Promoting Your Business and Products With Article Marketing

Businesses are starting to see the benefits of using article marketing as a means of promoting their products and services. It is one of the most effective tools in driving traffic to your website. Many people see article marketing as a tool just for affiliate marketers, but this is far from the truth.

Many affiliate marketers are finding success through the use of article marketing, but your business can benefit from the use of this marketing tool and gain an increase in the number of customers seeking out the product or services you offer. Articles will help boost your brand power and visibility on the Web. Picture article marketing as a big highway sign that directs web traffic to your business.

Article marketing can be used for any product, whether it’s purely informational or a physical item. With this tech-savvy way of promoting your products, you’ll build up a solid reputation and online persona. This strategy works well for all business types, from new entrepreneurs to large companies that have been around for ages.

The best part about implementing an article marketing strategy? It doesn’t have to cost you one red cent. It does, however, require an investment in time if you choose to write your own articles. You may also choose to pay someone else to do the writing for you if you aren’t too confident in your own writing abilities. Content submitted to article directories can include links, which helps with your link building as well.

Once you start submitting articles, don’t stop. Make sure you’re adding fresh content all the time and writing articles that have meaning to site visitors. In order to set yourself apart as an expert in your niche, you need to stay on top of your article submissions. Having relevant content will also help boost your page rankings.

When writing articles, make sure your content is easy for readers to take in. Large blocks of text will induce readers to just skim your article instead of reading it thoroughly. Break up your article and include bullet lists to help make it easier to digest.

If you have your own affiliate program, you’ll want to have articles already prepared for your affiliates. They can use those articles on their websites, blogs, and newsletters.

Your article titles need to be clear, concise and straightforward. Titles that make a cute play on words or have a vague meaning will not help with readers. You want a title that will help with search engine optimization, so try to include your keywords in your headline.

Article marketing is meant to be used for promotion, not selling. You want your articles to promote your products through hints. You don’t want to answer their problems up front, because then there’s no need for them to visit your website or purchase your product. The point of article marketing is to draw traffic to your website so you can offer visitors the solutions they seek.

What results have you seen in your article marketing campaign? Share your outstanding results with us. Or, are you having issues and problems with your article marketing campaign? We’d love to help.

The Ten Best Ways to Get More Traffic to Your Site

The number one goal of website owners is a heavy traffic flow. Trying to accomplish that on your own can be difficult. You can spend the majority of your time trying to optimize your site for search engines or spending hard-earned money on marketing techniques, like pay-per-click. Luckily, there are easier ways to attract more visitors to your website in less time, and for free!

Some of the best ways to generate a higher, steadier flow of traffic to your site are as simple as leveraging another website’s traffic and resources. Here are ten of the best ways you can get other people to direct traffic to your site.

Become a Guest Blogger

A lot of popular bloggers will solicit submissions from guest writers to post to their site. Even some bloggers who don’t advertise a desire to have a guest blogger on their site may be open to the idea of accepting guest posts, so long as you give them reasons for using your post.

For example, you can offer to:

  • Trade article space with the blogger, letting them post to your site as well
  • Include their affiliate links in your article so that they will still be able to make money when a reader buys their product
  • Give them some free advertising by writing a glowing review of them in your newsletter or on your site

Recruit People to Your Affiliate Program

One of the best ways to sell more products through other peoples’ traffic is by asking them to take part in your affiliate program.

For example, if you are selling digital products, offering a 50% commission to your affiliates could be very enticing. Offer a higher rate for those who send a lot of site traffic your way. Consider offering additional perks too, like bonuses or discounts to their customers.

An easy way to set up your own affiliate program for digital merchandise is through Clickbank.com. It also works as a payment processor.

Swap Blog Links

Blogrolling is a fantastic way to trade blog links with your fellow bloggers who focus on your niche. This has the long-term benefit of being listed permanently on the front page of another person’s blog. Also, if the blog has a high Google Page Rank, you’ll benefit from the search engine optimization that comes with trading blog links with that blogger. Include keywords in your anchor text for your link, too.

