Article Marketing Suggestions for Web 2.0

Submitting articles into various directories is the best way to help gain more exposure for your business. It establishes you and your company as an expert in your field. As the saying goes, “Don’t put all of your eggs in one basket.”


If you restrict yourself to submitting articles to only one directory, then what happens if that directory shuts down? All of the hard work and effort you put into writing those articles (or money if you pay a ghostwriting service to write for you) will have been for nothing. So don’t be afraid to branch out and submit your content to a wide range of sites.
Squidoo
There are sites, for example, like Squidoo.com that allow writers to post as many articles on a subject as they choose. Web pages on Squidoo, called “lenses,” cover a wide variety of topics. This gives you more opportunities for interacting with readers. Using social media will give you an edge and increase your conversion rate with simple word-of-mouth communication. Be aware, though, that Squidoo takes spamming very seriously and has restrictions on some topics that receive an overabundance of spam submissions.

Always review a site’s Terms of Service to see which topics they will and will not allow to be admitted into their directories.
On Squidoo, writers and readers get to interact with each other through things like polls, guestbooks, and questionnaires. You can include affiliate links and social media buttons that allow readers to follow you on Facebook and Twitter. Readers can also share your content with a “Like” or “Tweet” button.
Hub Pages
Articles submitted to HubPages.com are placed on pages called “Hubs.” The more relevant and interesting the article you write, the higher it will rise in the ranks. Hub Pages rank highly on Google, so by submitting your articles to this directory, your company will see an increase in web traffic.
Google Knol
GoogleKnol is a unique way to implement an article marketing strategy. You can write as many articles as you want on various topics and post them under your account.
This is a great tool for helping to build up a stronger web presence. Some of the highest rated articles can be found on Knol, along with new and highly talked about articles. An author’s most popular articles will feature at the top of their homepage.
Each of these article submission sites are valuable tools that will have an amazing impact on your article marketing campaign and your business. And best of all, they’re free to use! Don’t limit yourself by submitting only to a few article directories. In order for your business to grow, you need to plant strong roots.

Are there other article marketing suggestions for Web 2.0? I’d love to hear them. You have the floor. Don’t be shy, please leave a comment.

Is Article Marketing Right for Every Business?

Many businesses are starting to look into article marketing as a valuable tool. Every company, from home-based web designers to the international corporations, can benefit from a strategic article campaign. With written content, your business is getting the word out about the products or services you offer.


It’s understandable that many people are reluctant to embark on an article marketing campaign. For them, writing ranks high on their list of least desirable activities, right next to scrubbing the toilet. Even if you are among these people, there’s no reason to leave this powerful tool out of your marketing arsenal.

If you don’t have the time or inclination to write up valuable content every week, look into outsourcing your article writing. There are freelance writers and article marketing services who will write original content for you to submit to various article directories.

There are a plenty of freelance sites and forums where you can get in touch with writers as well as companies that specialize in writing content that focuses on your niche.Article marketing can help any type of business. For example, a beautician looking to bring in new business to her shop could start submitting articles on beauty tips or reviews for styling products and make-up. By showing readers that you are an expert in your field, you’ll be inspiring future customers to seek you out when they need your services.

Before you start churning out content for your article marketing campaign, you need to sit down and write up a list of the various article marketing sites you’d like to submit to. Look for the ones that have the highest page ranks. Next, come up with a list of at least five important facts about the products or services you provide. Under each of those key points, write a few sentences that help support them. Use these five points when writing your articles.

When you get ready to start your own article marketing strategy, always keep in mind that this is not an opportunity to weigh down your articles with affiliate links and cap it all off with stuffy author bio. Readers will know when they’re being fed a bunch of junk and many article directories will reject any articles that don’t fulfill the promise made in your title. Make sure your articles actually have something to say so that you will be seen as an authority on your chosen topic.

Has article marketing been working for your business? Don’t be shy. Show your expertise and leave us a comment. Thank you!

What You Need to Know Before Hiring an Article Marketing Service

There are many article marketing services out there that will be happy to take your money and submit your articles to any number of article directories. If you are considering using such a service, it’s important to know that you shouldn’t hang all of your hopes on it before committing your hard earned money into it. It’s important to find out from the companies beforehand what their policies are regarding keyword density and search engine optimization.

When an article is written without an eye towards search engine optimization, that article is going to fall way short of its target. That will just make your efforts a waste of time and money.

The whole reason behind search engine optimization is to get your article noticed by search engines and boost your rankings within them. It takes the use of specific keywords used throughout each article. But there is a definite balance that has to be maintained when it comes to keywords.

When you over-do-it with your keywords, it’s called “keyword stuffing.” If your article is overflowing with keywords like stuffing in a Thanksgiving turkey, it’s going to be rejected by many article directories and even ignored by the bigger search engines (like Google) altogether.

Keyword density is an easy area to make mistakes when someone is new to the article marketing game. Even people who have been working in this area for a greater period of time can find the exact balance difficult to determine.

