Structuring Your Articles for Article Marketing Campaigns

As soon as you figure out exactly what it is that article directories expect from your content, it is much simpler for you to structure your articles to meet those expectations. You will be able to get into a routine and follow a pattern for your articles, which will make it faster and easier for you to complete for submission.

For the most part, article directories have very similar requirements in their submission guidelines. Each will require you to use proper grammar and spelling. Your content has to be unique and informative. The article lengths must typically be at least 400 words minimum. This is a good length for an article, giving you enough time to draw in readers and forge a bond with them.

When structuring your articles, there is a simple pattern that you want to follow:

  • Introductory paragraph- let them know what you’ll be writing about.
  • Body- give them the information.
  • Conclusion- sum up what you covered in the article.
  • Call to action- ask questions to encourage engagement with readers.

There are several formats for articles that can draw more readers. You can use one of these types of articles as a quick method for getting content out there and submitted to directories.

How to_: How to articles give instructions on how to do anything. It can be used for any niche topic, from cooking to cleaning and all things in between. These need to be informative and give readers the steps needed to complete the task. 10 Ways to_: This is another informative article that gives the reader a number of ideas about a specific topic. For example, it could be an article about “10 Ways to Make Extra Money.” Ask a Question: Your title asks a question and you answer it in your article. You can also do a question-and-answer article that covers any number of topics.

These examples of formatting are great for when you need to write up a quick article for distribution. You can find thousands of possible topics that will fit perfectly with these formats. Think of them as templates that you fill in with your own content.

You can use these formats as much as you want to create unique, informative articles. There are so many ways that you can use these to structure articles that will keep your readers looking for your content again and again.

Nearly all article directories will also allow you to include a short author bio at the end of each article. This is a chance for you to give readers a little more information about you and link them to your website or blog. These should be short and to the point and get the attention of your reader. The information you include in your bio box should go with the content in your article. If you are writing about fishing tips, then your bio should mention your love of the activity and experience you have in that area.

What article structures do you think are best? How do you find inspiration for your article writing? Let us know!

What do I Write About in my Article Marketing Efforts?

Anything you are passionate and knowledgeable about!

If you use article marketing to market your business, then you’ve probably struggled with this question on a daily basis.

It’s really not as hard as you may think.

We know without a doubt that article marketing is a great way for bloggers to build up a large number of targeted readers for almost no cost.

One thing that may keep you from jumping right in and cranking out articles to submit to directories is the question of what you should write about.

Just remember that writing articles is no different from writing your blog posts. They should be close to 500 words, which is about the length of most blog posts.

When you sit down to start brainstorming article topics, keep these tips in mind:

Write about what you know.

The point of writing articles is to encourage readers see you as an expert in your specialized area. When they have a question about a topic you focus on, you want yours to be the blog they go to for answers.

Find a topic you are passionate and comfortable with and do plenty of research, and then write articles that are informative and helpful. Since your blog also focuses on a topic you are knowledgeable about, this should be easy.

Find topics of interest.

When writing an article, just like a blog post, write for your target audience.

If you are writing a blog for work-from-home moms, then make sure you are writing articles specifically targeted to that demographic. The goal is to have more targeted traffic results.

Don’t choose to write an article on shopping for the latest fishing gear if you don’t have a blog for those avid fishermen. (Unless those fishermen are also interested in tips for potty training around a work schedule!)

You want your readers to like what they read in the article and click through to your blog for more information.

Make sure your articles are keyword-rich.

Another great thing about writing articles is the potential traffic from search engine results.

With the larger article directories, content is indexed by search engine spiders fairly quickly. So, if you have titles and articles that include relevant keywords and phrases, you will see an increase in your search engine ranking. That means, more people finding their way to your articles and then your blog!

As you start to write articles, remember that you are writing for people- not search engines!

Do your blog articles show off a bit of your wit and sparkle? Then your articles should do the same. You want to sound smart and professional, but you don’t want to come across as a know-it-all who will look down on others. You want each article to have a natural flow that leads the reader to click on your link and follow along to your blog.