Swap Newsletter Articles

If the idea of trading content seems great, think about the possibility of trading newsletters with other people who focus on the same topics as you. When you’re visiting other blogs, find out if they post their newsletter issues to their blogs. Then you’ll also have the added benefit of a backlink and continuous traffic.

Team Up to Promote

If you offer a similar product or service offered by another marketer, consider swapping product links with them on your download or thank you pages. You could also see if the marketer would be interested in using their affiliate link to direct traffic to your product sales page.

This is a great way to draw responsive traffic. When people have already made a purchase of one product, they could still be in the mood to buy more.

Trade Links on Your Confirmation Pages

Subscription confirmation pages are another great place to trade links. You may also consider trading endorsements in the welcome emails you send to new subscribers.

Consider Joint Mailings

If you sell physical merchandise, look for other marketers who sell related physical goods as well. Request that they include a flyer advertising your products with any shipment they send out, and offer to do the same for them.

You can find marketers that sell large quantities of products similar or related to your own on sites like EBay.

Offer to Interview Marketers

Some of the larger marketers in your niche may not agree to some of the other suggestions we’ve gone over, especially if you are still an unknown in the blogosphere and have a small amount of traffic.

They may be open to the idea of being interviewed, though, maybe via teleseminar. If they’re keen on the idea, they may help with advertising your interview, which means more free traffic for you!

Don’t forget to mention your website during the interview, ensuring additional traffic long after the interview has been recorded.

Co-Author Articles

Another option to consider is writing an article with another marketer. You can write an article together about tips that focus on your niche. You’ll both benefit from the additional traffic when they post it to their blog and mention it to followers.

Make Rebrandable Reports

With tools like ViralPDF.com, you can get traffic sent to you when you create rebrandable reports. This means allowing others to change the affiliate links in a report you create. Then, anyone distributing that report will have the chance to make money on the backend.

By implementing some, or all, of these simple techniques, you’ll see a greater boost in your Internet traffic and in less time. This will save you plenty of time and money, just by using the traffic generated by another person’s website.

Feel free to share your experiences with us and leave a comment.

The 7 Best Article Marketing Tips to Boost Page Views and Conversions

When it comes to increasing your page views for your articles, everyone can use a little help. Even top article marketers will adjust their styles from time to time in order to achieve the highest possible article conversion rates.

Here are seven different tips to help boost the number of page views and conversion rates for your articles so that you can see greater success with your marketing campaigns.

#1 Your Title is the Main Attraction

Your title is the first thing a reader is going to see when looking for an article and if it falls flat, they aren’t going to take the time to read the rest. Think of your title as a storefront window: if there’s nothing in it to attract attention, nobody’s going to be walking in. Spend the time you need to make a title that will grab a reader’s attention and convince them that your article is worth the read.

#2 Maintain the Proper Keyword Density

Many of the best article directories will set a limit to keyword density in your articles. This is because search engine spiders will pick up on any keyword “stuffing” in articles and reject them. The acceptable amount of keywords is 2%. So, if your article is 400 words, you should keep the number of times your keyword phrase appears to eight.

#3 Break it Up with Bullets

Reading through large blocks of text can be tiresome, so include a list of bullet points to help ease the monotony. Highlight key points in a bullet list to help break up the article. Many readers prefer to skim over a bullet list and if they like what they read, they’ll go back to the start of your article and read it more thoroughly.

#4 Always Double Check Your Spelling

Spellcheck is a very handy tool to use but it doesn’t catch everything. You may write “to” and mean “too” or “your” when you meant to say “you’re.” Go through your article one word at a time to make sure everything is spelled the way it’s supposed to be. There are also grammar check tools that you can run your article through that may catch some of your grammar mistakes that spellcheckers tend to miss.

#5 Keep Up with Trends

At any given time, you can find current topics that are trending right now. This will give you some great ideas about what topics you can write about that have a good chance of ranking highly. Search magazines and read newspapers for new topics. Yahoo has a constant list of trending topics that you can watch as well.

#6 Get Viral with Your Articles

Once you’ve submitted your article to a directory and it gets accepted and published, work on your campaign doesn’t end there. You want to give your article a boost by pinging your link, bookmarking it on websites like StumbleUpon, and also adding it to your own blogs and websites.

#7 Change Up Your Resource Box Info

The “About Me” section in the author’s resource area shouldn’t be an afterthought. This is the spot where you get to self-promote and persuade your reader to go from your article to your website and take action. Offer them something worthwhile, like a free ebook or download. Try a few different styles with your bio box and see what works best for you.

When you take each of these tips into account, you’ll see an improvement in the number of views your articles get and an increase in the number of conversions. These tips will help you manage a successful article marketing campaign that produces results you’ll be pleased with for years to come.

Want to add more to this list? Please leave a comment and share your expertise.

The Importance of Maintaining a Better Work-Life Balance

It’s hard to imagine that there was a time when the lines between work and home were clearly drawn. Today, more and more of us notice that our work has started invading our personal lives. It may seem impossible, but there are ways to help balance your work life with your home life. When you achieve the perfect work-life balance, you’ll see how much better your life can be.

With the economy taking its toll, it may be tempting to spend longer hours in the office in an attempt to gain a promotion or just keep up with an already overwhelming workload. But this can have a negative impact on your home life, felt by your loved ones as well as yourself.

When you start working longer hours, you’re going to lose sleep. This will decrease your productivity and affect your ability to think clearly. These things could lead to some costly mistakes that could damage your reputation at work.
The loss of your presence will be felt among your family and friends when you start putting in too many hours at work. You could miss important events or family milestones. This will leave you feeling left out and could harm the relationships you have outside of work.

Another negative effect of spending too much time at work is that you may be burdened with extra responsibilities, bringing with them more concerns and challenges.

No matter what, if you are working you will constantly be juggling the demands of both your personal life and your work life. To help you maintain a better work-life balance, follow these simple tips:

Track your weekly routine. Keep track of everything you do over the course of a week, both personal and work-related. Review the list at the end of the week and determine what things are necessary and which are the most satisfying. Get rid of those activities you don’t enjoy or that can be delegated to someone else. Discuss any concerns with your employer and try to find solutions.

Learn to say “no.” This is a hard thing for so many of us. We all feel the need to please, whether it’s helping a co-worker with a new assignment or baking 200 cookies for the school bake sale, you need to know that it’s okay to say no to people. When you stop doing those things done out of guilt or obligation, you’ll find that you have more free time in your life to fill up with things you actually want to do.

Manage your time better. Take the time to organize your household tasks more efficiently. Instead of saving laundry for your day off, do a load each day. Do errands in batches instead of trying to do them all at once. Plan family events each week and keep track of them on a calendar. Keep up a daily to-do list to go by.

Take advantage of scheduling options. Find out about flex hours at work, compressed work weeks, job sharing, telecommuting and any other options your employer may offer for scheduling flexibility. When you have more control over your work schedule, you’ll feel less stressed out.

Keep work at work. With today’s technology allowing anyone to get in touch with you in a multitude of ways, it can be hard to maintain that boundary between work and home. That’s why you need to step in and make it happen. Turn off your cell phone during family time and put your lap top away.

Build a support system. Enlist the help of your co-workers who can cover for you (and vice versa) whenever a family issue arises. Have friends and neighbors help you at home with child care or household chores if you need to work overtime or travel for business.

Take better care of yourself. The best way to help boost your work-life balance is to maintain a healthy diet, get a daily dose of physical activity, and get enough sleep. Designate a part of your day for an activity you enjoy, like reading or yoga. Better still, find activities that you can share with family and friends, like hiking or dancing.

Creating a harmonious work-life balance is an ongoing process. There will always be changes in your life that will affect your priorities, so you’ll need to make adjustments accordingly. The rewards that come from a healthy balance between your work life and home life are well-worth the efforts you put into it.

How Ghostwriters Can Supercharge Your Article Marketing Campaign

With today’s Internet-driven consumers, more and more companies are realizing the importance of article marketing as a means of advertising. They realize that the traditional advertisements in the form of flashing banners and click-ads are being ignored and no longer bring them the traffic they seek.

