Tips for Getting Your Small Business Site Noticed By Google

SEO imgThe term “search engine optimization” is enough to confound even the most established small business owner. We know that it is an important part of online marketing and that, if it’s not done right, our websites will be shunned by Google. What we are not sure about is how to use SEO to our advantage and see better rankings for our efforts.

Google uses an algorithm that helps it determine where websites should be ranked. That formula is always evolving, and no one person has the secret key to figuring it out. However, the core of that formula remains the same: quality content and plenty of it.

You don’t have to be one of the multi-billion dollar companies in order to get your website noticed by Google. Even small businesses can find success on the search giant with the right content strategy.

Keep the good content rolling

What are people looking for when they turn to Google? Answers. Not just answers to questions, but solutions for problems they are having. They are looking for products that help fill a need and services that can help them.

The link between your website, where you have those answers/ solutions/ products/ services, and Google is the content you have published on the Internet.

Your content includes your blog posts, articles you have written online, social media posts and even the information included on your web page.

The important thing is to make sure that your content offers value and that you keep it fresh. Don’t let too much time pass between posts or else the search engines will stop seeing your website as active.

If you don’t feel like your writing skills are strong enough to create a stream of content that will draw in readers, consider hiring a ghostwriter to do it for you. You can find writers that have a lot of experience with SEO and who can match your brand voice.

Don’t overdo the keywords

Not so long ago, content marketers were obsessed with the idea of keywords. It got to the point where a lot of content sounded garbled and didn’t read naturally. That’s because so many people wanted to cram a specific set of keywords into their writing, regardless of how bad the writing actually sounded.

Google has long-since wised up to those tactics and has started ignoring online content that has been “keyword stuffed.” Instead, the search engine looks for content that provides value to the reader, not the robots.

Including keywords is still important, but they don’t have to appear in your content at a proper saturation level. What Google looks for is long-tail keywords. That is, having a natural phrase that includes your keyword plus two or three others.

Social sharing gets a thumbs-up

With the prevalence of social media these days, it is important to note that Google sees sharing on social media as a valuable factor in page rank. The more your content is getting shared on sites like Facebook, Twitter, Pinterest, and especially Google+, the more notice Google is going to pay to your website.

Make sure that you are sharing your new blog posts through your social networks. Make them appealing to your followers so that they will also share your content. Before you know it, you could have a piece of content that has gone viral!

There is no magic formula for improving your ranking. If you want to see an improvement in your page rank, you have to satisfy Google. The only way to truly do that is to offer people content that they will find valuable.

How do you stay on top of creating valuable content?

How to Drive Your Business With an eBook

Image credit elec-sellEvery business has at least a dozen stories to tell. Today, sharing those stories through an eBook format with your audience goes a long way in driving business. Using eBooks as a marketing vehicle is a hugely underutilized tool that so many businesses are missing out on.

Building your brand in the age of social media is all about engaging with your customer. They want to interact with your business on Facebook, follow your tweets on Twitter and see the images you share on Instagram.

Offering your customers free content created just for them is another way to forge a deeper connection. An eBook is a simple way to put out valuable content to your audience and it costs you little more than the time it takes to create.

Since so few businesses have begun to utilize this form of content, you can give yourself an edge over competitors when you offer your first one. Writing an eBook will show you as an expert in the industry. By giving more value to your audience, you are building their trust in you as well.

Writing an eBook lets you:

  • Tell the story of your business
  • Share your victories, big and small
  • Reward your audience

The great thing about an eBook is that it has a lot of flexibility. It can be just 50 pages or as many as 1,000. Whatever you need to tell the story.

It can include audio clips, videos, charts and images.

You can have an eBook published yourself without having to go through a publisher. Amazon has made the process so much simpler.

You can create the eBook either in an eReader format or simply as a PDF. As a PDF, your book will be easy to add to your website or blog and they will be easy to print as well.

When writing an eBook for your business, there are three rules:

1. Write what you know

This is true in all forms of writing. This is a chance to share your knowledge. Your audience wants information that relates to your business and industry and an eBook is your chance to give it to them.

You can write a how-to guide, share your own recipe for success, put together a cook book, a buyers’ guide, or even a collection of frequently asked questions along with the answers.

The possibilities of the type of content you can share with your audience through this format are endless.

2. Don’t just publish one

Get into the habit of releasing new eBooks as a part of your marketing strategy. If your audience is happy with the first one, keep their interest by offering something new on a regular basis.

