No matter what field you’re in, the life of your small business depends on written content to maintain a strong online presence and build your brand. But you knew that already, didn’t you? Sure, you’d like to start a blog for your business, write an e-book, or maintain an active Facebook or Twitter feed, but you’re already wearing so many hats–now you have to be a writer, too? No, you don’t. Instead, consider hiring a ghostwriter.
A ghostwriter is an expert writer who can handle any written task such as articles, blog posts, press releases, essays and e-books according to your specifications and let you take credit for them. Once the publishing industry’s best-kept secret, ghostwriters are now a trusted part of every industry from medicine to music, and have become very popular with small business owners in particular.
Let’s face it; some of the world’s smartest, charismatic and talented people are terrible writers. Ghostwriters can help their clients look as competent and knowledgeable on the page (or screen) as they are in person.
Why do you need a ghostwriter?
Well, consider what your time is worth, and how it can best be put to use to help your business. Do you think that being hunched over a keyboard writing a blog post is the best use of your time or your talent? By leaving your writing needs in the hands of a capable ghostwriter, you can go back to doing what you love, and remind yourself of why you started your business in the first place.
Even if you did have the time to write (and brainstorm, and edit) it yourself, having well-written, informative and enjoyable content is not quite enough. Experienced ghostwriters can also help you create targeted content that skillfully uses keywords that will help your website or blog rank high in search engine results while avoiding being marked as spam. After all, what good is a blog if no one reads it? The more people who seek out your website, blog, and social media and benefit from the valuable information you provide, the more money you will make.
It can be hard to let go of control of something as important as online marketing for your business, but your business needs YOU more than anything else. Successful business owners know that part of their success comes from knowing how and when to delegate tasks. Many will tell you to do what you’re best at, and hire skilled people to handle the rest. Wouldn’t hiring a ghostwriter be a great place to start?
Have you hired a ghostwriter in the past? What have you learned from using a ghostwriter?