Articles are either so full of keywords that reading one is like trying to chew a mouthful of marshmallows, or there are nowhere near enough to give search engine spiders a clue to what the article is even about.

When search engine spiders can’t recognize your article for what it is, you won’t show up in search engine rankings. That means not seeing the traffic you’ve hoped for and you’re conversion rate will take a long walk off a short pier.

So what does it take to keep that perfect balance? You might be surprised to learn that it’s only about 2%. A mere two percent of your entire article can contain keywords to keep it in balance.

Not every article directory site is indexed. Look into the directory and find out what their article submission strategy is. Flooding article directories with articles in an attempt to boost your rankings will not win over search engines. Doing that could get you thrown out of the game before you even get the chance to play.

The purpose of article marketing is to promote your business and website. If you fail to utilize this powerful tool correctly, you won’t see the amount of exposure you’re looking for. When used properly, article directories will bring you the traffic and search engine rankings you’ve been working towards. Directories want to get your articles, but they don’t want poorly written ones that don’t meet keyword density guidelines.

Do you have an article marketing service nightmare? Please share it with us. We would love to learn from you.

Focus and Motivation to Succeed in Your Work from Home Business

So many home-based online businesses end in frustration and failure. Before giving their business a chance to flourish, would-be entrepreneurs throw their hands up in defeat and wave the white flag.

The key to staying the course and watching your ideas bloom into success stories is to stay focused and motivated. When you start to feel overwhelmed, here are a few helpful ways to boost your motivation and keep focused on the light at the end of the tunnel.

Set Precise Goals

With home businesses, it is extremely important to know what your goals are. After all, how can you meet them if you aren’t all that sure what goals you’re working towards? You need to keep those goals in mind at all times. Make a list and put it in a focal point in your office, like on the wall right over your computer. Having those goals staring you in the face day in and day out makes them harder to ignore.

Dream Your Reality

Dreams and goals go hand-in-hand. You may have dreams of a better life, of being able to work for yourself and getting out of the rat race. When you figure out what your dream life entails, it’s easier to know what you need to do to make it happen. Every time you think about giving up, ask yourself, “Is this going to get me where I want to be?”

Keep it Up

The biggest successes start with the smallest results. Use every small result, no matter how insignificant you see it, and keep going. It may seem impossible at the beginning, but seeing any result is a positive one. Use it to keep yourself motivated, to keep pushing yourself onward and upward.

Complete One Item at a Time

It’s easier to stay focused on the task at hand when you don’t keep moving on to other things. Setting something aside for later will lead you into procrastination. Along with a set of long-term goals, each day you should have a list of daily goals. Focus your attention on just those tasks each day and finish the first task before moving on to the next. When your day is done, it is much better to have fully completed two tasks instead of five tasks in various stages of completion.

Stay on Track

It can be tempting to start on other business opportunities. This can lead to more confusion and stress. Stay focused on the project you’re started first. Master the techniques you need, complete the project and then move on to another.

Don’t Listen to Cynics

There will always be people out there waiting to rain on your parade. They’re ready to discourage you, offering negative comments about how unlikely it is to succeed in home-based online businesses. Simply ignore all the discouragement. They don’t have the goals and aspirations you do. They are the people who will trudge on, unhappily, with their jobs, refusing to work towards their own dreams out of fear. At the end of the day, you will be the one living the dream.

Remember what Thomas Edison said, “Our greatest weakness lies in giving up. The most certain way to success is always to try just one more time.” The best way to succeed in your home online business is to maintain your focus and keep yourself motivated. It’s not going to be easy, but nothing worth doing ever is.

5 Incredible Ways Ghostwriters Can Make Your Business BOOM

Did you know that by hiring a Ghostwriter who is capable of writing great content, and excellent at meeting deadlines, can make your business prosper very quickly?

It’s true. Ghostwriters not only eliminate some of the stresses involved in creating killer and consistent content, but they possess a skill that not all business owners  have, or have time for. This writing skill they possess can be so valuable to a business that it is almost silly not to hire a Ghostwriter for your all your content needs. If you have ever considered hiring a Ghostwriter but weren’t sure, or if you’re considering hiring one in the near future, here are five ways a Ghostwriter can be very beneficial for your business.

5 Ways a Ghostwriter can help you and your business prosper:

1.    Creation of an Informative Product: Ghostwriters are flexible human beings, thus asking them to create a 20-40 page informational product for your business is highly feasible. They can even be beneficial in creating a mini-site of business product descriptions, sales letters, thank you pages, articles and blog content. These are all things your business should have or want to have, but will take time to complete. This is why a Ghostwriter is essential to your business. Furthermore, hiring the same Ghostwriter to complete all these tasks is highly recommended, as they will have learned all your pet peeves, details, sales approach and be able to capture your “voice.” Once one project is completed, asking them to do another is what you both want and most beneficial both parties. They can create valuable information on a consistent basis and crank out any and all projects in a timely fashion. All these things will increase your business and profits.