3. Make them free

An eBook is a great way to score low-cost advertising. It can be downloaded and shared thousands of times and help connect your business to a lot of potential customers as well as strengthen the relationship you have with current ones.

You can offer a free eBook as incentive to sign up for your email list, purchasing one of your products or services, or signing up for your upcoming webinar. People love the word “free” and they will be more likely to return to your website in the future when you offer them something for nothing.

Think of all the knowledge you have gained since starting your business. Sharing what you know with your audience is one of the best ways to market your business and strengthen your brand. An eBook is one of the simplest and most effective ways to build your notoriety and become an expert in your industry.

Have you considered writing an eBook as part of your marketing strategy?

Columbine Student’s Father 12 Years Later

Since the horrific tragedy in Newtown, CT, I felt this post speaks volumes and will give you something to ponder as we try to come to grips with everything that happened.

Darrell Scott, father of Rachel Scott, Columbine High School victim, sums it up brilliantly on what he feels is happening in our schools. I totally agree with him. See if you agree. It is definitely worth reading.

Here we go:

Guess our national leaders didn’t expect this. On Thursday, Darrell Scott, the father of Rachel Scott, a victim of the Columbine High School shootings in Littleton, Colorado, was invited to address the House Judiciary Committee’s subcommittee. What he said to our national leaders during this special session of Congress was painfully truthful.

They were not prepared for what he was to say, nor was it received well. It needs to be heard by every parent, every teacher, every politician, every sociologist, every psychologist, and every so-called expert! These courageous words spoken by Darrell Scott are powerful, penetrating, and deeply personal.

There is no doubt that God sent this man as a voice crying in the wilderness. The following is a portion of the transcript: “Since the dawn of creation there has been both good & evil in the hearts of men and women. We all contain the seeds of kindness or the seeds of violence. The death of my wonderful daughter, Rachel Joy Scott, and the deaths of that heroic teacher, and the other eleven children who died must not be in vain. Their blood cries out for answers.

“The first recorded act of violence was when Cain slew his brother Abel out in the field. The villain was not the club he used.. Neither was it the NCA, the National Club Association. The true killer was Cain, and the reason for the murder could only be found in Cain’s heart.

“In the days that followed the Columbine tragedy, I was amazed at how quickly fingers began to be pointed at groups such as the NRA. I am not a member of the NRA. I am not a hunter. I do not even own a gun. I am not here to represent or defend the NRA – because I don’t believe that they are responsible for my daughter’s death. Therefore I do not believe that they need to be defended. If I believed they had anything to do with Rachel’s murder I would be their strongest opponent

I am here today to declare that Columbine was not just a tragedy — it was a spiritual event that should be forcing us to look at where the real blame lies! Much of the blame lies here in this room. Much of the blame lies behind the pointing fingers of the accusers themselves. I wrote a poem just four nights ago that expresses my feelings best.

Your laws ignore our deepest needs,

Your words are empty air. You’ve stripped away our heritage, You’ve outlawed simple prayer. Now gunshots fill our classrooms, And precious children die. You seek for answers everywhere, And ask the question “Why?” You regulate restrictive laws, Through legislative creed. And yet you fail to understand, That God is what we need!

“Men and women are three-part beings. We all consist of body, mind, and spirit. When we refuse to acknowledge a third part of our make-up, we create a void that allows evil, prejudice, and hatred to rush in and wreak havoc. Spiritual presences were present within our educational systems for most of our nation’s history. Many of our major colleges began as theological seminaries. This is a historical fact. What has happened to us as a nation? We have refused to honor God, and in so doing, we open the doors to hatred and violence. And when something as terrible as Columbine’s tragedy occurs — politicians immediately look for a scapegoat such as the NRA. They immediately seek to pass more restrictive laws that contribute to erode away our personal and private liberties. We do not need more restrictive laws. Eric and Dylan would not have been stopped by metal detectors. No amount of gun laws can stop someone who spends months planning this type of massacre. The real villain lies within our own hearts.

“As my son Craig lay under that table in the school library and saw his two friends murdered before his very eyes, he did not hesitate to pray in school. I defy any law or politician to deny him that right! I challenge every young person in America and around the world, to realize that on April 20, 1999, at Columbine High School prayer was brought back to our schools. Do not let the many prayers offered by those students be in vain. Dare to move into the new millennium with a sacred disregard for legislation that violates your God-given right to communicate with Him. To those of you who would point your finger at the NRA — I give to you a sincere challenge.. Dare to examine your own heart before casting the first stone!

