Online Content: How to Beat Your Competitors with SEO Content

No matter what type of business you have, you are going to have competition. Even more so when you have an online business. You might think you have the edge, but there will always be others out there looking to take the top spot in the industry. In order to take your place at the top of the heap- and stay there- you need to know what it takes to compete.

When you start producing online content to support your business, it is important to have a strong understanding of search engine optimization. You also need to know who your competition is so that you can effectively compete. When you have the insight into the other businesses in your industry, you’ll be ready to put up a fight.

Check out the websites of your competitors and anyone else who may be selling a product or service similar to yours. See who is sitting at the top of the search engine results. In order to get yourself up at the top, you need to know what these businesses are doing to stay there. Observe the web design; take note of the prevalent keywords, and any other detail that can impact a search engine rank.

After you have done your research on your competition, take what you have learned and see what improvements can be made to your own web page. Maybe your layout can be rearranged. Play with your color scheme and tweak your design. You may be surprised by how much the look of your website can influence your customers.

The content on your website also plays a major role in how well your business will do. Take the time to research the best keywords and phrases to include in your online content. Consider adding a blog to your site, or maybe videos. Find changes that are going to set you above your competition. When you focus on search engine optimization, you will see a great improvement to your own search engine ranking. Staying on top of the results means more potential customers finding their way to you.

Quality SEO content can make all the difference in the online business competition. Every business, in any industry, can benefit from professional web content. It will enhance the value of your website in the eyes of customers.

After you have looked at what your competitors are doing to boost their business, try coming up with a few ideas that are uniquely yours. Be creative in your efforts to draw more traffic your way.

Always give different techniques a test drive. Something that works incredibly well for another company may not have the same impact on your business. Staying on top of the search engine results means making changes whenever necessary. It is a never ending process, but well-worth the efforts that you make. Beating the competition requires constant attention to SEO of your online content.

How to Get the Best Results with Article Marketing Online

Too many people are giving up on their article marketing campaigns because they aren‘t getting the results they expected. These are the people who only post a handful of articles to one or two directories and wait for the magic to happen. When they don’t see a huge return for their meager efforts, they throw in the towel and then spread the word that marketing their articles online isn’t worth the trouble. