Not everyone is a natural writer. Perhaps the gift of prose is not in your basket of talents; or you simply don’t have the time or the patience to keep up with a blog for your business. But these days, if you want to build a successful brand, creating valuable content has to be an important part of your marketing strategy.
If you ask many business owners, they feel the same way that you do: blogging is a necessary evil. Content marketing has proven to be a valuable part of any business’ marketing plan for many years and it will continue to be because today’s consumers are taking in a high volume of content online. That includes blog posts.
So, knowing that you need to maintain a well-written blog for your business, but still hating the whole blogging process, what do you do?
Here is what you do:
Hire a ghostwriter
It sounds like something only celebrities do to get their life stories onto bookshelves, but hiring a ghostwriter is what many businesses have started doing to get quality content for their blogs and web pages.
You can find writers for hire through many freelance websites or search for someone who specializes in writing on your specified topic.
The most important factor in hiring a ghostwriter is to find someone who can capture your own tone and voice. This is someone who has to represent your brand in a writing style that is appropriate for you.
Check their writing samples and speak with previous clients about the quality of the writing they have done. Anyone can say that they are a writer on the Internet, but it takes the right kind of person to create content for your brand.
Share content from others
This does not mean copy-and-pasting another blogger’s posts into your own blog. Instead, what you can do is find content that is available for reposting. You can find blogs and articles that cover topics that relate to your business all over.
Find a way to contact the author and ask if you could repost the content to your own blog, giving them appropriate credit, of course. Many will be happy to have the content they worked hard on shared with another audience.
If you don’t want to repost the entire article, you can also write a short synopsis of the article and link back to the original blog post. Just remember to always give credit when you are referring to or reposting another writer’s content.
Some of the simplest, yet highly-read, blog posts are Q&A posts where a person is interviewed. You can interview important people in your industry. Reach out to them and let them know that you are interested in interviewing them and why.
Have a questionnaire ready that you can fill out for each interviewee ready to make it quick and easy.
Podcasts and Vlogs
If you are more of a talker than a writer, you could record podcasts instead of writing blog posts. You could record interviews, talk about product tips, or give an industry news report.
Another option is to record videos to post on your blog. You can demonstrate products; give a behind-the-scenes look into your business. If you write a fitness blog, record yourself demonstrating some exercises. If you have a food blog, prepare a recipe on camera.
When you’re not a writer, it is hard to be an enthusiastic blogger. That doesn’t have to stop you from creating a fantastic blog that will help your brand grow. Try any of these tactics to generate great content for your business blog.
Have you considered outsourcing your blog writing?