My daughter’s death will not be in vain! The young people of this country will not allow that to happen!” –Darrell Scott

————–

My prayers continue to go out to all those affected by that tragedy in Newtown, CT. How has it impacted your life? Do you check with your kids at school more frequently? Do you simply thank God for protecting them? Has it changed the way you do things? Please let us know.

Are You Creating Attention-Grabbing Headlines?

Internet users have short attention spans. If you want to get noticed, you have to do it quickly or else they will move on to another site within seconds. They need to be convinced that you have a solution to their problem, an answer to their question or a product for their need. To do that, you need to have an attention-grabbing headline.

A great headline stops people in their tracks as they are doing a search and click on the link that promises to give them what they need. There are several things you need to do in order to create headlines that sell.

Appeal to Their Emotions

Psychologists tell us that a consumer initially bases their decision to buy on emotion. Create headlines that appeal to their emotions and you are increasing your chance of making a sale.

Some emotions that make people want to buy include the need to feel:

  • Sexy
  • Respected
  • Attractive
  • Confident
  • Safe
  • Proud
  • Wealthy
  • Energetic

An example of a headline that appeals to emotions is 10 Tricks for Building Your Confidence Today!

Use Active Voice

You do not want to use the passive tone of voice in your headlines. Leave out words like “could” or “might.” Use words that command attention. Instead of using a headline that says 5 Ways to Help Control Cravings, reword it so that it sounds more commanding: Control Your Cravings in 5 Steps.

Empower the Reader

Readers want to feel like they have control and that they matter. You is a strong word to use in headlines. It is a way for you to speak to your readers on a personal level. Use your headline as a way to tell them that you are interested in helping him or her with the issue they are facing or that you have the product they need.

Use headlines that speak directly to the reader, such as How to Lose Your Baby Weight.

Other headlines that are powerful are those that:

  • Ask a question- Do You Want to Earn $500 a Day?
  • Make a promise- Earn $500 Today!
  • Are newsworthy- New System Promises $500 Daily Profit

When you start creating your headlines, you need to know your audience. Who are you talking to? Each target audience responds differently to certain headlines. Make sure you are writing a headline that appeals to that target if you want to hit your mark.

Use the benefits of your products to create appealing headlines. Tell potential customers what your product will do to help them. For example, if you sell anti-aging cream, your headline could be Erase Your Fine Lines in Two Weeks.

Take time to write out a page of headlines. This is a great way to practice writing them, plus you will already have a number of headlines to choose from whenever you need it. Having a list of headlines is also helpful when you need to write new content but aren’t sure what to write about. Just pick a headline and go with it.

The headline is the most important piece of your marketing content. It is the first thing a potential customer will see. Spend time creating headlines and before long you will write selling headlines with little effort.

Do you have trouble writing great headlines? What do you think are the best types of headlines?

Do You Know the 5 Ways to Get More Web Traffic Now?

To be successful online, whether it is for your ghostwriting site, e-commerce site or your blog, you need to have a healthy flow of web traffic. When you have more visitors, you will increase your chances of making sales and boosting your profits. After you’ve researched and settled on your niche and supporting keywords, you can use these five tips in order to start seeing an increase in web traffic quickly.

Tag Your Keywords

If you spend any amount of time making sure that your content is optimized for search engines, then you need to remember to tag your keywords. Tags are where search bots look for keywords that match search queries. If you have no tags then your site will be overlooked.

Tags you need to focus on include:

  • Title tags: These are probably the main tags to focus your keywords on. The sentence used in the title tag should describe your business or blog in 90 characters or less.
  • Header tags: These are the next in line of importance. This is where you rank your keywords in their order of importance.
  • Meta tags: These tags give the small piece of text that is found beneath title tags on a search results page. These are typically short, about 150 characters, and should give enough information to encourage a user to click through to your site.
  • Alt tags: These tags are used to add description text for graphics. Any graphics or images on your site should have a description in an alt tag.

Keep Content Fresh

If you want to keep visitors coming back to your site or blog, it is essential for you to always have new and fresh content. Search engine bots look through a site’s content in order to set page rank. Try to add new content each day in order to keep things current and improve your ranking. If you don’t have the time or the inclination to write as often as you need to, consider hiring a ghostwriter to do the writing for you.

Get More Incoming Links

If you have high-ranking websites linking to your web pages, the search engines will see your site as having more value. Not all links are given the same value. Links from websites that are credible and popular as well as relevant to your site will give you more value.

The two types of links are a text link, which uses anchor text to embed your web address into the content, and a direct link, which is the web address written out as is. A deep link is one that links to a page further inside a site instead of the homepage.