2.    Quality Written Articles: Ghostwriters are equipped with the knowledge to perform extensive research and then turn around and write-up something engaging and fantastic. This can, in turn, give your customers something they’re happy to read, which will also increase your traffic, search engine results and lead to more sales. Typically, by hiring a Ghostwriter to help you with your content, it will give you a full circle business plan. They write, results increase, your business prospers, and then you begin a new project. Ghostwriters are also capable of marketing your content, to gain even more traffic to your site. Of course, it is important to know that finding a great Ghostwriter comes with a price, however, remember, you get what you pay for and if it is really worth it to you, you won’t mind investing. It is a worthy investment you will not regret.

3.    Viral Reports: A lot of businesses today offer something free when a visitor signs up for a newsletter. Hiring a Ghostwriter to right a short 8-10 page report for that freebie is very beneficial. What makes this report “viral” is including a comment that this content is allowed to be shared with anyone and everyone and to please pass it along to your friends, colleagues and associates. Most of these free viral reports also include links to your site, or affiliate sites, which will drive visitors back to the original site it was intended for. By doing this you will collect new visitors and continue to build that all important list. Your Ghostwriter is also very knowledgeable in this area and will know exactly what needs to be done to include all the necessary elements and functions.

4.    Press Releases: All business owners should have a press release generated on a consistent basis. They are very beneficial for when you’re just starting a business, introducing a new product or service, informing the public of any type of business change or anything you need to draw attention to. They are a great way to get the word out and use continually throughout your business. Not only will a Ghostwriter be able to write this up for you, but they will also know where you should submit them. Press releases, like other well written web content, can increase your website’s traffic and increase your search engine ratings.

5.      Sales Letter: If you are running a business, sales letters are effective and an essential part of your web content plans. A Ghostwriter can creatively write these up for you and do it in a way that will make visitors want to buy your products or services in a nonchalant way. Great Ghostwriters are savvy, friendly, non-salesy writers, so you shouldn’t have to worry about it coming off in a negative manner.

Overall, hiring a Ghostwriter can be an easy fix to your all your content problems and issues. They can free up your time, make you feel less stressed, and do your business a giant service. If you really want your business to succeed, especially on the Internet, hire a Ghostwriter to help you.

 

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10 Guidelines for Writing Numerals & Numbers

As a writer, you should know how to properly write out or display actual numbers and when it is the right time to do so. Often times, people can easily get these confused. In this article, I will demonstrate the proper placement of both, numerals and numbers. Are you ready to learn? Here we go!

1. The Difference Between a Numeral and a Number:

A numeral is the symbol used to express the number, while the number of something is an abstract concept. For instance, the number 4 can be expressed as the numerals “4,” “IV” or “four.” Similarly, the difference between a number and a numeral is like the difference between a person and what you write down their name as.

2. Small numbers = spelling:

Whole numbers that is smaller than ten should always be spelled out, i.e. seven, eight, nine, ten, and 11. This rule is one that you can always count on to be true, while other number rules can vary person to person. The reason for spelling out small numbers is that is looks more professional. It is as simple as that.

3. There are NO standards:

Yikes, right? Experts all over have a hard time coming to one conclusion about how to write out numbers and which ones are writer worthy. Some agree that all one-word numbers should be written out, while two-word numbers should be expressed with numerals. This implies that you should write “eleven” and “thirty” but not 44.

4. The Comma:

Commas are really essential to breaking up numbers in content, i.e. “Alaska consumer 571,951 square miles” instead of “Alaska is 571951.” Also, where decimals are concerned, periods are used to break up those numbers. However, in other countries, the comma and period are opposite when using them in numeral expressions. According to International Systems of Units, (SI) they suggest adding a space between large numbers, i.e. $14 300,89. This part is left up to you to decide.

5. Never begin with a Numeral:

Your sentences should never start with a numeral. Instead, if you were using “1,000 copies were sold today,” you would write, “Consumers bought 1,000 copies today.”

6. Decades, Centuries, etc. should be spelled out:

Just as the tip suggests, eighteenth century and the nineties, should be spelled out!

7. Recipes and Percentages:

With recipes and everyday writing, you should use digits. For example, “Add 2 cups of milk” or “5% of adults.” However, when it comes to formal writing structures, you need to spell out the percentage, i.e. “11 percent of adults,” (or “eleven percent of adults,” according to your preference as explained in tip three.)

8. If you’re using an estimated or rounded number, spell it:

Numbers that are over a million and that are rounded up should be spelled out, like this: “Over 50 million people like bananas” instead of “Over 50,000,000 people like bananas.” Of course, if you’re using an exact number, you must spell it out.

9. Number that are beside each other:

If you saw “9 14-year-olds,” that would look confusing, right? Instead, to avoid confusion, write “nine 14-year-olds.” A rule for this is to pick the number that has the smallest amount of letters.

10. Consistency and Ordinal Numbers:

When writing, you should avoid expressing, “He was my 1st Pet” and instead use, “He was my first pet.”  You should also keep it consistent throughout your writing.