What You Need to Know About Submitting Articles to Web 2.0 Sites

One of the best ways to get more links back to your website is to submit articles to Web 2.0 sites. Web 2.0 is the phrase used to describe the newest phase of the Internet in which it went from only a one-way information source to an interactive medium for users with added social interaction.

Blogs, social networks, and wikis are all part of the Web 2.0. So, what do you need to do to make sure you are getting the most exposure through your articles on the Web 2.0?

Here is what you need to know:

Feeder Sites

Feeder sites are used to send targeted traffic back to your website while at the same time giving you quality backlinks for your main site. The feeder site contains a lot of content that is relevant to your site and helps to increase the rank of your website.

You want to have several different feeder sites that are linked between your main website and Web 2.0 sites.

Some of the best sites to use for feeder sites include:

WordPress: Offers a simple user interface on which you can set up and post content quickly.

HubPages: You create a “hub” page around which other related content sites are connected.

Squidoo: Simple way to create content through unique “lenses.”

After you have set up a few different feeder sites, link them all to your main website and then to multiple Web 2.0 sites.

Web 2.0 Sites

You can publish articles and blog posts onto several other Web 2.0 sites, which will serve as a secondary level of links back to your main website. These sites include:

  • WikiSpaces.com
  • Blogger.com
  • Blog.com
  • WikiDot.com
  • Zoho.com
  • Webs.com
  • WetPaint.com
  • Quizilla.com
  • Zimbio.com
  • Thoughts.com
  • Xanga.com
  • InsaneJournal.com
  • Gather.com
  • Jimdo.com
  • Tripod.Lycos.com

What Content Do You Need?

When submitting to Web 2.0 sites, you need to have quality content that you can insert backlinks into. Most need to be no less than 450 words. You want content that is easy to read and provides valuable information to the reader. Write something that is relative to your website, not just something you think will rank well, because you want to make sure you are reaching your target audience.

Research topics that will help you draw in the types of readers you want back to your website. Find out what people are asking questions about and answer them in your content. Use keyword research to see what words and phrases pertaining to your niche are being searched for online and incorporate them into your articles and blog posts.

Content Do’s and Don’ts

DO add images: Use images that are relevant to your content. A good image can encourage people to read your content. Make sure you have the copyright to use images you find online or take your own.

DON’T use the same anchor text every time: When you are doing keyword research, make sure you come up with a long list. You do not want to use the same anchor text repetitively. Find a different way of saying the same thing and make sure that the phrases you use make sense in the flow of the content.

DO link to sites with authority: You don’t have to link only to your own website. You can link back to sites like Wikipedia which are known authorities to increase ranking.

DON’T keep linking to your homepage: You need to link farther into your website than just your main page. Google will rank you higher if you have more links deeper inside your website.

DON’T submit once and forget it: Web 2.0 sites want content that provides value. If they sense that you are only submitting an article for link building, your account will be deleted. Plan to write and submit new content at least once every week or two, occasionally without any backlinks. Keep adding quality content to stay on top.

Can you think of anything to add to this? What have you found that works? Please share your knowledge.

Submitting Your Articles Successfully

After you have written a few articles that you are proud to attach your name to, it is time for you to start submitting them to a few different article directories. There are hundreds of different online article directories that you can choose from. These can be either paid sites or free.

Find article directories that are highly ranked in order to build traffic and enhance your notoriety. Selecting a few well-respected directories will allow you to reach the widest possible audience.

Here are just a few of the best article directories to consider when you get ready to submit your articles:

EzineArticles.com

This directory has both a high Alexa ranking and Google page rank. It is one of the most respected sites used by article marketers. It is free to use and has helpful tutorial videos that will get you on the right path from the start. In the beginning, you will be limited to ten article submissions. This will change once the editors have determined the quality of your content. There is also a paid option that allows for faster publication and scheduled article release.

Hubpages.com

If you want to beef up your content with photos, videos and other media, this site is for you. You will build your own “hub” and add new content, which will help boost your blog traffic. This account is also free to use and has an entire community to turn to when you need help.