Article Marketing is quickly becoming the best way for a business to get their ideas out into the world. With this great surge in article marketing, companies are turning to Ghostwriters for help with writing articles. Ghostwriters are an excellent resource. Their services are fairly inexpensive and they have amazing writing skills.

A Ghostwriter is a professional writer who is hired by another person or company in order to write a wide variety of things. Mostly they are used to write marketing articles that help a business “get the word out” about a service or product. One of the benefits of working as a Ghostwriter is being able to work from home. A lot of Ghostwriters are mothers and fathers that use their talents as writers to earn an extra income. Some businesses may not see the upside to hiring average, everyday people who work at home, but that’s their mistake. These people are the ones who will be able to speak the same language as your visitors. That can make all the difference in turning a visitor to a new customer.

Ghostwriters are not usually credited for their work. Instead, the business or person paying for the article to be written will have their name in the byline. As the owner of the article, you are free to publish and distribute the article as you see fit. By using article marketing as a means to promote your business can greatly increase your client base. Sometimes, this can be even more effective than other marketing strategies used by businesses, both big and small. Outsourcing articles to be written can help reduce marketing costs since you’ll only be paying writers as needed instead of keeping one on hand full-time.

Article marketing has been around since mass printing first came to be, but with the wide reach of the Internet it has become even more commonplace. Producing a fantastic marketing campaign has become so much easier for companies thanks to the Internet. Ghostwriters can earn a decent amount of money by writing articles for various companies. They know the dos and don’ts of article marketing campaigns and how to create professional articles that nearly all directories and publishers will accept. Different Ghostwriters or teams will have their own unique writing style and voice. Finding the one that’s perfect for you and your company can take some research.

If a business isn’t interested in having a custom written article, they have the option of looking through an article directory for any articles that will suit their purpose. These articles are usually free and can be just as good as one that’s been written for you alone. But unique articles are much better for expressing exactly what you want to say in the exact way you want to say it.

Article marketing is just way to advertise your business online. Combining it with websites, banners and many other advertising options will give your brand a major boost. When done correctly, you’ll see a surge in your online traffic. With your articles being shared out among thousands of article directories, it’s important to include enough relevant information in the “Author Box” so that readers will be persuaded to click on your business’s website.

The number one goal in marketing is to keep your visitors informed and turn them into new, loyal customers. The best marketing campaigns include well-written articles, emails, newsletters and blogs. Doing half the job will only give you half the rewards. Figure out what your niche is, find the right keywords to describe it and look to hiring a Ghostwriter who can use that information to turn an occasional visitor to your site into a life-long customer.

Don’t be shy! Leave us a comment. We’d love to hear what you have to say.

Focus and Motivation to Succeed in Your Work from Home Business

So many home-based online businesses end in frustration and failure. Before giving their business a chance to flourish, would-be entrepreneurs throw their hands up in defeat and wave the white flag.

The key to staying the course and watching your ideas bloom into success stories is to stay focused and motivated. When you start to feel overwhelmed, here are a few helpful ways to boost your motivation and keep focused on the light at the end of the tunnel.

Set Precise Goals

With home businesses, it is extremely important to know what your goals are. After all, how can you meet them if you aren’t all that sure what goals you’re working towards? You need to keep those goals in mind at all times. Make a list and put it in a focal point in your office, like on the wall right over your computer. Having those goals staring you in the face day in and day out makes them harder to ignore.

Dream Your Reality

Dreams and goals go hand-in-hand. You may have dreams of a better life, of being able to work for yourself and getting out of the rat race. When you figure out what your dream life entails, it’s easier to know what you need to do to make it happen. Every time you think about giving up, ask yourself, “Is this going to get me where I want to be?”

Keep it Up

The biggest successes start with the smallest results. Use every small result, no matter how insignificant you see it, and keep going. It may seem impossible at the beginning, but seeing any result is a positive one. Use it to keep yourself motivated, to keep pushing yourself onward and upward.

Complete One Item at a Time

It’s easier to stay focused on the task at hand when you don’t keep moving on to other things. Setting something aside for later will lead you into procrastination. Along with a set of long-term goals, each day you should have a list of daily goals. Focus your attention on just those tasks each day and finish the first task before moving on to the next. When your day is done, it is much better to have fully completed two tasks instead of five tasks in various stages of completion.