Write quality content that is easy to read. Most readers will only skim through content so break it up with white space, sub headers and bullet lists. They want answers fast so don’t drag it out.

If you are passionate about the topic you write on, the readers will feel it in your articles. Any time you get an idea for a new article topic, write it down! Keep a journal of possible topics and then, whenever you feel at a loss of what to write about, you have a whole list to look over and choose from!

Have you started article marketing to increase your blog readership? Have you been hitting roadblocks in your writing? What topics do you feel the most confident about with your writing? Let us know!

Why Article Marketing?

Because, it works!

When I started my article marketing and ghostwriting business in 2006, I was at a loss as to what types of marketing to invest and participate in.

With absolutely no money, (you know how it is when you are just getting started), I decided to learn everything I could about article marketing. I mean, I loved to write, so why not put this skill set to use as well?

With my mission in mind, I started researching, compiling information, studying, learning, asking questions to others in forums and blog posts, anything and everything about SEO, content ideas and locating the best distribution sites for my articles.

From there, I went on to teach myself all the ins and outs of this highly effective marketing tactic.

There are many, valuable reasons to use article marketing in your marketing campaign. It has helped me to achieve high-rankings in Google search results. It will help you do the same. The more visibility you have, the more sales you’ll get.

No matter what type of blogger or business owner you are, you want to have a strong readership. You can be writing about cooking, sports, movies, books or family life, but without fans, you’ll pretty much be writing for yourself. Driving traffic to your site will ensure that you have a broad fan base that will be eager to read each of your posts. Article marketing is one of the best ways to drive your targeted audience to your blog.

With article marketing, you will create small articles that you can distribute to various article directories, which will give you some quality backlinks to your own blog or website. The best thing is that most of these directories are free to publish your articles!

You might think it’s strange to offer your words of wisdom for nothing, but the benefits of article marketing are well worth the effort!

Attain Expert Status

An important part of being a blogger is becoming an expert in your market. If you can say, “I have 30 published articles about dog training,” more people are going to see you as a professional in that area. Readers have more trust in someone who they think is an expert. When people start to look to you for advice, then you can start building a wider audience.

Get a Stamp of Approval

Having articles on a well-established article directory, like EzineArticles.com, can act as an unofficial recommendation. This will boost your reputation as a writer and draw more readers to your blog or website.

Link Up

Anytime you publish an article on a directory, you will get a link back to your website or blog. Those links can help you rank higher in search engine results. The better you rank on search results pages like Google or Yahoo!, the higher number of organic traffic that comes to your page.

Because there are so many free or cheap options for distributing your content for article marketing, it is one of the most cost-effective methods for gaining publicity for your blog or website.

Before you get started on an article marketing project, it’s important that you have a specific goal in mind. You need to know exactly what you hope to accomplish by writing those articles. Do you want to get more readers for your blog? Do you want to increase sales? Drum up more clients? When you write with these goals in mind, they will be much easier for you to achieve.

It doesn’t matter what you blog about or how long you’ve been writing; article marketing is an excellent and affordable way to drive more traffic to your website and increase your readership numbers.

Take it from someone who knows!

What is your experience with article marketing? Share with us your problems or success stories.

Three Steps to Improving Your Article Marketing Efforts

When you are using article marketing for your business, it is easy to become frustrated quickly. You may not be reaching goals you had set and that can leave you feeling disappointed with your plan. That doesn’t mean you should wave the white flag and give in! In order to cross the line from failure to success in article marketing, you need to have a plan.

To improve your marketing strategy, there are three important steps you need to take:

Step 1: Figure out Your Message

What are you trying to tell customers? They are looking for solutions to their problems. They have a need and want to know if you are going to fulfill it. Review each of your products or services and write out why the customer needs it. When you have a clear understanding of why someone needs to buy your product, then you will have an easier time explaining it to them. Customers want you to answer their questions so they can be confident you are the person to go to when they need something.

