How to Drive Your Business With an eBook

Image credit elec-sellEvery business has at least a dozen stories to tell. Today, sharing those stories through an eBook format with your audience goes a long way in driving business. Using eBooks as a marketing vehicle is a hugely underutilized tool that so many businesses are missing out on.

Building your brand in the age of social media is all about engaging with your customer. They want to interact with your business on Facebook, follow your tweets on Twitter and see the images you share on Instagram.

Offering your customers free content created just for them is another way to forge a deeper connection. An eBook is a simple way to put out valuable content to your audience and it costs you little more than the time it takes to create.

Since so few businesses have begun to utilize this form of content, you can give yourself an edge over competitors when you offer your first one. Writing an eBook will show you as an expert in the industry. By giving more value to your audience, you are building their trust in you as well.

Writing an eBook lets you:

  • Tell the story of your business
  • Share your victories, big and small
  • Reward your audience

The great thing about an eBook is that it has a lot of flexibility. It can be just 50 pages or as many as 1,000. Whatever you need to tell the story.

It can include audio clips, videos, charts and images.

You can have an eBook published yourself without having to go through a publisher. Amazon has made the process so much simpler.

You can create the eBook either in an eReader format or simply as a PDF. As a PDF, your book will be easy to add to your website or blog and they will be easy to print as well.

When writing an eBook for your business, there are three rules:

1. Write what you know

This is true in all forms of writing. This is a chance to share your knowledge. Your audience wants information that relates to your business and industry and an eBook is your chance to give it to them.

You can write a how-to guide, share your own recipe for success, put together a cook book, a buyers’ guide, or even a collection of frequently asked questions along with the answers.

The possibilities of the type of content you can share with your audience through this format are endless.

2. Don’t just publish one

Get into the habit of releasing new eBooks as a part of your marketing strategy. If your audience is happy with the first one, keep their interest by offering something new on a regular basis.

3. Make them free

An eBook is a great way to score low-cost advertising. It can be downloaded and shared thousands of times and help connect your business to a lot of potential customers as well as strengthen the relationship you have with current ones.

You can offer a free eBook as incentive to sign up for your email list, purchasing one of your products or services, or signing up for your upcoming webinar. People love the word “free” and they will be more likely to return to your website in the future when you offer them something for nothing.

Think of all the knowledge you have gained since starting your business. Sharing what you know with your audience is one of the best ways to market your business and strengthen your brand. An eBook is one of the simplest and most effective ways to build your notoriety and become an expert in your industry.

Have you considered writing an eBook as part of your marketing strategy?

Do You Know How to Choose the Best-Selling E-Book Topics?

Choosing an e-book topic that will sell well is a lot like choosing the best wave to ride. You want to find the one that is on its way up. Like most things, e-book topics follow trends. One month, the topic of dog training secrets will be all the rage. The next, its clean eating tips.

If you want to be successful with your e-books, you need to stay on top of the rising trends. The idea is to find out what people are talking about, what information they are searching for right now instead of taking a few guesses at what they might like.

There are several tactics that you can use when you start to research popular e-book topics:

Clickbank

One of the best places to find e-book ideas is on Clickbank, one of the most popular places to find e-books. You can look at what topics are trending at the moment and what ones are on the rise.

To make the search even simpler, use a site like cbengine.com. CB Engine collects data from Clickbank, making it easy to find what topics are growing in popularity.

To use CB Engine, click on “CB Best Gain” in the left column. This will show you the products that have moved up in the rankings on Clickbank. You can choose your search criteria based on momentum, popularity, moving up and moving steady, and those that have big payouts.

Click on a product to go to its data page and review the vital statistics.

Using this information can help you stay on top of trends that are on the rise before the market becomes saturated with e-books. Keep an eye on topics that are jumping higher on the charts to take advantage of growing opportunities.

Do Your Keyword Research

Keyword research is a fantastic way to find popular topics for e-books. You start by writing down a few of your own topic ideas. For example, if you are interested in writing about gardening, you could list ideas like:

  • First-time gardening
  • Gardening when you don’t have the space for a garden
  • Container gardening
  • Organic gardening

And so on.

Write down as many ideas as you can based on your chosen niche topic. Use a keyword tool, like the one for Google AdWords. Type in your ideas, one at a time, and see the results.

The Keyword tool will show you how many people are searching for that keyword phrase (or something similar) every month. You will be able to see how popular those search terms are as well as how high the competition is for them.

Choosing keywords that have too much competition could mean that your e-book would get lost in the crowd. Look for keywords that have a high number of searches but with less competition.