To encourage more sites to link to your pages, submit article to directories, add content to your site, participate in social networking sites and forums, blog and publish press releases.

Use Social Media

Today’s Internet is all about interaction and engagement. Social networking is an excellent way to help generate more traffic to your site or blog. You can keep an active presence on sites like Facebook or Twitter to interact with readers and customers. Create a profile, post updates and leave comments and links to your own site. Get involved and start conversations. Social media is a great way to help locate a much more targeted audience.

Advertise

Advertising doesn’t have to take too big of a chunk out of your budget. Most businesses rely on PPC advertising since it allows them to keep a tight control over their daily budget. You can also track results to see what is working best and bringing you the most traffic.

Planning your goals and strategy is an important part of being successful online. Spend time working out your own roadmap, taking these tips into consideration, and you will quickly see some impressive results on your traffic and profits.

How are you working on building up your web traffic? What has given you the best results?

What You Need to Know About Submitting Articles to Web 2.0 Sites

One of the best ways to get more links back to your website is to submit articles to Web 2.0 sites. Web 2.0 is the phrase used to describe the newest phase of the Internet in which it went from only a one-way information source to an interactive medium for users with added social interaction.

Blogs, social networks, and wikis are all part of the Web 2.0. So, what do you need to do to make sure you are getting the most exposure through your articles on the Web 2.0?

Here is what you need to know:

Feeder Sites

Feeder sites are used to send targeted traffic back to your website while at the same time giving you quality backlinks for your main site. The feeder site contains a lot of content that is relevant to your site and helps to increase the rank of your website.

You want to have several different feeder sites that are linked between your main website and Web 2.0 sites.

Some of the best sites to use for feeder sites include:

WordPress: Offers a simple user interface on which you can set up and post content quickly.

HubPages: You create a “hub” page around which other related content sites are connected.

Squidoo: Simple way to create content through unique “lenses.”

After you have set up a few different feeder sites, link them all to your main website and then to multiple Web 2.0 sites.

Web 2.0 Sites

You can publish articles and blog posts onto several other Web 2.0 sites, which will serve as a secondary level of links back to your main website. These sites include:

  • WikiSpaces.com
  • Blogger.com
  • Blog.com
  • WikiDot.com
  • Zoho.com
  • Webs.com
  • WetPaint.com
  • Quizilla.com
  • Zimbio.com
  • Thoughts.com
  • Xanga.com
  • InsaneJournal.com
  • Gather.com
  • Jimdo.com
  • Tripod.Lycos.com

What Content Do You Need?

When submitting to Web 2.0 sites, you need to have quality content that you can insert backlinks into. Most need to be no less than 450 words. You want content that is easy to read and provides valuable information to the reader. Write something that is relative to your website, not just something you think will rank well, because you want to make sure you are reaching your target audience.

Research topics that will help you draw in the types of readers you want back to your website. Find out what people are asking questions about and answer them in your content. Use keyword research to see what words and phrases pertaining to your niche are being searched for online and incorporate them into your articles and blog posts.

Content Do’s and Don’ts

DO add images: Use images that are relevant to your content. A good image can encourage people to read your content. Make sure you have the copyright to use images you find online or take your own.

DON’T use the same anchor text every time: When you are doing keyword research, make sure you come up with a long list. You do not want to use the same anchor text repetitively. Find a different way of saying the same thing and make sure that the phrases you use make sense in the flow of the content.

DO link to sites with authority: You don’t have to link only to your own website. You can link back to sites like Wikipedia which are known authorities to increase ranking.

DON’T keep linking to your homepage: You need to link farther into your website than just your main page. Google will rank you higher if you have more links deeper inside your website.

DON’T submit once and forget it: Web 2.0 sites want content that provides value. If they sense that you are only submitting an article for link building, your account will be deleted. Plan to write and submit new content at least once every week or two, occasionally without any backlinks. Keep adding quality content to stay on top.

Can you think of anything to add to this? What have you found that works? Please share your knowledge.

Structuring Your Articles for Article Marketing Campaigns

As soon as you figure out exactly what it is that article directories expect from your content, it is much simpler for you to structure your articles to meet those expectations. You will be able to get into a routine and follow a pattern for your articles, which will make it faster and easier for you to complete for submission.

For the most part, article directories have very similar requirements in their submission guidelines. Each will require you to use proper grammar and spelling. Your content has to be unique and informative. The article lengths must typically be at least 400 words minimum. This is a good length for an article, giving you enough time to draw in readers and forge a bond with them.