Step 2: Know How to Get Your Point Across- Quickly!

A lot of studies show that the average Internet user will only stay on a website between thirty seconds and one minute. That doesn’t give you very much time to grab their attention and convince them to buy your product. There is likely a lot of competition out there for the products or services you offer so you need to make yourself stand out right away. It will help by having headlines that will get the attention of readers while using your keywords.

Don’t be afraid to be entertaining! Your content doesn’t have to sound stuffy and dull. Make your content enjoyable to read and the customers will keep coming back. Be snarky, add a little humor or put a unique spin on it. Content should be engaging.

Step 3: Be Customer-Friendly

The Internet can be a very impersonal marketplace. That doesn’t mean you can’t treat your customers as you would if they were there in person. How would you talk to your customers if you had a brick-and-mortar store? Be personable. Chat them up. Form a bond, which will create a loyalty that isn’t often seen in too many businesses today.

Think about how you would want to be treated as a customer. What would you want to hear from a seller? What would make you trust them enough to hand over your money? You don’t have to throw a bunch of razzle-dazzle at them, but customers want to be handled in a friendly, thoughtful manner. And putting a smile on their face goes a long way in getting repeat customers.

Article marketing is just like any other form of marketing strategy. You need to put yourself in the customer’s shoes and figure out what they want to hear and how. Listen to your inner consumer and you will soon know exactly what you need to do to improve your article marketing efforts.

Tell us what you have done to create better online content for your business. Where do you get your inspiration? Let us know!

How to Choose Your Best Keywords Without a Search Tool

Image by cdizzle_2010, photobucket

When you begin working on an online marketing campaign, you will immediately recognize the importance of using the right keywords to boost your content’s search engine optimization. Choosing the wrong keywords can lead to lackluster results for your website. So how do you find the ideal keywords for your business?

Many people turn to online keyword search tools for help. These can be very helpful, however, there are a few things that you need to do before turning to one of these suggestion tools for your keyword research.

Describe your business in simplified terms.

When you sit down to write out a description about your company, imagine that you are trying to explain it to your parents or grandparents. Don’t focus on industry-specific terms that the average person wouldn’t use. You want to choose simple terms that you imagine a potential customer would use when searching for your company.

Determine what sets your company apart from competitors.

Find what makes you unique in the industry. Are you a customer service guru? Do your prices make your competitors swoon? When you know what separates you from the other guys, it is easy to come up with descriptive keywords. Think: helpful, friendly, low cost, affordable, etc.

Identify any words that have multiple meanings.

There are many words out there that have more than one meaning and products are no exception. For example, “tablet” is a product that can fall into a wide range of categories. There are bath tablets, vitamin tablets, writing tablets, and now an emerging market for tablet computers. Know whether or not the product you sell could be mistaken for something else when a customer searches for it so that you can clear away any confusion.

Keep focus on your big sellers.

You may sell a wide range of products on your website, but that doesn’t mean you need to hit every possible keyword on search engines. Focus your efforts on optimizing your web pages for your most popular items. You will benefit more by spending your time on keywords that relate to your most profitable items.

Make a list of your top ten keywords.

Write down what you believe to be your ten most important keywords for your business. When you have your list, give those keywords a long, hard look. Do those keywords all center around a single product? Do you touch on all of the products you sell and services you provide? Your first instincts when it comes to keywords are not always correct. Give each keyword a second look and decide why each one made it on your list.

In order to optimize your website for search engines, you want to have targeted keywords that will draw a targeted audience. Avoid using keywords that have multiple meanings or single-word keywords. When you focus your keywords to be specific to your business, you will reach out to more potential customers who want the product or service you provide.

7 Tips for Completing an Article in 20 Minutes

Whether you are a Ghostwriter or a business owner who writes for their own blog or website, writing can be very time-consuming. We would all like to find ways to trim back on the amount of time it takes us to write.

If you’re a writer for business, you probably would like to see ways to become more efficient. One way to do so is to learn a few techniques for getting an article completed within a short time frame. This article will guide you to get an article written and completed in 20 minutes.