Repeat this process with all of your search phrases so that you can get a clear picture of how well each niche topic will do for you before you invest more time and research into it.

Search the Kindle Book Store

The Amazon Kindle Store is one of the most popular places to find e-books on virtually any subject. You can use the site’s lists of Top 100 books to see what is trending right now.

You will see how long a book has been on the Top 100 list, whether it is moving up the list or moving down. You can also break this down according to category to see what is trending in your specific niche.

Look at Forums

Internet forums are a great place to go when you are looking for topics that people want to know about. People will typically go onto a niche forum to post a specific question about something they need to know.

For example, on a gardening forum, you might see several people posting questions about how to deal with garden pests without harmful chemicals. With that information, you know that there are people looking for more information to help resolve this common problem so it is probably a good topic for an e-book.

E-books have grown in popularity over the last decade. Many people turn to them for quick information about a variety of topics. This is an area that you can focus on when you want to create valuable content.

Are you considering writing e-books? How do you brainstorm ideas for topics?

Balance Your Business with Freelance Opportunities

Have you ever considered yourself a client? Most freelance writers don’t. They just take on as many viable projects as possible, hoping to keep the work coming in so they can pay their bills and sock some extra away for an emergency or for fun.

But with your writing skills, there’s no excuse for not creating your own info product empire and setting yourself up for a lifetime of automated profits. Wouldn’t you prefer that to just continually seeking out the next project over and over again?

I worked for years as a freelance writer, always balking at those marketers who told me they made $10,000 a MONTH without working anymore. But then this summer (with two main eBooks on the market and a site that sells private label rights content), I took off for an entire month and without lifting a finger, I made $200 a day. Well, $198 and some change, to be precise. That’s over $6,000 a month fully automated.

Right now, you’re working. I want to teach you how to balance your income by creating a business that will work for you like mine does. Now as a freelance writer, you’re probably more cynical and skeptical than your average consumer because you see how the marketers operate – often in an unethical manner, like sending you an eBook and asking for a “knock off” or spying on their competition and asking you to beat them to the punch with a project on the exact same topic.

Your view of eBooks may have been skewed, but let’s wipe away the tarnish and see how this opportunity could change your life. If you created an eBook with your name on it, you’d make sure it was of the very highest quality, wouldn’t you? You would conduct ample research and you would ensure it was unique from your competitors.

Just those two elements will set you apart from the mass of marketers who rehash information and spin their wheels trying to build a solid reputation. Let’s say you’ve picked a niche topic to work with and written a solid, 50-page eBook. The next steps are what always stopped me – the technical details.

All you need to know are these steps and you’ll have an eBook empire generating income for you every day of the week:

1.) Compile and secure your eBook in the right format
2.) House it on a domain with a sales letter designed to convert (this will be hard for you because you’re going to have to write sales copy like a marketer)
3.) Set it up with a shopping cart and on an affiliate marketplace
4.) Promote it and attract others to promote it for a share in the profits

Now of course each of those steps above has some detail involved, but it’s not as hard as you think. Your biggest hurdle is in balancing your workload from clients with your workload in setting up your own business.

When I was ghostwriting, I used Excel to map out what tasks I had left to complete for a client. The top row had their name (so I had several columns depending on how many projects I was working on), and each row below the name had a task to complete, which I deleted once I finished it.

One day, fed up with working for others, I added a column to the end of the spreadsheet. It was titled, “Tiffany.” Although I was Tiffany, I tried looking at myself in the third person, making her a client with deadlines and a task list of her own.

Whenever I worked on projects, even if it meant pushing a prepaid client to the backburner, I worked Tiffany’s tasks into the day’s workload, knowing that although she didn’t prepay for the work, she was going to pay me even more once the project was complete.

Balancing your own projects with that of clients is often how Moms in a family operate. They take of everyone else but themselves. We all know a Mom (maybe even yourself) who start getting sick, but instead of going to the doctor, they spend their time and money on the kids’ needs. Then they wind up with pneumonia or something worse because they couldn’t see the logic in putting themselves first.

By constantly focusing on clients and ignoring your own business needs, you’re hurting your financial future. Don’t put it off another day. In fact, do it right now – add your name to your client list and map out a task list for yourself of what you need to do to set up an automated income. The relief you feel one day waking up to sales with zero work to be done is a feeling unlike any other.

Bio:

Tiffany Dow is the author of Building an eBook Empire, which teaches you in a step by step manner how to get your own info product on the market. She used a guinea pig student to determine what needed to go into the guide from a complete newbie perspective so no stone is left unturned.