Online business owners need to have a solid marketing strategy in place. Every aspect of marketing involves careful planning in order to ensure success, so take the time to lay out your own strategy before setting off on a costly campaign.
When you get started on an article marketing campaign for your business, you need to remember quality and quantity. A combination of both is the key to being a successful article marketing specialist. You can’t expect to crank out tons of mediocre articles and see positive results. The same goes for only producing one or two articles a month. It takes a wealth of strongly written articles to do well in your article marketing campaign.
You also don’t want to be spending too much of your valuable time toiling away on your articles. That won’t be beneficial in building up your web traffic, and a steady flow of visitors is what brings you profits. So what steps can you take in order to form an article marketing strategy that’s right for your business?
It would make sense and be very cost efficient to do everything yourself: research, keyword searches, writing the articles, proofreading and editing, signing up with article directories and submitting them, linking those articles back to your website, etc. When you already have a very busy schedule, it may seem next to impossible for you to actually get through your list of article marketing tasks.
But don’t fret…let’s break it down into bite-size chunks.
Go slowly in the beginning. Set a goal of completing one 400-word article a week. This should take only about an hour of your time. If you start to see it taking you three or more hours to do, you should consider putting your article writing campaign on hold and look into a course that teaches you how to write articles for an online audience. You might even consider outsourcing your article marketing and writing campaign.
Ease your way into writing three articles each week, then try to work on completing one a day. Before long, you’ll be churning out 365 articles a year, each working hard to draw more prospects to your website.
Alternate what type of articles you write. In one, write up a question-and-answer article. Next time, write a “top 10” article or a “how-to” article and so on. Always look at the stats for each article and you’ll see which ones are converting best.
Sign up for a wide variety of article submission directories and rotate between them every other month. For example, use EzineArticles your first month, ArticleRich the next one, GoArticles for the next, etc. You may notice a higher response from one directory in comparison to others.
After your first year, take a look at all of your articles and see which directory and article type have been ranking highest for you in search engines like Google. You also want to see which “About the Author” section is getting you the most click-through traffic.
To form the best article marketing strategy, it’s important to maintain a balance between writing the right kind of content for the audience you’re targeting and generating enough of that content. The things that work best for one marketer may not be the right path for you. It takes time, practice and patience to obtain the results you need for your specific online business.
What steps are you taking to form your own article marketing strategy? What are some of the obstacles you’ve faced in your campaigns and what have you done to overcome them? I’d love for you to share your thoughts and helpful insights!