Many ghostwriters or freelance writers juggle clients all day, day-in and day-out. So it’s not always the most economical job for one to have. However, if you can master these seven techniques, you’ll be able to get an article written in a jiffy and even be able to take on more clients to maximize your profits.

It’s important to remember that even though you may be writing quickly, you can’t compromise the quality.

1. Start an “idea” list:

Being a writer, sometimes your inspiration and motivation can easily be jeopardized, since you’re relying on it every single day. So, when you’re bountiful of ideas, write them down and keep a list. Many times, writers of all types, be it bloggers, article writers, ghostwriters, etc. the idea of what to write is what takes the most time. If you keep an idea list, you’ve already won half the battle.

2. Let your ideas simmer a bit:

It is typical that when you NEED something, it’s the most difficult to find whereas, when you don’t need it anymore, then it happens to just pop up. The same thing applies to writing and gaining ideas. The more force you put into it, the longer it will take. Thus, when you get a new topic, let it fester for a while before brainstorming. This way, a couple of days later, when it’s time to get started, you’ll already have a few things in mind that will work.

3. Be Selective

Now, you’ve formulated all these list ideas and brainstorming ideas for your articles, you’ve got so many ideas, what in the world are you going to do with them all?! Well, you’re going to have to be very hard on yourself and simply scratch through the majority of them on your list. Ask yourself, “does this idea really work?” or look at which ideas are the best and discard the rest. You can however, save the ideas for an article for later, but it’s important to remember we’re not writing an epic trilogy book now, just a simple article within a 20-minute time frame.

4. Be the Bullet Master:

Using bullet points or numbered entries is fantastic! Not only will it cut down the time spent on writing an article (since you don’t have to formulate a complete sentence or think about transitions from paragraph to paragraph) but it is also helps the reader to easily navigate the article and break up content.

5. Short and Sweet:

Articles that are 500 words are less are perfect for writing articles within the 20-minute time frame. What is most important here is to focus on the type of content. It needs to be content rich to make up for the shortness. Your article should be chalked full of valuable content.

6. Take a break:

More times than not, a nice break from work will benefit your motivation and inspiration. Writing can be a hard task some days, so it’s better not to force out words and rather, take a break, come back and let the words flow.

7. Use your good idea NOW:

It is very tempting to keep all your best ideas saved for using later, or for a “better” article. However, this is not the most productive or realistic. You need to save time now, not later on. Whatever is in front of you now, should be what you focus on to get it done quickly and to make the most of your time. So take the “good” ideas off the back-burner and use the immediately.

These seven steps will help you to create an article within a 20-minute time frame so that you have time to focus on more interesting things or maximize your article output. If you have ideas or know of ways to write articles more quickly, what are they? Please share!

Online Content: How to Beat Your Competitors with SEO Content

No matter what type of business you have, you are going to have competition. Even more so when you have an online business. You might think you have the edge, but there will always be others out there looking to take the top spot in the industry. In order to take your place at the top of the heap- and stay there- you need to know what it takes to compete.

When you start producing online content to support your business, it is important to have a strong understanding of search engine optimization. You also need to know who your competition is so that you can effectively compete. When you have the insight into the other businesses in your industry, you’ll be ready to put up a fight.

Check out the websites of your competitors and anyone else who may be selling a product or service similar to yours. See who is sitting at the top of the search engine results. In order to get yourself up at the top, you need to know what these businesses are doing to stay there. Observe the web design; take note of the prevalent keywords, and any other detail that can impact a search engine rank.

After you have done your research on your competition, take what you have learned and see what improvements can be made to your own web page. Maybe your layout can be rearranged. Play with your color scheme and tweak your design. You may be surprised by how much the look of your website can influence your customers.

The content on your website also plays a major role in how well your business will do. Take the time to research the best keywords and phrases to include in your online content. Consider adding a blog to your site, or maybe videos. Find changes that are going to set you above your competition. When you focus on search engine optimization, you will see a great improvement to your own search engine ranking. Staying on top of the results means more potential customers finding their way to you.