ArticleBase.com

This free site is simple to use. It will also give you statistics for each article so that you can see how many views each one receives and how many click-throughs are generated by each one. This will give you insight into what content more people are looking for.

LadyPens.com

This is a boutique-type article directory. You will need to apply to be considered before you are allowed to submit any content. Authors who submit to this site have an increased chance of having their articles being selected by publishers.

Yahoo! Voices

Formerly Associated Content, Voices is a network for affiliated content. It is free to sign up and you can even earn income based on the performance of your articles. You can submit videos and photos as well as written content.

Almost all article directories will require you to register before you can become a content contributor. It may be a good idea to set up a separate email that you only use for article directories. In article marketing, this is an excellent way to keep track of your content submissions and any notifications from the site editors.

Read through each site’s author guidelines before you start to submit content. Some directories may require your content to be in HTML format while others prefer plain text. If you don’t know anything about HTML, there are plenty of free tutorials available online. You can learn the basics quickly and easily.

You will also need to have a solid author BIO for each niche target. For instance, if you write articles about car insurance, you want your BIO to tie into that topic. If you also write content about farming, have a separate BIO for those articles. You want your BIO to encourage each target audience to click through to your website.

With article marketing, it is important to remember the quality over quantity rule. It is far better to concentrate on writing only a few thoughtful pieces of content than rushing through to write a dozen generic articles that provide no value to the reader.

The goal of article marketing is to reach out to a targeted audience in order to encourage them to visit your website. When you choose the right directories to suit your purpose, your quality content will be able to work for you in building up your readership.

What directories are you considering for your article marketing? What made you choose the ones you are currently using? Let us know!

Structuring Your Articles for Article Marketing Campaigns

As soon as you figure out exactly what it is that article directories expect from your content, it is much simpler for you to structure your articles to meet those expectations. You will be able to get into a routine and follow a pattern for your articles, which will make it faster and easier for you to complete for submission.

For the most part, article directories have very similar requirements in their submission guidelines. Each will require you to use proper grammar and spelling. Your content has to be unique and informative. The article lengths must typically be at least 400 words minimum. This is a good length for an article, giving you enough time to draw in readers and forge a bond with them.

When structuring your articles, there is a simple pattern that you want to follow:

  • Introductory paragraph- let them know what you’ll be writing about.
  • Body- give them the information.
  • Conclusion- sum up what you covered in the article.
  • Call to action- ask questions to encourage engagement with readers.

There are several formats for articles that can draw more readers. You can use one of these types of articles as a quick method for getting content out there and submitted to directories.

How to_: How to articles give instructions on how to do anything. It can be used for any niche topic, from cooking to cleaning and all things in between. These need to be informative and give readers the steps needed to complete the task. 10 Ways to_: This is another informative article that gives the reader a number of ideas about a specific topic. For example, it could be an article about “10 Ways to Make Extra Money.” Ask a Question: Your title asks a question and you answer it in your article. You can also do a question-and-answer article that covers any number of topics.

These examples of formatting are great for when you need to write up a quick article for distribution. You can find thousands of possible topics that will fit perfectly with these formats. Think of them as templates that you fill in with your own content.

You can use these formats as much as you want to create unique, informative articles. There are so many ways that you can use these to structure articles that will keep your readers looking for your content again and again.

Nearly all article directories will also allow you to include a short author bio at the end of each article. This is a chance for you to give readers a little more information about you and link them to your website or blog. These should be short and to the point and get the attention of your reader. The information you include in your bio box should go with the content in your article. If you are writing about fishing tips, then your bio should mention your love of the activity and experience you have in that area.

What article structures do you think are best? How do you find inspiration for your article writing? Let us know!

What do I Write About in my Article Marketing Efforts?

Anything you are passionate and knowledgeable about!

If you use article marketing to market your business, then you’ve probably struggled with this question on a daily basis.

It’s really not as hard as you may think.

We know without a doubt that article marketing is a great way for bloggers to build up a large number of targeted readers for almost no cost.

One thing that may keep you from jumping right in and cranking out articles to submit to directories is the question of what you should write about.

Just remember that writing articles is no different from writing your blog posts. They should be close to 500 words, which is about the length of most blog posts.