When structuring your articles, there is a simple pattern that you want to follow:

  • Introductory paragraph- let them know what you’ll be writing about.
  • Body- give them the information.
  • Conclusion- sum up what you covered in the article.
  • Call to action- ask questions to encourage engagement with readers.

There are several formats for articles that can draw more readers. You can use one of these types of articles as a quick method for getting content out there and submitted to directories.

How to_: How to articles give instructions on how to do anything. It can be used for any niche topic, from cooking to cleaning and all things in between. These need to be informative and give readers the steps needed to complete the task. 10 Ways to_: This is another informative article that gives the reader a number of ideas about a specific topic. For example, it could be an article about “10 Ways to Make Extra Money.” Ask a Question: Your title asks a question and you answer it in your article. You can also do a question-and-answer article that covers any number of topics.

These examples of formatting are great for when you need to write up a quick article for distribution. You can find thousands of possible topics that will fit perfectly with these formats. Think of them as templates that you fill in with your own content.

You can use these formats as much as you want to create unique, informative articles. There are so many ways that you can use these to structure articles that will keep your readers looking for your content again and again.

Nearly all article directories will also allow you to include a short author bio at the end of each article. This is a chance for you to give readers a little more information about you and link them to your website or blog. These should be short and to the point and get the attention of your reader. The information you include in your bio box should go with the content in your article. If you are writing about fishing tips, then your bio should mention your love of the activity and experience you have in that area.

What article structures do you think are best? How do you find inspiration for your article writing? Let us know!

What do I Write About in my Article Marketing Efforts?

Anything you are passionate and knowledgeable about!

If you use article marketing to market your business, then you’ve probably struggled with this question on a daily basis.

It’s really not as hard as you may think.

We know without a doubt that article marketing is a great way for bloggers to build up a large number of targeted readers for almost no cost.

One thing that may keep you from jumping right in and cranking out articles to submit to directories is the question of what you should write about.

Just remember that writing articles is no different from writing your blog posts. They should be close to 500 words, which is about the length of most blog posts.

When you sit down to start brainstorming article topics, keep these tips in mind:

Write about what you know.

The point of writing articles is to encourage readers see you as an expert in your specialized area. When they have a question about a topic you focus on, you want yours to be the blog they go to for answers.

Find a topic you are passionate and comfortable with and do plenty of research, and then write articles that are informative and helpful. Since your blog also focuses on a topic you are knowledgeable about, this should be easy.

Find topics of interest.

When writing an article, just like a blog post, write for your target audience.

If you are writing a blog for work-from-home moms, then make sure you are writing articles specifically targeted to that demographic. The goal is to have more targeted traffic results.

Don’t choose to write an article on shopping for the latest fishing gear if you don’t have a blog for those avid fishermen. (Unless those fishermen are also interested in tips for potty training around a work schedule!)

You want your readers to like what they read in the article and click through to your blog for more information.

Make sure your articles are keyword-rich.

Another great thing about writing articles is the potential traffic from search engine results.

With the larger article directories, content is indexed by search engine spiders fairly quickly. So, if you have titles and articles that include relevant keywords and phrases, you will see an increase in your search engine ranking. That means, more people finding their way to your articles and then your blog!

As you start to write articles, remember that you are writing for people- not search engines!

Do your blog articles show off a bit of your wit and sparkle? Then your articles should do the same. You want to sound smart and professional, but you don’t want to come across as a know-it-all who will look down on others. You want each article to have a natural flow that leads the reader to click on your link and follow along to your blog.

Write quality content that is easy to read. Most readers will only skim through content so break it up with white space, sub headers and bullet lists. They want answers fast so don’t drag it out.

If you are passionate about the topic you write on, the readers will feel it in your articles. Any time you get an idea for a new article topic, write it down! Keep a journal of possible topics and then, whenever you feel at a loss of what to write about, you have a whole list to look over and choose from!

Have you started article marketing to increase your blog readership? Have you been hitting roadblocks in your writing? What topics do you feel the most confident about with your writing? Let us know!

Why Article Marketing?

Because, it works!

When I started my article marketing and ghostwriting business in 2006, I was at a loss as to what types of marketing to invest and participate in.

With absolutely no money, (you know how it is when you are just getting started), I decided to learn everything I could about article marketing. I mean, I loved to write, so why not put this skill set to use as well?

With my mission in mind, I started researching, compiling information, studying, learning, asking questions to others in forums and blog posts, anything and everything about SEO, content ideas and locating the best distribution sites for my articles.

