Tips to Make your Online Job Application Powerful

In today’s market, most employers searching for potential candidates will use online job boards, create online sourcing efforts and post job ads – all online. Gone is the traditional newspaper search on Sunday mornings, sitting at your dining room table with a cup of coffee and combing through the want ads.

Due to today’s technology and company recruiting efforts, it is imperative that you create a resume and job application that will get you noticed.

When a company posts their job opportunities online, they typically receive hundreds of resumes and applications within minutes.

Recruiters will then start combing through all those resumes looking for specific keywords, skills, credentials and educational accomplishments.

As a potential candidate, you need to grab their attention in an instant.

The following are tips to do just that.

Create a Subject Line that gets their Attention As a recruiter begins to go through their emails, the first thing they notice is the subject line of your email.

Put something in that subject line that coincides with the job opportunity and your experience.

If you are applying for a Sales Management position, these subject lines would grab the recruiter’s attention:

AT&T National Sales Manager – 15 years of experience Sales Engineer – acquired $1 million in sales last year Sales Management – $250,000 in new business generated Branch Manager – B2B & Major Account Sales

Be sure to read the job description and the specifics of what it entails and creatively add that to the subject line of your email.

The Meat of your Email This is another chance to get the attention of the recruiter. Put some thought and originality into your first sentence and then the first paragraph.

You want to convey the most persuasive information in an efficient manner. You do not want to lolly-gag around about it either. Be quick to state the most important facts right away.

If you have been referred by someone the recruiter may know, be sure to mention that quickly. There are times that that simple statement can get you through the hiring process much faster. Or at the very least, get your résumé viewed and passed to the next stage.

Recruiters don’t have a lot of time to read every word of your email, therefore, stating your most powerful points arranged in a bullet format makes it much more efficient.

Keep the Body of your Email Short You are so eager to tell the recruiter all about you and your past accomplishments and how you would make an excellent part of their team. You want to go on and on and on like the Energizer Bunny.

Don’t do it.

The best rule of thumb is to have 3 to 4 paragraphs. If you can convey everything in only 3 paragraphs, then stick with that.

Hiring personnel and recruiters don’t have a lot of time to read every single email they get. Make it as easy on them as possible and keep it brief and concise.

When you get the interview you will be able to go into many more details of your credentials and experience.

Create an Appealing Resume You want something that appeals visually; however, you don’t want to go overboard.

Using a computer to draft your resume is of course the best option. It also allows you to get a bit more creative with graphics, fonts and style.

Furthermore, you don’t want to do anything that makes your résumé ugly and hard to read. So don’t get crazy here, just be mindful of everyone that will be reading your resume and more important, you want to convey your job talents and expertise, not how pretty you can draft a resume.

Attaching your Resume to your Email You want to look computer-savvy and attach your cover letter and resume in a professional manner.

Therefore, the best rule of thumb is to attach it as a PDF file, instead of a DOC file. Of course you want to be sure you’ve followed their instructions for attachments, cover letters and references.

Don’t worry if you don’t have a PDF converter. There are many free sites where you can convert your word document into a PDF document. If you Google, “Free PDF converter,” you’ll find many resources.

If you are going to email your resume, cover letter and possible references, just put all those into one PDF attachment. Don’t make separate attachments.

Again, make it as simple for the recruiter as possible.

The 4 Best Tips for Marketing Your New or Existing Business

Marketing a business, no matter if it’s new or has been kicking around for years, takes a fair amount of creativity. It takes a lot more than just designing a website in a day and submitting it to as many spam directories as you can find. If you want to increase your traffic and find people who are genuinely interested in the product or service you are offering, then you need a unique marketing strategy. The right strategy will get your website noticed by tons of targeted traffic each day.

These are four of the best tips to remember when you begin formulating your own marketing strategy for your business:

Write articles that go viral.

Writing an article that follows all of the SEO guidelines you can squeeze into it is an easy task. Writing an article that your readers actually want to share and pass along to all their friends is a whole different ball game. Get creative. Be conversational and entertaining. Write your article for the readers and not just for the search engine spiders. The readers are what really matters in the end. If you feed them a stuffy article that puts them to sleep, then your content isn’t going to get you very far.

Encourage interaction with readers.

You want your potential customers to know that there is, in fact, a person behind the website. Encouraging them to interact with you on the website is an excellent way to create a bond between your business and the customer. Get them to respond to your blog posts with comments (and be sure to respond in kind!). Interact with them on a forum or on social media sites.

Give them honesty and they will reward you with loyalty.

You don’t want to give your website’s visitors any reason to be disappointed. Instead of blowing their heads full of false expectations, give them honest answers. You want your customers to be realistic when they sign up for your offer or buy your product. If you can’t absolutely guarantee that their hair will be lush and luxurious in a month, then don’t promise it. This is a fast way to lose the respect- and repeat business- of your customers. Be honest and give them the facts and your customers will keep coming back.

