Is Article Marketing Right for Every Business?

Many businesses are starting to look into article marketing as a valuable tool. Every company, from home-based web designers to the international corporations, can benefit from a strategic article campaign. With written content, your business is getting the word out about the products or services you offer.

It’s understandable that many people are reluctant to embark on an article marketing campaign. For them, writing ranks high on their list of least desirable activities, right next to scrubbing the toilet. Even if you are among these people, there’s no reason to leave this powerful tool out of your marketing arsenal.

If you don’t have the time or inclination to write up valuable content every week, look into outsourcing your article writing. There are freelance writers and article marketing services who will write original content for you to submit to various article directories.

There are a plenty of freelance sites and forums where you can get in touch with writers as well as companies that specialize in writing content that focuses on your niche.Article marketing can help any type of business. For example, a beautician looking to bring in new business to her shop could start submitting articles on beauty tips or reviews for styling products and make-up. By showing readers that you are an expert in your field, you’ll be inspiring future customers to seek you out when they need your services.

Before you start churning out content for your article marketing campaign, you need to sit down and write up a list of the various article marketing sites you’d like to submit to. Look for the ones that have the highest page ranks. Next, come up with a list of at least five important facts about the products or services you provide. Under each of those key points, write a few sentences that help support them. Use these five points when writing your articles.

When you get ready to start your own article marketing strategy, always keep in mind that this is not an opportunity to weigh down your articles with affiliate links and cap it all off with stuffy author bio. Readers will know when they’re being fed a bunch of junk and many article directories will reject any articles that don’t fulfill the promise made in your title. Make sure your articles actually have something to say so that you will be seen as an authority on your chosen topic.

Has article marketing been working for your business? Don’t be shy. Show your expertise and leave us a comment. Thank you!

join the conversation

*


*