The 4 Best Tips for Marketing Your New or Existing Business

Marketing a business, no matter if it’s new or has been kicking around for years, takes a fair amount of creativity. It takes a lot more than just designing a website in a day and submitting it to as many spam directories as you can find. If you want to increase your traffic and find people who are genuinely interested in the product or service you are offering, then you need a unique marketing strategy. The right strategy will get your website noticed by tons of targeted traffic each day.

These are four of the best tips to remember when you begin formulating your own marketing strategy for your business:

Write articles that go viral.

Writing an article that follows all of the SEO guidelines you can squeeze into it is an easy task. Writing an article that your readers actually want to share and pass along to all their friends is a whole different ball game. Get creative. Be conversational and entertaining. Write your article for the readers and not just for the search engine spiders. The readers are what really matters in the end. If you feed them a stuffy article that puts them to sleep, then your content isn’t going to get you very far.

Encourage interaction with readers.

You want your potential customers to know that there is, in fact, a person behind the website. Encouraging them to interact with you on the website is an excellent way to create a bond between your business and the customer. Get them to respond to your blog posts with comments (and be sure to respond in kind!). Interact with them on a forum or on social media sites.

Give them honesty and they will reward you with loyalty.

You don’t want to give your website’s visitors any reason to be disappointed. Instead of blowing their heads full of false expectations, give them honest answers. You want your customers to be realistic when they sign up for your offer or buy your product. If you can’t absolutely guarantee that their hair will be lush and luxurious in a month, then don’t promise it. This is a fast way to lose the respect- and repeat business- of your customers. Be honest and give them the facts and your customers will keep coming back.

Give, give, give.

Everyone, customers especially, love free stuff. If you have things to give away with a purchase, throw it in the box. If you have an eBook that you can offer for free when someone signs up on your website, hand it over. Give your customers a coupon towards their next purchase and that just increases the chance that they will come back again and again. When you go that extra mile to make your customers feel valued, they will become long-standing customers and spread the word to everyone who will listen.

Remember, having a successful marketing strategy can make a big difference in the sales figures for your business. Without a creative approach to marketing, you’ll be waiting around for customers to come, which will just lead to disappointment.

What marketing strategies have you implemented in your business? What is the most effective tip you have learned? Let us know!

How to Choose Your Best Keywords Without a Search Tool

Image by cdizzle_2010, photobucket

When you begin working on an online marketing campaign, you will immediately recognize the importance of using the right keywords to boost your content’s search engine optimization. Choosing the wrong keywords can lead to lackluster results for your website. So how do you find the ideal keywords for your business?

Many people turn to online keyword search tools for help. These can be very helpful, however, there are a few things that you need to do before turning to one of these suggestion tools for your keyword research.

Describe your business in simplified terms.

When you sit down to write out a description about your company, imagine that you are trying to explain it to your parents or grandparents. Don’t focus on industry-specific terms that the average person wouldn’t use. You want to choose simple terms that you imagine a potential customer would use when searching for your company.

Determine what sets your company apart from competitors.

Find what makes you unique in the industry. Are you a customer service guru? Do your prices make your competitors swoon? When you know what separates you from the other guys, it is easy to come up with descriptive keywords. Think: helpful, friendly, low cost, affordable, etc.

Identify any words that have multiple meanings.

There are many words out there that have more than one meaning and products are no exception. For example, “tablet” is a product that can fall into a wide range of categories. There are bath tablets, vitamin tablets, writing tablets, and now an emerging market for tablet computers. Know whether or not the product you sell could be mistaken for something else when a customer searches for it so that you can clear away any confusion.

Keep focus on your big sellers.

You may sell a wide range of products on your website, but that doesn’t mean you need to hit every possible keyword on search engines. Focus your efforts on optimizing your web pages for your most popular items. You will benefit more by spending your time on keywords that relate to your most profitable items.

Make a list of your top ten keywords.

Write down what you believe to be your ten most important keywords for your business. When you have your list, give those keywords a long, hard look. Do those keywords all center around a single product? Do you touch on all of the products you sell and services you provide? Your first instincts when it comes to keywords are not always correct. Give each keyword a second look and decide why each one made it on your list.

In order to optimize your website for search engines, you want to have targeted keywords that will draw a targeted audience. Avoid using keywords that have multiple meanings or single-word keywords. When you focus your keywords to be specific to your business, you will reach out to more potential customers who want the product or service you provide.