When you sit down to start brainstorming article topics, keep these tips in mind:

Write about what you know.

The point of writing articles is to encourage readers see you as an expert in your specialized area. When they have a question about a topic you focus on, you want yours to be the blog they go to for answers.

Find a topic you are passionate and comfortable with and do plenty of research, and then write articles that are informative and helpful. Since your blog also focuses on a topic you are knowledgeable about, this should be easy.

Find topics of interest.

When writing an article, just like a blog post, write for your target audience.

If you are writing a blog for work-from-home moms, then make sure you are writing articles specifically targeted to that demographic. The goal is to have more targeted traffic results.

Don’t choose to write an article on shopping for the latest fishing gear if you don’t have a blog for those avid fishermen. (Unless those fishermen are also interested in tips for potty training around a work schedule!)

You want your readers to like what they read in the article and click through to your blog for more information.

Make sure your articles are keyword-rich.

Another great thing about writing articles is the potential traffic from search engine results.

With the larger article directories, content is indexed by search engine spiders fairly quickly. So, if you have titles and articles that include relevant keywords and phrases, you will see an increase in your search engine ranking. That means, more people finding their way to your articles and then your blog!

As you start to write articles, remember that you are writing for people- not search engines!

Do your blog articles show off a bit of your wit and sparkle? Then your articles should do the same. You want to sound smart and professional, but you don’t want to come across as a know-it-all who will look down on others. You want each article to have a natural flow that leads the reader to click on your link and follow along to your blog.

Write quality content that is easy to read. Most readers will only skim through content so break it up with white space, sub headers and bullet lists. They want answers fast so don’t drag it out.

If you are passionate about the topic you write on, the readers will feel it in your articles. Any time you get an idea for a new article topic, write it down! Keep a journal of possible topics and then, whenever you feel at a loss of what to write about, you have a whole list to look over and choose from!

Have you started article marketing to increase your blog readership? Have you been hitting roadblocks in your writing? What topics do you feel the most confident about with your writing? Let us know!

Why Article Marketing?

Because, it works!

When I started my article marketing and ghostwriting business in 2006, I was at a loss as to what types of marketing to invest and participate in.

With absolutely no money, (you know how it is when you are just getting started), I decided to learn everything I could about article marketing. I mean, I loved to write, so why not put this skill set to use as well?

With my mission in mind, I started researching, compiling information, studying, learning, asking questions to others in forums and blog posts, anything and everything about SEO, content ideas and locating the best distribution sites for my articles.

From there, I went on to teach myself all the ins and outs of this highly effective marketing tactic.

There are many, valuable reasons to use article marketing in your marketing campaign. It has helped me to achieve high-rankings in Google search results. It will help you do the same. The more visibility you have, the more sales you’ll get.

No matter what type of blogger or business owner you are, you want to have a strong readership. You can be writing about cooking, sports, movies, books or family life, but without fans, you’ll pretty much be writing for yourself. Driving traffic to your site will ensure that you have a broad fan base that will be eager to read each of your posts. Article marketing is one of the best ways to drive your targeted audience to your blog.

With article marketing, you will create small articles that you can distribute to various article directories, which will give you some quality backlinks to your own blog or website. The best thing is that most of these directories are free to publish your articles!

You might think it’s strange to offer your words of wisdom for nothing, but the benefits of article marketing are well worth the effort!

Attain Expert Status

An important part of being a blogger is becoming an expert in your market. If you can say, “I have 30 published articles about dog training,” more people are going to see you as a professional in that area. Readers have more trust in someone who they think is an expert. When people start to look to you for advice, then you can start building a wider audience.

Get a Stamp of Approval

Having articles on a well-established article directory, like EzineArticles.com, can act as an unofficial recommendation. This will boost your reputation as a writer and draw more readers to your blog or website.

Link Up

Anytime you publish an article on a directory, you will get a link back to your website or blog. Those links can help you rank higher in search engine results. The better you rank on search results pages like Google or Yahoo!, the higher number of organic traffic that comes to your page.

Because there are so many free or cheap options for distributing your content for article marketing, it is one of the most cost-effective methods for gaining publicity for your blog or website.

