One of the most well-known methods of online promotion used by business owners is pay-per-click advertising. Unfortunately, PPC is also one of the most costly tools when it comes to marketing your business and products.
Pay-per-click is geared towards bringing visitors to your website. You place a bid on your chosen keywords and when someone enters those keywords into a search engine, your advertisements will pop up. If the user clicks on your ad, you pay for the click. But even if someone clicks on your ad, that doesn’t necessarily guarantee you a conversion.
Basically, you’ll be emptying your wallet with each click and seeing little return on your investment. The goal of marketing is to bring in more business which will then lead to more money. To start getting the most bang for your buck, you need to find a way to get your links out there in the most inexpensive- yet effective- way possible.
Article marketing has become one of the most successful tools when it comes to saving money and boosting conversion rates. Writing articles about your business and products will give you the opportunity to submit to various article directories at no cost. You can link back to your website or squeeze page for readers to click on, which still costs you nothing!
Another bonus that comes with writing articles that center around your industry is that readers will recognize you as an expert in your field. This will do more for your reputation than a short advertising blurb.
You know, too, that it may take more than one visit to your web page for someone to decide to buy your product or sign up for your service. It’s important to gather information from visitors in order to reconnect with them at a later point. By linking your articles to a squeeze page, you can get their email address and name right away so that you can contact them in the future.
With the help of your informative articles, you’ll also be able to build your subscriber list. Anyone who has seen success in their business ventures will tell you that a list is a powerful force. A list will get you repeat customers and a steady income.
The key to successfully building a subscriber list is to write articles that are helpful and give readers just a sample of what you can do for them. You don’t want to give away the whole secret. You want them to have a reason to keep coming back.
If writing isn’t your strong point, or if you just don’t have the time to commit to article writing, there are ghostwriting services which will be able to generate fantastic content on your behalf. Some services will even do the work of submitting your articles to directories and know which of those article directories will get the most hits on search engines.
Article marketing is the smart way to promote your business. It can benefit any industry and help create more buzz around your company. The price is just right since it can cost you nothing more than the time it takes to write an article. When you get on a roll with your article marketing, you’ll become a recognized name in your industry which will lead to more traffic to your site, more conversions, and more sales.