Is Article Marketing Right for Every Business?

Many businesses are starting to look into article marketing as a valuable tool. Every company, from home-based web designers to the international corporations, can benefit from a strategic article campaign. With written content, your business is getting the word out about the products or services you offer.

It’s understandable that many people are reluctant to embark on an article marketing campaign. For them, writing ranks high on their list of least desirable activities, right next to scrubbing the toilet. Even if you are among these people, there’s no reason to leave this powerful tool out of your marketing arsenal.

If you don’t have the time or inclination to write up valuable content every week, look into outsourcing your article writing. There are freelance writers and article marketing services who will write original content for you to submit to various article directories.

There are a plenty of freelance sites and forums where you can get in touch with writers as well as companies that specialize in writing content that focuses on your niche.Article marketing can help any type of business. For example, a beautician looking to bring in new business to her shop could start submitting articles on beauty tips or reviews for styling products and make-up. By showing readers that you are an expert in your field, you’ll be inspiring future customers to seek you out when they need your services.

Before you start churning out content for your article marketing campaign, you need to sit down and write up a list of the various article marketing sites you’d like to submit to. Look for the ones that have the highest page ranks. Next, come up with a list of at least five important facts about the products or services you provide. Under each of those key points, write a few sentences that help support them. Use these five points when writing your articles.

When you get ready to start your own article marketing strategy, always keep in mind that this is not an opportunity to weigh down your articles with affiliate links and cap it all off with stuffy author bio. Readers will know when they’re being fed a bunch of junk and many article directories will reject any articles that don’t fulfill the promise made in your title. Make sure your articles actually have something to say so that you will be seen as an authority on your chosen topic.

Has article marketing been working for your business? Don’t be shy. Show your expertise and leave us a comment. Thank you!

The Three Types of Domain Names Every Article Marketer Should Use

If you’re in the business of article marketing, it’s vital to have a website to help generate new business. For many of you, your domain name reads: or

Having a website URL with either your name or your company’s name is a great idea, but you need to have more than one domain name for your business, and here’s why:

  1. If people don’t know you, they aren’t going to be searching for your name. This hurts the amount of organic traffic being driven to your site.
  2. Having a URL that only has your name or company name in it doesn’t give people any idea about what your site is for, what type of business you do.
  3. A URL that only has your name or company name doesn’t offer any psychological triggers that will induce someone to click on your site’s link.

With domain names for your business, it’s a good idea to buy several different names that will all link directly to your business page. Specifically, there are three different types of domain names that, as an article marketer, you should use to help drive more traffic to your website.

Keyword-Rich Domain Name

The main reasoning behind having a domain name that is rich with keywords is to improve your SEO with the more popular search engines, like Google. By having a domain name that includes keywords related to your business, you will earn higher rankings on search engines. If you are in a business that doesn’t have a lot of competition, having a keyword-rich domain name can be enough to place you higher up on search engine rankings.

Some examples of a keyword-rich domain name are:

Call-to-Action Domain Name

A call-to-action will motivate readers to take action, to click on a link. You’ll not only be motivating readers, but you’ll be telling them exactly why they need to go to your website right now. They want to know what they’ll be getting or learning if they go to your site.

Some examples of call-to-action domain names are:

Benefit Domain Name

With this type of domain name, you’re telling the reader exactly what they need and want. You’re providing a psychological trigger in your domain name that will encourage readers to click on your link. You will also be connecting your website with the desires, wants and needs of readers, improving the likelihood that they will click your link.

Some examples of benefit domain names are:

These are just a few helpful tips to follow when selecting domain names for your article marketing business. These tips will help increase your search engine rankings and reader click-through rates. This will lead to more website traffic for you, which means more potential clients finding exactly what they want on your website.

What sort of domain names do you use in your article marketing business or any business? You’ve got the floor. Please leave a comment and share your expertise.

5 Tips to Excel in Ghostwriting

It doesn’t make any difference if you’re already a great ghostwriter or someone who is just beginning the ghostwriter’s journey. If you have high expectations for your business and you want to succeed as a ghostwriter, you have to be able to provide certain elements. More times than not, we tend to assist in ways that aren’t necessarily needed, thereby, not giving the right attention or worth to our writing.

If you’re a ghostwriter, and want to have a reputable business, take these tips and introduce them into your writing services.

Put client’s needs first: If you’re an established and excellent writer, but fail to meet your clients’ needs or expectations, it will negatively impact your business. Your passion may keep your business going as a ghostwriter, but your client’s happiness will keep the business running. You must first possess the skills to fully understand a client. Most often, you’ll need to explain to them what you do as a ghostwriter and how you can help their business and efficiently solve their content issues. The main purpose for a ghostwriter is to write for someone else, so putting your needs aside to produce great content is a must. Only use your personality when it really fits with the client.

Apply your Knowledge: Of course, when a client contacts you inquiring about your writing services, it’s good to be able to talk about how your writing serves a genuine purpose to them. However, you should try to assist even further by possibly adding marketing, editing and/or proofreading, as well as other business strategies to your skill-set. It helps to make a list of everything you do daily and make notes of each step. Who knows, it might possibly turn into a service you could offer to a business owner. Your writing can go a long way, but the extras you can provide will be an added benefit.

Your Experience: Another great way to get more clients and have a “voice” in the ghostwriter community is by creating social media presences across the web. You are probably tired of hearing about the “know, like and trust” factor, but social media is how you obtain that. Additionally, implementing SEO strategies into both your own content and your client’s content is an excellent skill, as well as an added service. It’s basically a standard now, so if you haven’t learned about Search Engine Optimization, you need to. It’s important as a ghostwriter to be honest about your abilities, or the lack thereof, but also showing your willingness to learn and explaining all the other benefits you have to offer.

Marketing: Learning the most you can about marketing your own business will not only be beneficial to you in that regard, but it will also give you the expertise and knowledge to better assist your clients. It is not necessary to be a sales guru by any means, but acquiring the basic skill-set to market a business on the Internet will be an extremely valuable tool.  Where your website and writing services are concerned, make sure you’re providing informative and valuable content and that your pitch isn’t over-cluttered with a sales approach, but more of an informative approach.

Let your client speak: It’s a great thing to already know how to get in there and tackle your writing projects, but just because you have gained all this experience and knowledge, doesn’t mean you should close yourself off to new ideas. Your clients are in business too and probably come up with some interesting ideas from time-to-time, most of which are worth hearing. Some of those will be worth developing and implementing, so don’t cut you or your writing short. Remembering that your writing only goes as far as the ideas that are already in place and those new ideas will keep it expanding.

These five tips will surely give more worth and value to your services as a ghostwriter. Not only will it benefit your business, but your ghostwriter experience, client relationships and extent of knowledge will all be positively impacted.

Would you add anything to this list of five tips? Please take the time to share, that way we all learn.