Give, give, give.

Everyone, customers especially, love free stuff. If you have things to give away with a purchase, throw it in the box. If you have an eBook that you can offer for free when someone signs up on your website, hand it over. Give your customers a coupon towards their next purchase and that just increases the chance that they will come back again and again. When you go that extra mile to make your customers feel valued, they will become long-standing customers and spread the word to everyone who will listen.

Remember, having a successful marketing strategy can make a big difference in the sales figures for your business. Without a creative approach to marketing, you’ll be waiting around for customers to come, which will just lead to disappointment.

What marketing strategies have you implemented in your business? What is the most effective tip you have learned? Let us know!

Three Steps to Improving Your Article Marketing Efforts

When you are using article marketing for your business, it is easy to become frustrated quickly. You may not be reaching goals you had set and that can leave you feeling disappointed with your plan. That doesn’t mean you should wave the white flag and give in! In order to cross the line from failure to success in article marketing, you need to have a plan.

To improve your marketing strategy, there are three important steps you need to take:

Step 1: Figure out Your Message

What are you trying to tell customers? They are looking for solutions to their problems. They have a need and want to know if you are going to fulfill it. Review each of your products or services and write out why the customer needs it. When you have a clear understanding of why someone needs to buy your product, then you will have an easier time explaining it to them. Customers want you to answer their questions so they can be confident you are the person to go to when they need something.

Step 2: Know How to Get Your Point Across- Quickly!

A lot of studies show that the average Internet user will only stay on a website between thirty seconds and one minute. That doesn’t give you very much time to grab their attention and convince them to buy your product. There is likely a lot of competition out there for the products or services you offer so you need to make yourself stand out right away. It will help by having headlines that will get the attention of readers while using your keywords.

Don’t be afraid to be entertaining! Your content doesn’t have to sound stuffy and dull. Make your content enjoyable to read and the customers will keep coming back. Be snarky, add a little humor or put a unique spin on it. Content should be engaging.

Step 3: Be Customer-Friendly

The Internet can be a very impersonal marketplace. That doesn’t mean you can’t treat your customers as you would if they were there in person. How would you talk to your customers if you had a brick-and-mortar store? Be personable. Chat them up. Form a bond, which will create a loyalty that isn’t often seen in too many businesses today.

Think about how you would want to be treated as a customer. What would you want to hear from a seller? What would make you trust them enough to hand over your money? You don’t have to throw a bunch of razzle-dazzle at them, but customers want to be handled in a friendly, thoughtful manner. And putting a smile on their face goes a long way in getting repeat customers.

Article marketing is just like any other form of marketing strategy. You need to put yourself in the customer’s shoes and figure out what they want to hear and how. Listen to your inner consumer and you will soon know exactly what you need to do to improve your article marketing efforts.

Tell us what you have done to create better online content for your business. Where do you get your inspiration? Let us know!

Article Marketing Services: A Great Way to Relieve Stress and Harness Some Free Time

Article marketing for online business owners can be quite intimidating. Business owners need to market their products and services, but the thought of spending hours upon hours researching and churning out original content and then having to spend additional time distributing those articles can be extremely overwhelming.

While content marketing can be one of the most effective marketing strategies, it is also extremely time consuming. In order to free up time and eliminate frustration, many businesses will turn to article marketing services for help.

There are plenty of content marketing services available, each offering to assist you with your specific needs. Many only deal with the writing aspect, using ghostwriters to produce content in your name. Others also do the research needed in order to make sure your articles are keyword-rich and optimized for search engines (SEO). Some article marketing services only handle distribution, taking content that you have created and submitting it to numerous article directories such as EzineArticles.

The real lifesavers in the article marketing business are those services that provide a combination of all the things you need for content marketing. They will do the research, write the content, ensure that it is keyword-rich (without crossing the line of being keyword-stuffed), and then distribute it to a variety of directories.

These companies will also keep you up-to-date on the stats for your articles so that you can keep track of how each one is performing on each site. If you notice that your content is not performing as well in some directories as others, you can make any necessary changes to help streamline your marketing.

When you decide to embark on an aggressive article marketing strategy, it will be helpful to determine what tasks will best be handled through outsourcing. Hiring a ghostwriter can relieve your stress and give you back some of your much-needed and desired time. An article marketing service can make the entire process of submitting to a large number of directories a breeze.

Having the time you need to spend on important tasks for your business is priceless. Hiring an article marketing service will help you become a recognized expert within your industry and build credibility with your readers.

With that information in mind, you will be able to make the right decision when it comes to hiring an article marketing service. The right company will give you the peace of mind you need and the extra time you seek.