Stay on Track

It can be tempting to start on other business opportunities. This can lead to more confusion and stress. Stay focused on the project you’re started first. Master the techniques you need, complete the project and then move on to another.

Don’t Listen to Cynics

There will always be people out there waiting to rain on your parade. They’re ready to discourage you, offering negative comments about how unlikely it is to succeed in home-based online businesses. Simply ignore all the discouragement. They don’t have the goals and aspirations you do. They are the people who will trudge on, unhappily, with their jobs, refusing to work towards their own dreams out of fear. At the end of the day, you will be the one living the dream.

Remember what Thomas Edison said, “Our greatest weakness lies in giving up. The most certain way to success is always to try just one more time.” The best way to succeed in your home online business is to maintain your focus and keep yourself motivated. It’s not going to be easy, but nothing worth doing ever is.

Why You Should Consider Professional Help for Your Web Content

With so much content out there on the Web, do you wonder how website owners and bloggers manage to keep up? You’d probably be very surprised to know that a lot of them aren’t writing their own content, but rather hiring an article marketing service or Ghostwriter to write it all for them.

Professional writing services are not inexpensive to utilize, but the benefits can far outweigh the cost. With the level of content being produced out there on the Web, competition for readership is high. Bringing in the professionals to create unique content for you can generate more income and put you ahead of your competitors.

Writing services usually hire or contract professional writers who get paid to write original content for others. These “ghostwriters” create content that is unique and engaging on almost any topic you can think of. They work with the goal of increasing search engine ranking for your page, specializing in Search Engine Optimization (SEO) techniques that will help get your web page into the top of search engine results pages.

Finding a high-quality writing service can be hard if you don’t know what to look for. The better services will offer you a guarantee on the content you need. You want a service that will ensure that your content is unique. A professional service also takes care to make sure your content is delivered in a timely manner and be able to meet your deadlines.

You want to be certain that any prospective writers are able to fulfill their promises. Find a topic that pertains to your site, come up with some keywords and key phrases. Have the potential writers generate an article based on your topic. Give them a specific length (word count) and keyword density. Choose the article you like best from among them and go with the writer who produced it.

A great professional writing service will create content that incorporates your keywords correctly, letting the whole article flow naturally, not just saturating it with your keywords and hoping for the best.

Hiring a professional writing service can be very beneficial to your site. The Internet is a competitive marketplace and it takes optimization techniques to help make your content more desirable to readers.

Have you had any experiences with writing services? Do you offer your own services as a ghostwriter? Let us know if you’ve seen a boost in readership from using outsourced writing help.

5 Incredible Ways Ghostwriters Can Make Your Business BOOM

Did you know that by hiring a Ghostwriter who is capable of writing great content, and excellent at meeting deadlines, can make your business prosper very quickly?

It’s true. Ghostwriters not only eliminate some of the stresses involved in creating killer and consistent content, but they possess a skill that not all business owners  have, or have time for. This writing skill they possess can be so valuable to a business that it is almost silly not to hire a Ghostwriter for your all your content needs. If you have ever considered hiring a Ghostwriter but weren’t sure, or if you’re considering hiring one in the near future, here are five ways a Ghostwriter can be very beneficial for your business.

5 Ways a Ghostwriter can help you and your business prosper:

1.    Creation of an Informative Product: Ghostwriters are flexible human beings, thus asking them to create a 20-40 page informational product for your business is highly feasible. They can even be beneficial in creating a mini-site of business product descriptions, sales letters, thank you pages, articles and blog content. These are all things your business should have or want to have, but will take time to complete. This is why a Ghostwriter is essential to your business. Furthermore, hiring the same Ghostwriter to complete all these tasks is highly recommended, as they will have learned all your pet peeves, details, sales approach and be able to capture your “voice.” Once one project is completed, asking them to do another is what you both want and most beneficial both parties. They can create valuable information on a consistent basis and crank out any and all projects in a timely fashion. All these things will increase your business and profits.