Before you get started on an article marketing project, it’s important that you have a specific goal in mind. You need to know exactly what you hope to accomplish by writing those articles. Do you want to get more readers for your blog? Do you want to increase sales? Drum up more clients? When you write with these goals in mind, they will be much easier for you to achieve.

It doesn’t matter what you blog about or how long you’ve been writing; article marketing is an excellent and affordable way to drive more traffic to your website and increase your readership numbers.

Take it from someone who knows!

What is your experience with article marketing? Share with us your problems or success stories.

Online Content: How to Beat Your Competitors with SEO Content

No matter what type of business you have, you are going to have competition. Even more so when you have an online business. You might think you have the edge, but there will always be others out there looking to take the top spot in the industry. In order to take your place at the top of the heap- and stay there- you need to know what it takes to compete.

When you start producing online content to support your business, it is important to have a strong understanding of search engine optimization. You also need to know who your competition is so that you can effectively compete. When you have the insight into the other businesses in your industry, you’ll be ready to put up a fight.

Check out the websites of your competitors and anyone else who may be selling a product or service similar to yours. See who is sitting at the top of the search engine results. In order to get yourself up at the top, you need to know what these businesses are doing to stay there. Observe the web design; take note of the prevalent keywords, and any other detail that can impact a search engine rank.

After you have done your research on your competition, take what you have learned and see what improvements can be made to your own web page. Maybe your layout can be rearranged. Play with your color scheme and tweak your design. You may be surprised by how much the look of your website can influence your customers.

The content on your website also plays a major role in how well your business will do. Take the time to research the best keywords and phrases to include in your online content. Consider adding a blog to your site, or maybe videos. Find changes that are going to set you above your competition. When you focus on search engine optimization, you will see a great improvement to your own search engine ranking. Staying on top of the results means more potential customers finding their way to you.

Quality SEO content can make all the difference in the online business competition. Every business, in any industry, can benefit from professional web content. It will enhance the value of your website in the eyes of customers.

After you have looked at what your competitors are doing to boost their business, try coming up with a few ideas that are uniquely yours. Be creative in your efforts to draw more traffic your way.

Always give different techniques a test drive. Something that works incredibly well for another company may not have the same impact on your business. Staying on top of the search engine results means making changes whenever necessary. It is a never ending process, but well-worth the efforts that you make. Beating the competition requires constant attention to SEO of your online content.

How to Get the Best Results with Article Marketing Online

Too many people are giving up on their article marketing campaigns because they aren‘t getting the results they expected. These are the people who only post a handful of articles to one or two directories and wait for the magic to happen. When they don’t see a huge return for their meager efforts, they throw in the towel and then spread the word that marketing their articles online isn’t worth the trouble. Not only are those people ruining their own chances of success, but they’re scaring off other people who are considering article marketing online.

In order to get the best results with article marketing, it’s important to know what your plan of action needs to be from the start. With this information at the ready, you’ll be better equipped in your online content marketing campaign. To make your articles work best for you, here are some things you need to know:

Do thorough keyword research and make a list. You want to have a stockpile of keywords and keyword phrases that are appropriate for your industry. You can use a tool like Google’s free keyword tool or invest in a professional tool like Market Samurai. You want to focus on keywords that are going to help you rank highly in search results.

Write an article for all of your keywords. Try to set a daily goal of writing one article. If your talent for writing isn’t too strong, consider hiring a ghostwriter. Many ghostwriters are knowledgeable in SEO practices.

Submit to a wide variety of directories. Every directory offers different options. Different niches perform better on one site than another. When you distribute your articles to a lot of directories, you can determine which ones are giving you better results in your article marketing campaign.

Track each article’s performance. Knowing which articles are performing best and each directory gives you an idea of what your search rankings will be. Then you can focus your efforts on the better performing keywords.

Fine-tune to your articles. When you track the performance of your articles, you’ll begin to notice which titles are capturing more hits and which ones are only doing okay. Then you can tweak a little here and there. For example, maybe titles written as a question get more readers than those that are straightforward.

Use what you’ve learned to boost your traffic. Once you’ve observed what is working best in your article marketing campaign, you can start duplicating what you learned in your future articles.