From there, I went on to teach myself all the ins and outs of this highly effective marketing tactic.

There are many, valuable reasons to use article marketing in your marketing campaign. It has helped me to achieve high-rankings in Google search results. It will help you do the same. The more visibility you have, the more sales you’ll get.

No matter what type of blogger or business owner you are, you want to have a strong readership. You can be writing about cooking, sports, movies, books or family life, but without fans, you’ll pretty much be writing for yourself. Driving traffic to your site will ensure that you have a broad fan base that will be eager to read each of your posts. Article marketing is one of the best ways to drive your targeted audience to your blog.

With article marketing, you will create small articles that you can distribute to various article directories, which will give you some quality backlinks to your own blog or website. The best thing is that most of these directories are free to publish your articles!

You might think it’s strange to offer your words of wisdom for nothing, but the benefits of article marketing are well worth the effort!

Attain Expert Status

An important part of being a blogger is becoming an expert in your market. If you can say, “I have 30 published articles about dog training,” more people are going to see you as a professional in that area. Readers have more trust in someone who they think is an expert. When people start to look to you for advice, then you can start building a wider audience.

Get a Stamp of Approval

Having articles on a well-established article directory, like EzineArticles.com, can act as an unofficial recommendation. This will boost your reputation as a writer and draw more readers to your blog or website.

Link Up

Anytime you publish an article on a directory, you will get a link back to your website or blog. Those links can help you rank higher in search engine results. The better you rank on search results pages like Google or Yahoo!, the higher number of organic traffic that comes to your page.

Because there are so many free or cheap options for distributing your content for article marketing, it is one of the most cost-effective methods for gaining publicity for your blog or website.

Before you get started on an article marketing project, it’s important that you have a specific goal in mind. You need to know exactly what you hope to accomplish by writing those articles. Do you want to get more readers for your blog? Do you want to increase sales? Drum up more clients? When you write with these goals in mind, they will be much easier for you to achieve.

It doesn’t matter what you blog about or how long you’ve been writing; article marketing is an excellent and affordable way to drive more traffic to your website and increase your readership numbers.

Take it from someone who knows!

What is your experience with article marketing? Share with us your problems or success stories.

The 4 Best Tips for Marketing Your New or Existing Business

Marketing a business, no matter if it’s new or has been kicking around for years, takes a fair amount of creativity. It takes a lot more than just designing a website in a day and submitting it to as many spam directories as you can find. If you want to increase your traffic and find people who are genuinely interested in the product or service you are offering, then you need a unique marketing strategy. The right strategy will get your website noticed by tons of targeted traffic each day.

These are four of the best tips to remember when you begin formulating your own marketing strategy for your business:

Write articles that go viral.

Writing an article that follows all of the SEO guidelines you can squeeze into it is an easy task. Writing an article that your readers actually want to share and pass along to all their friends is a whole different ball game. Get creative. Be conversational and entertaining. Write your article for the readers and not just for the search engine spiders. The readers are what really matters in the end. If you feed them a stuffy article that puts them to sleep, then your content isn’t going to get you very far.

Encourage interaction with readers.

You want your potential customers to know that there is, in fact, a person behind the website. Encouraging them to interact with you on the website is an excellent way to create a bond between your business and the customer. Get them to respond to your blog posts with comments (and be sure to respond in kind!). Interact with them on a forum or on social media sites.

Give them honesty and they will reward you with loyalty.

You don’t want to give your website’s visitors any reason to be disappointed. Instead of blowing their heads full of false expectations, give them honest answers. You want your customers to be realistic when they sign up for your offer or buy your product. If you can’t absolutely guarantee that their hair will be lush and luxurious in a month, then don’t promise it. This is a fast way to lose the respect- and repeat business- of your customers. Be honest and give them the facts and your customers will keep coming back.

Give, give, give.

Everyone, customers especially, love free stuff. If you have things to give away with a purchase, throw it in the box. If you have an eBook that you can offer for free when someone signs up on your website, hand it over. Give your customers a coupon towards their next purchase and that just increases the chance that they will come back again and again. When you go that extra mile to make your customers feel valued, they will become long-standing customers and spread the word to everyone who will listen.

Remember, having a successful marketing strategy can make a big difference in the sales figures for your business. Without a creative approach to marketing, you’ll be waiting around for customers to come, which will just lead to disappointment.

What marketing strategies have you implemented in your business? What is the most effective tip you have learned? Let us know!