Too many people are giving up on their article marketing campaigns because they aren‘t getting the results they expected. These are the people who only post a handful of articles to one or two directories and wait for the magic to happen. When they don’t see a huge return for their meager efforts, they throw in the towel and then spread the word that marketing their articles online isn’t worth the trouble. Not only are those people ruining their own chances of success, but they’re scaring off other people who are considering article marketing online.
In order to get the best results with article marketing, it’s important to know what your plan of action needs to be from the start. With this information at the ready, you’ll be better equipped in your online content marketing campaign. To make your articles work best for you, here are some things you need to know:
Do thorough keyword research and make a list. You want to have a stockpile of keywords and keyword phrases that are appropriate for your industry. You can use a tool like Google’s free keyword tool or invest in a professional tool like Market Samurai. You want to focus on keywords that are going to help you rank highly in search results.
Write an article for all of your keywords. Try to set a daily goal of writing one article. If your talent for writing isn’t too strong, consider hiring a ghostwriter. Many ghostwriters are knowledgeable in SEO practices.
Submit to a wide variety of directories. Every directory offers different options. Different niches perform better on one site than another. When you distribute your articles to a lot of directories, you can determine which ones are giving you better results in your article marketing campaign.
Track each article’s performance. Knowing which articles are performing best and each directory gives you an idea of what your search rankings will be. Then you can focus your efforts on the better performing keywords.
Fine-tune to your articles. When you track the performance of your articles, you’ll begin to notice which titles are capturing more hits and which ones are only doing okay. Then you can tweak a little here and there. For example, maybe titles written as a question get more readers than those that are straightforward.
Use what you’ve learned to boost your traffic. Once you’ve observed what is working best in your article marketing campaign, you can start duplicating what you learned in your future articles.
Remember, article marketing isn’t supposed to be easy. Nothing worth doing ever is. If you want to see fantastic results, you have to put your best efforts into what you write and how you distribute.
Have you been discouraged in your article marketing efforts? What have you done to overcome those obstacles? Let us know!