are in the time and effort you put into each article you write.
Today, search engine bots can scan through websites quickly, locking onto specific keywords that are being searched for. If you include the right keywords in your articles, search engines will be able to locate your content in no time and give those results to users.
The great thing about article marketing is that it requires no special skills. If you can write well, you can launch an effective article marketing campaign. There are a large number of article directories that allow you to submit your content at no cost. Some directories will ban certain topics or have other restrictions that must be followed. But there are also plenty that are less stringent about submissions.
If you aren’t confident in your own writing skills, there are professional writing services as well as freelance writers who can handle creating content for you. These people are known as ghostwriters and will write articles that you can put your own name to.
Select a few different article directories in the beginning. Sites like EzineArticles, GoArticles, and IdeaMarketers are great places to start. You may also be able to find directories that are geared specifically to your industry. By submitting to several different directories, you will be able to gauge which of them draws the most traffic to your website.
If you decide to write your own content, it will benefit you to learn more about Search Engine Optimization (SEO). Articles that are written for SEO will make your content easier to spot by users and search bots alike.
Marketing your business with online content is a smart and effective tactic when you are looking to boost your web traffic. You’ll show readers that you’re someone who can be looked to as a professional which in turn builds trust. And as you know, people are more willing to do business with someone that has a good reputation. Article marketing is the tool that will get you there.