Remember, article marketing isn’t supposed to be easy. Nothing worth doing ever is. If you want to see fantastic results, you have to put your best efforts into what you write and how you distribute.

Have you been discouraged in your article marketing efforts? What have you done to overcome those obstacles? Let us know!

Save Money and Earn Subscribers with Article Marketing

One of the most well-known methods of online promotion used by business owners is pay-per-click advertising. Unfortunately, PPC is also one of the most costly tools when it comes to marketing your business and products.

Pay-per-click is geared towards bringing visitors to your website. You place a bid on your chosen keywords and when someone enters those keywords into a search engine, your advertisements will pop up. If the user clicks on your ad, you pay for the click. But even if someone clicks on your ad, that doesn’t necessarily guarantee you a conversion.

Basically, you’ll be emptying your wallet with each click and seeing little return on your investment. The goal of marketing is to bring in more business which will then lead to more money. To start getting the most bang for your buck, you need to find a way to get your links out there in the most inexpensive- yet effective- way possible.

Article marketing has become one of the most successful tools when it comes to saving money and boosting conversion rates. Writing articles about your business and products will give you the opportunity to submit to various article directories at no cost. You can link back to your website or squeeze page for readers to click on, which still costs you nothing!

Another bonus that comes with writing articles that center around your industry is that readers will recognize you as an expert in your field. This will do more for your reputation than a short advertising blurb.

You know, too, that it may take more than one visit to your web page for someone to decide to buy your product or sign up for your service. It’s important to gather information from visitors in order to reconnect with them at a later point. By linking your articles to a squeeze page, you can get their email address and name right away so that you can contact them in the future.

With the help of your informative articles, you’ll also be able to build your subscriber list. Anyone who has seen success in their business ventures will tell you that a list is a powerful force. A list will get you repeat customers and a steady income.

The key to successfully building a subscriber list is to write articles that are helpful and give readers just a sample of what you can do for them. You don’t want to give away the whole secret. You want them to have a reason to keep coming back.

If writing isn’t your strong point, or if you just don’t have the time to commit to article writing, there are ghostwriting services which will be able to generate fantastic content on your behalf. Some services will even do the work of submitting your articles to directories and know which of those article directories will get the most hits on search engines.

Article marketing is the smart way to promote your business. It can benefit any industry and help create more buzz around your company. The price is just right since it can cost you nothing more than the time it takes to write an article. When you get on a roll with your article marketing, you’ll become a recognized name in your industry which will lead to more traffic to your site, more conversions, and more sales.

How to Conduct Article Marketing Research for Your Business

In article marketing, the writing can be hard but it’s the research that can really drag you down. Coming up with unique article topics that people actually want to read isn’t easy for many of us.

So how can you find some winning ideas? Here are six sure-fire ways that will get your creative juices flowing and set you on your way to creating plenty of amazing articles for your article marketing campaign.

Check out what your competitors are doing

Directories are full of articles that cover a wide array of topics, and chances are that there are plenty that cover your own niche topics as well. You can look to see what others are writing about to help boost your own creative process.

Let’s say you are a beautician looking to broaden her client base. You can find articles about homemade beauty treatments, the latest hair treatments and trends, and any make up tips and techniques. Reading through another person’s article topics can help shake loose some ideas in your head.

Remember: there is a big difference between snooping and stealing, so don’t let yourself be tempted to plagiarize another author’s work. Instead, compile a list of ideas that you get by scrolling through article headlines and create your own unique pieces based on those list items.

Visit Q&A Sites

There are sites, like Yahoo Answers, that allow users to post open questions for others to answer. You can type your keywords into the search bar and a list of questions that include your keywords will be brought up.

For example, if you type in the keyword “Make-up,” you’ll see questions like: What are some make-up tips for someone with a round face? What brushes are used for what make-up? What make-up looks good for dark eyes?

There is a wealth of potential articles available when you get to see what kinds of information people are seeking.

Look in Forums

There are forums on the web that cover almost any topic you can think of, so if you just do a simple search for one, like “beauty forum,” you’ll find plenty of ongoing discussions. Forums are a great place for people to go in search of answers.

