One of the best ways to get more links back to your website is to submit articles to Web 2.0 sites. Web 2.0 is the phrase used to describe the newest phase of the Internet in which it went from only a one-way information source to an interactive medium for users with added social interaction.
Blogs, social networks, and wikis are all part of the Web 2.0. So, what do you need to do to make sure you are getting the most exposure through your articles on the Web 2.0?
Here is what you need to know:
Feeder sites are used to send targeted traffic back to your website while at the same time giving you quality backlinks for your main site. The feeder site contains a lot of content that is relevant to your site and helps to increase the rank of your website.
You want to have several different feeder sites that are linked between your main website and Web 2.0 sites.
Some of the best sites to use for feeder sites include:
WordPress: Offers a simple user interface on which you can set up and post content quickly.
HubPages: You create a “hub” page around which other related content sites are connected.
Squidoo: Simple way to create content through unique “lenses.”
After you have set up a few different feeder sites, link them all to your main website and then to multiple Web 2.0 sites.
Web 2.0 Sites
You can publish articles and blog posts onto several other Web 2.0 sites, which will serve as a secondary level of links back to your main website. These sites include:
What Content Do You Need?
When submitting to Web 2.0 sites, you need to have quality content that you can insert backlinks into. Most need to be no less than 450 words. You want content that is easy to read and provides valuable information to the reader. Write something that is relative to your website, not just something you think will rank well, because you want to make sure you are reaching your target audience.
Research topics that will help you draw in the types of readers you want back to your website. Find out what people are asking questions about and answer them in your content. Use keyword research to see what words and phrases pertaining to your niche are being searched for online and incorporate them into your articles and blog posts.
Content Do’s and Don’ts
DO add images: Use images that are relevant to your content. A good image can encourage people to read your content. Make sure you have the copyright to use images you find online or take your own.
DON’T use the same anchor text every time: When you are doing keyword research, make sure you come up with a long list. You do not want to use the same anchor text repetitively. Find a different way of saying the same thing and make sure that the phrases you use make sense in the flow of the content.
DO link to sites with authority: You don’t have to link only to your own website. You can link back to sites like Wikipedia which are known authorities to increase ranking.
DON’T keep linking to your homepage: You need to link farther into your website than just your main page. Google will rank you higher if you have more links deeper inside your website.
DON’T submit once and forget it: Web 2.0 sites want content that provides value. If they sense that you are only submitting an article for link building, your account will be deleted. Plan to write and submit new content at least once every week or two, occasionally without any backlinks. Keep adding quality content to stay on top.
Can you think of anything to add to this? What have you found that works? Please share your knowledge.