2.    Quality Written Articles: Ghostwriters are equipped with the knowledge to perform extensive research and then turn around and write-up something engaging and fantastic. This can, in turn, give your customers something they’re happy to read, which will also increase your traffic, search engine results and lead to more sales. Typically, by hiring a Ghostwriter to help you with your content, it will give you a full circle business plan. They write, results increase, your business prospers, and then you begin a new project. Ghostwriters are also capable of marketing your content, to gain even more traffic to your site. Of course, it is important to know that finding a great Ghostwriter comes with a price, however, remember, you get what you pay for and if it is really worth it to you, you won’t mind investing. It is a worthy investment you will not regret.

3.    Viral Reports: A lot of businesses today offer something free when a visitor signs up for a newsletter. Hiring a Ghostwriter to right a short 8-10 page report for that freebie is very beneficial. What makes this report “viral” is including a comment that this content is allowed to be shared with anyone and everyone and to please pass it along to your friends, colleagues and associates. Most of these free viral reports also include links to your site, or affiliate sites, which will drive visitors back to the original site it was intended for. By doing this you will collect new visitors and continue to build that all important list. Your Ghostwriter is also very knowledgeable in this area and will know exactly what needs to be done to include all the necessary elements and functions.

4.    Press Releases: All business owners should have a press release generated on a consistent basis. They are very beneficial for when you’re just starting a business, introducing a new product or service, informing the public of any type of business change or anything you need to draw attention to. They are a great way to get the word out and use continually throughout your business. Not only will a Ghostwriter be able to write this up for you, but they will also know where you should submit them. Press releases, like other well written web content, can increase your website’s traffic and increase your search engine ratings.

5.      Sales Letter: If you are running a business, sales letters are effective and an essential part of your web content plans. A Ghostwriter can creatively write these up for you and do it in a way that will make visitors want to buy your products or services in a nonchalant way. Great Ghostwriters are savvy, friendly, non-salesy writers, so you shouldn’t have to worry about it coming off in a negative manner.

Overall, hiring a Ghostwriter can be an easy fix to your all your content problems and issues. They can free up your time, make you feel less stressed, and do your business a giant service. If you really want your business to succeed, especially on the Internet, hire a Ghostwriter to help you.

 

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5 Tips to Excel in Ghostwriting

It doesn’t make any difference if you’re already a great ghostwriter or someone who is just beginning the ghostwriter’s journey. If you have high expectations for your business and you want to succeed as a ghostwriter, you have to be able to provide certain elements. More times than not, we tend to assist in ways that aren’t necessarily needed, thereby, not giving the right attention or worth to our writing.

If you’re a ghostwriter, and want to have a reputable business, take these tips and introduce them into your writing services.

Put client’s needs first: If you’re an established and excellent writer, but fail to meet your clients’ needs or expectations, it will negatively impact your business. Your passion may keep your business going as a ghostwriter, but your client’s happiness will keep the business running. You must first possess the skills to fully understand a client. Most often, you’ll need to explain to them what you do as a ghostwriter and how you can help their business and efficiently solve their content issues. The main purpose for a ghostwriter is to write for someone else, so putting your needs aside to produce great content is a must. Only use your personality when it really fits with the client.

Apply your Knowledge: Of course, when a client contacts you inquiring about your writing services, it’s good to be able to talk about how your writing serves a genuine purpose to them. However, you should try to assist even further by possibly adding marketing, editing and/or proofreading, as well as other business strategies to your skill-set. It helps to make a list of everything you do daily and make notes of each step. Who knows, it might possibly turn into a service you could offer to a business owner. Your writing can go a long way, but the extras you can provide will be an added benefit.

Your Experience: Another great way to get more clients and have a “voice” in the ghostwriter community is by creating social media presences across the web. You are probably tired of hearing about the “know, like and trust” factor, but social media is how you obtain that. Additionally, implementing SEO strategies into both your own content and your client’s content is an excellent skill, as well as an added service. It’s basically a standard now, so if you haven’t learned about Search Engine Optimization, you need to. It’s important as a ghostwriter to be honest about your abilities, or the lack thereof, but also showing your willingness to learn and explaining all the other benefits you have to offer.