Quality SEO content can make all the difference in the online business competition. Every business, in any industry, can benefit from professional web content. It will enhance the value of your website in the eyes of customers.

After you have looked at what your competitors are doing to boost their business, try coming up with a few ideas that are uniquely yours. Be creative in your efforts to draw more traffic your way.

Always give different techniques a test drive. Something that works incredibly well for another company may not have the same impact on your business. Staying on top of the search engine results means making changes whenever necessary. It is a never ending process, but well-worth the efforts that you make. Beating the competition requires constant attention to SEO of your online content.

How to Get the Best Results with Article Marketing Online

Too many people are giving up on their article marketing campaigns because they aren‘t getting the results they expected. These are the people who only post a handful of articles to one or two directories and wait for the magic to happen. When they don’t see a huge return for their meager efforts, they throw in the towel and then spread the word that marketing their articles online isn’t worth the trouble. Not only are those people ruining their own chances of success, but they’re scaring off other people who are considering article marketing online.

In order to get the best results with article marketing, it’s important to know what your plan of action needs to be from the start. With this information at the ready, you’ll be better equipped in your online content marketing campaign. To make your articles work best for you, here are some things you need to know:

Do thorough keyword research and make a list. You want to have a stockpile of keywords and keyword phrases that are appropriate for your industry. You can use a tool like Google’s free keyword tool or invest in a professional tool like Market Samurai. You want to focus on keywords that are going to help you rank highly in search results.

Write an article for all of your keywords. Try to set a daily goal of writing one article. If your talent for writing isn’t too strong, consider hiring a ghostwriter. Many ghostwriters are knowledgeable in SEO practices.

Submit to a wide variety of directories. Every directory offers different options. Different niches perform better on one site than another. When you distribute your articles to a lot of directories, you can determine which ones are giving you better results in your article marketing campaign.

Track each article’s performance. Knowing which articles are performing best and each directory gives you an idea of what your search rankings will be. Then you can focus your efforts on the better performing keywords.

Fine-tune to your articles. When you track the performance of your articles, you’ll begin to notice which titles are capturing more hits and which ones are only doing okay. Then you can tweak a little here and there. For example, maybe titles written as a question get more readers than those that are straightforward.

Use what you’ve learned to boost your traffic. Once you’ve observed what is working best in your article marketing campaign, you can start duplicating what you learned in your future articles.

Remember, article marketing isn’t supposed to be easy. Nothing worth doing ever is. If you want to see fantastic results, you have to put your best efforts into what you write and how you distribute.

Have you been discouraged in your article marketing efforts? What have you done to overcome those obstacles? Let us know!

The Three Types of Domain Names Every Article Marketer Should Use

If you’re in the business of article marketing, it’s vital to have a website to help generate new business. For many of you, your domain name reads: www.MyName.com or www.MyCompanyName.com.

Having a website URL with either your name or your company’s name is a great idea, but you need to have more than one domain name for your business, and here’s why:

  1. If people don’t know you, they aren’t going to be searching for your name. This hurts the amount of organic traffic being driven to your site.
  2. Having a URL that only has your name or company name in it doesn’t give people any idea about what your site is for, what type of business you do.
  3. A URL that only has your name or company name doesn’t offer any psychological triggers that will induce someone to click on your site’s link.

With domain names for your business, it’s a good idea to buy several different names that will all link directly to your business page. Specifically, there are three different types of domain names that, as an article marketer, you should use to help drive more traffic to your website.

Keyword-Rich Domain Name

The main reasoning behind having a domain name that is rich with keywords is to improve your SEO with the more popular search engines, like Google. By having a domain name that includes keywords related to your business, you will earn higher rankings on search engines. If you are in a business that doesn’t have a lot of competition, having a keyword-rich domain name can be enough to place you higher up on search engine rankings.

