Tips to Make your Online Job Application Powerful

In today’s market, most employers searching for potential candidates will use online job boards, create online sourcing efforts and post job ads – all online. Gone is the traditional newspaper search on Sunday mornings, sitting at your dining room table with a cup of coffee and combing through the want ads.

Due to today’s technology and company recruiting efforts, it is imperative that you create a resume and job application that will get you noticed.

When a company posts their job opportunities online, they typically receive hundreds of resumes and applications within minutes.

Recruiters will then start combing through all those resumes looking for specific keywords, skills, credentials and educational accomplishments.

As a potential candidate, you need to grab their attention in an instant.

The following are tips to do just that.

Create a Subject Line that gets their Attention As a recruiter begins to go through their emails, the first thing they notice is the subject line of your email.

Put something in that subject line that coincides with the job opportunity and your experience.

If you are applying for a Sales Management position, these subject lines would grab the recruiter’s attention:

AT&T National Sales Manager – 15 years of experience Sales Engineer – acquired $1 million in sales last year Sales Management – $250,000 in new business generated Branch Manager – B2B & Major Account Sales

Be sure to read the job description and the specifics of what it entails and creatively add that to the subject line of your email.

The Meat of your Email This is another chance to get the attention of the recruiter. Put some thought and originality into your first sentence and then the first paragraph.

You want to convey the most persuasive information in an efficient manner. You do not want to lolly-gag around about it either. Be quick to state the most important facts right away.

If you have been referred by someone the recruiter may know, be sure to mention that quickly. There are times that that simple statement can get you through the hiring process much faster. Or at the very least, get your résumé viewed and passed to the next stage.

Recruiters don’t have a lot of time to read every word of your email, therefore, stating your most powerful points arranged in a bullet format makes it much more efficient.

Keep the Body of your Email Short You are so eager to tell the recruiter all about you and your past accomplishments and how you would make an excellent part of their team. You want to go on and on and on like the Energizer Bunny.

Don’t do it.

The best rule of thumb is to have 3 to 4 paragraphs. If you can convey everything in only 3 paragraphs, then stick with that.

Hiring personnel and recruiters don’t have a lot of time to read every single email they get. Make it as easy on them as possible and keep it brief and concise.

When you get the interview you will be able to go into many more details of your credentials and experience.

Create an Appealing Resume You want something that appeals visually; however, you don’t want to go overboard.

Using a computer to draft your resume is of course the best option. It also allows you to get a bit more creative with graphics, fonts and style.

Furthermore, you don’t want to do anything that makes your résumé ugly and hard to read. So don’t get crazy here, just be mindful of everyone that will be reading your resume and more important, you want to convey your job talents and expertise, not how pretty you can draft a resume.

Attaching your Resume to your Email You want to look computer-savvy and attach your cover letter and resume in a professional manner.

Therefore, the best rule of thumb is to attach it as a PDF file, instead of a DOC file. Of course you want to be sure you’ve followed their instructions for attachments, cover letters and references.

Don’t worry if you don’t have a PDF converter. There are many free sites where you can convert your word document into a PDF document. If you Google, “Free PDF converter,” you’ll find many resources.

If you are going to email your resume, cover letter and possible references, just put all those into one PDF attachment. Don’t make separate attachments.

Again, make it as simple for the recruiter as possible.

How to Be a Success in Article Marketing

When it comes to articles on the Web, there are two distinct types- those written in order to express an idea or opinion, and ones which are used to market a product or business. Article marketing content is an effective advertising tool in the guise of beneficial information. When done correctly, an article used for marketing can help generate more sales. ? Pictures, Images and Photos

Articles written for marketing purposes require a fine balance of offering reader’s valuable information while at the same time leaving them unfulfilled. This can make writing marketing content much more difficult than the average online article.

In order to be successful in article marketing, you need to know what works best for the online audience. An article that rambles on and on, for example, can cause disinterest in readers. They’ll check out long before they bother to click on your links in the resource box.

To help you find the right path to victory in the article marketing game, here are a few tips on converting your writing into more sales:

  • Don’t over-word your writing. While wordy prose is excellent for a novel, the same does not apply to online content. Readers have a short attention span and they want to be given as much information as possible in as few words as possible. You want your articles to give just enough information that the reader will have to search for more. Having links at the end of your article will be a fast resource for them.
  • Be your niche’s go-to guy (or gal). You want readers to view you as a valuable resource, someone that knows what they’re talking about. This doesn’t mean talking down to your readers and coming across as a know-it-all. Present the information in a casual way and back it up with facts and resources. If you can convey confidence through your writing, your readers will be confident in you too.
  • Give them (white) space. Large blocks of text can be very intimidating to online readers. Most users prefer to skim information rather than take the time to read every word. Creating blank spaces in your writing (white space) will give your article the appearance of being easy to digest. Use bullet lists whenever possible to help consolidate information as well. Lists will help draw the eye of the reader further down your article, right down to your all-important resource box.
  • Make your resource box a resource. Some authors treat the resource box, or bio box, as a chance to talk about themselves: where they live, how they spend their free time, etc. This is really just a waste of a valuable tool. Instead, the resource box should make readers want to click on your links. Use this area to entice them, offer them a freebie like an e-book or monthly newsletter.
  • Make your website ready for the job. When you manage to get readers to click on your link, the last thing they want to be sent to is a flimsy-looking website. Have your page designed in such a way that it makes you and your business look professional. Make it easy for conversions once they land on your page. Having a messy or confusing web page can cost you the sale.

Article marketing is a valuable tool to be used when trying to boost sales for your business. Doing it the right way will ensure your success as an article marketer. If in the end you discover that your writing skills leave a lot to be desired, you might consider bringing in the professionals with a writing service. Giving your readers the best possible content can make all the difference in your marketing campaign.