Marketing: Learning the most you can about marketing your own business will not only be beneficial to you in that regard, but it will also give you the expertise and knowledge to better assist your clients. It is not necessary to be a sales guru by any means, but acquiring the basic skill-set to market a business on the Internet will be an extremely valuable tool.  Where your website and writing services are concerned, make sure you’re providing informative and valuable content and that your pitch isn’t over-cluttered with a sales approach, but more of an informative approach.

Let your client speak: It’s a great thing to already know how to get in there and tackle your writing projects, but just because you have gained all this experience and knowledge, doesn’t mean you should close yourself off to new ideas. Your clients are in business too and probably come up with some interesting ideas from time-to-time, most of which are worth hearing. Some of those will be worth developing and implementing, so don’t cut you or your writing short. Remembering that your writing only goes as far as the ideas that are already in place and those new ideas will keep it expanding.

These five tips will surely give more worth and value to your services as a ghostwriter. Not only will it benefit your business, but your ghostwriter experience, client relationships and extent of knowledge will all be positively impacted.

Would you add anything to this list of five tips? Please take the time to share, that way we all learn.

Four Paths That Lead to Your Writing Voice

In order to have a successful ghostwriting or freelance writing career, blog, or book, your writer’s voice is crucial to cultivate. Without a truly unique writers voice, you will end up producing plain, lifeless and boring articles which no one will want to read. Who in their right mind would want that?

Whoever your reader’s are, you need to give them strong personality, uniqueness and tastefulness so they can relate, but also enjoy what they’re reading. Typically, if they enjoy your writing, they’ll come back for more. And that is certainly what we’re trying to achieve.

So what exactly is this “writing voice” I’m talking about and how do you get it? Let’s discuss.

When I think of “voice,” several things come to mind such as people you know with awkward, strange, deep or high-pitched voices. This is similar to what I’m referring to. Since no one is actually able to hear a blog, those voice traits need to come through to the reader’s eyes, so they can perceive your personality.

Personally, being from Texas I certainly have a southern draw. In order to convey that in my writing, it would throw all sorts of red flags in my spell check and it would probably make it go haywire. Additionally, most people may not understand it either. So, you still have to be careful when putting your voice out there and use some caution.

Now, let’s talk about how you can give a voice to your writing. Here are four paths to finding it!

Find the Flow: Something that helps in order to find your flow, is giving yourself about three minutes and simply write down as much as you can in that allotted time. For some reason, the time crunch in combination with focusing on quantity produces really exceptional and personality-filled works. So, get out those handy-dandy kitchen timers and get busy writing for the time allotted! Do not focus on censoring your thoughts or editing. Just let the pen and paper take you away.

Write in the same manner as you speak: Think about how you normally speak, to yourself and to others around you. Now, read something you’ve written, out loud, and ask yourself, “does this sound like me?” You may find that a lot of the time, you can answer “no” to this question. One thing you might try is recording what you’re saying. Then, transcribe your thoughts and ideas into writing and see where it takes you. Some of your quirky or insightful thoughts might not normally come out in your writing, but now you’ll be able to catch them and get ’em into your prose.

Disregard Conventions: No matter what you have learned in the past, especially from school or from someone else’s preference, forget about it. Focus on what you want to say, how you want to say it and add what you think conveys your personality. Later on, it might not be a bad idea to reflect back on the things you have learned, however, if you want to capture your voice you must unlearn traditional methods and relearn about “you.” The only area you should really focus on is that your message is being carried out concisely and clearly.

You talk about what you know, right? Get busy writing about it! A really great way to find your voice is to write about things you like or are knowledgeable about. You’ll feel more freely to move about within your word structures because your knowledge will back you up. Whether it’s a movie review, a rant, a life story or an article, your writing voice will become apparent.

You may think that finding your writing voice may be difficult; however, if you’ll just write like you talk and remember these four paths, you’ll be on your way in no time. Just remember to be yourself and don’t write like someone else. Be unique and add your wonderful personality.

In your experience, do you have any tips that helped you find your own writing voice?