Some examples of a keyword-rich domain name are:

www.articlemarketingexperts.com www.articlesubmissionpros.com

Call-to-Action Domain Name

A call-to-action will motivate readers to take action, to click on a link. You’ll not only be motivating readers, but you’ll be telling them exactly why they need to go to your website right now. They want to know what they’ll be getting or learning if they go to your site.

Some examples of call-to-action domain names are:

www.writewinningarticles.com www.getfreearticletemplates.com

Benefit Domain Name

With this type of domain name, you’re telling the reader exactly what they need and want. You’re providing a psychological trigger in your domain name that will encourage readers to click on your link. You will also be connecting your website with the desires, wants and needs of readers, improving the likelihood that they will click your link.

Some examples of benefit domain names are:

www.findmoreleads.com www.getmorecustomers.com

These are just a few helpful tips to follow when selecting domain names for your article marketing business. These tips will help increase your search engine rankings and reader click-through rates. This will lead to more website traffic for you, which means more potential clients finding exactly what they want on your website.

What sort of domain names do you use in your article marketing business or any business? You’ve got the floor. Please leave a comment and share your expertise.

How Ghostwriters Can Supercharge Your Article Marketing Campaign

With today’s Internet-driven consumers, more and more companies are realizing the importance of article marketing as a means of advertising. They realize that the traditional advertisements in the form of flashing banners and click-ads are being ignored and no longer bring them the traffic they seek.

Article Marketing is quickly becoming the best way for a business to get their ideas out into the world. With this great surge in article marketing, companies are turning to Ghostwriters for help with writing articles. Ghostwriters are an excellent resource. Their services are fairly inexpensive and they have amazing writing skills.

A Ghostwriter is a professional writer who is hired by another person or company in order to write a wide variety of things. Mostly they are used to write marketing articles that help a business “get the word out” about a service or product. One of the benefits of working as a Ghostwriter is being able to work from home. A lot of Ghostwriters are mothers and fathers that use their talents as writers to earn an extra income. Some businesses may not see the upside to hiring average, everyday people who work at home, but that’s their mistake. These people are the ones who will be able to speak the same language as your visitors. That can make all the difference in turning a visitor to a new customer.

Ghostwriters are not usually credited for their work. Instead, the business or person paying for the article to be written will have their name in the byline. As the owner of the article, you are free to publish and distribute the article as you see fit. By using article marketing as a means to promote your business can greatly increase your client base. Sometimes, this can be even more effective than other marketing strategies used by businesses, both big and small. Outsourcing articles to be written can help reduce marketing costs since you’ll only be paying writers as needed instead of keeping one on hand full-time.

Article marketing has been around since mass printing first came to be, but with the wide reach of the Internet it has become even more commonplace. Producing a fantastic marketing campaign has become so much easier for companies thanks to the Internet. Ghostwriters can earn a decent amount of money by writing articles for various companies. They know the dos and don’ts of article marketing campaigns and how to create professional articles that nearly all directories and publishers will accept. Different Ghostwriters or teams will have their own unique writing style and voice. Finding the one that’s perfect for you and your company can take some research.

If a business isn’t interested in having a custom written article, they have the option of looking through an article directory for any articles that will suit their purpose. These articles are usually free and can be just as good as one that’s been written for you alone. But unique articles are much better for expressing exactly what you want to say in the exact way you want to say it.

Article marketing is just way to advertise your business online. Combining it with websites, banners and many other advertising options will give your brand a major boost. When done correctly, you’ll see a surge in your online traffic. With your articles being shared out among thousands of article directories, it’s important to include enough relevant information in the “Author Box” so that readers will be persuaded to click on your business’s website.

The number one goal in marketing is to keep your visitors informed and turn them into new, loyal customers. The best marketing campaigns include well-written articles, emails, newsletters and blogs. Doing half the job will only give you half the rewards. Figure out what your niche is, find the right keywords to describe it and look to hiring a Ghostwriter who can use that information to turn an occasional visitor to your site into a life-long customer.

Don’t be shy! Leave us a comment. We’d love to hear what you have to say.