Flip Through Industry Magazines

You can do this online as well. There are plenty of magazines out there that cover topics of all types. You can see what topics they are covering in their current issues, find out what people are reading by seeing what is being “Liked” and “Tweeted” by readers.

Find an “Idiots Guide”

The Idiots Guides and “for Dummies” books are a wealth of information and ideas. You can even just check the table of contents in these books to gain some more ideas for article topics.

Watch the News

Whether watching it on TV or keeping up with it online, the news always has new topics for you to look into. You can find out about product recalls, new trends, etc. If it’s something that the media is focusing on at the moment, chances are people are going to be seeking more information about it online.

You can get inspiration anywhere; you just have to keep your eyes, and your mind, open to all the possibilities. You may find yourself in a writing slump or maybe you don’t have the time to spend brainstorming new topics. Doing some research can help you find plenty of future article topics. If you don’t have time to do your own research, or even to write up articles yourself, consider hiring an article marketing specialist who ghostwrites content for the web.

How do you prepare for article marketing research? Share with us what works for you!

Things You May Not Know About Ghostwriters

For many Ghostwriters and writers in general, there are many methods of getting published in existence today. However, some writers feel they lack certain traits or components to consistently produce engaging, solid and fresh content.

So, what happens when writers struggle with publishing or content creation? They hire a Ghostwriter! It happens a lot more than you would ever imagine.

Generally, Ghostwriters handle a number of assignments and a heavy work-load. They are well-versed and experienced in handling many tasks such as single article writing, web content creation, proofing, editing, and blogging, just to mention a few, all the way up to helping with a full-length novel. The term “Ghostwriter” simply means they do not receive any credit for the writing they do for their clients, and their clients can publish the work as if it were their own, with no repercussions.

Ghostwriters specialize in many areas and can write a number of different things.

Due to the vast subjects across the web, Ghostwriters are very flexible and can fit in just about anywhere in a wide variety of genre’s and niches.  They may be summoned to create content for websites, online businesses, brick and mortar businesses and even other writers.  Some Ghostwriters may choose to specialize in certain areas, where others may be more versatile in their knowledge and experience and prefer to create content on any topic, genre or niche.

Generally they are hired to help create articles for article marketing, blog posts, newsletters, email campaigns, web pages, BIOs, press releases, white papers and eBooks, to name a few. Some Ghostwriters are experienced in helping authors get their books into print publication, proof reading and editing.  Some might even write speeches, eulogies, business plans, and other areas where technical or formatted writing is needed.

How can you find or get connected to a Ghostwriter?

Ghostwriters can be found all across the internet. Many Ghostwriters or Ghostwriting companies have websites with examples or portfolios, contact information and rates. They are also marketing savvy and create marketing campaigns through Twitter, Facebook, LinkedIn and the like.  Ghostwriters also network with other writers by joining different forums and writing communities, which may lead to referrals and recommendations.  If you’re in need of hiring a Ghostwriter, finding one that suits your business needs won’t be very difficult.  However, finding a great Ghostwriter will take in-depth research or possibly even a referral from a trusted source.

With the way technology is soaring and the marketing needed for online business owners, Ghostwriters are in high demand.

What Skills is Necessary for Great Ghostwriting?

If you are interested in writing for companies within the United States, you must have a solid understanding of the English language.  In addition, you’ll need to have detailed research skills, excellent typing, spelling, grammar, ability to meet all deadlines, work in a fast-paced and stressful environment, marketing, constant contact with your clients, and knowledge of the different writing styles.

How can you be a Ghostwriter?

Becoming a Ghostwriter takes persistence, dedication, discipline, motivation and organizational skills.  It certainly helps to have a true passion for writing. I can’t imagine anyone doing this that doesn’t truly LOVE it and feel it is their “calling.” If you write without passion, then others will certainly be able to recognize it, and that could damage your reputation.

You’ll need to learn how to market yourself, your services, set your rates, set up a website, create marketing plans, perform article marketing, set limits, figure out your niche, stay up-to-date with the latest trends and technology, and most important…practice, read and write a lot.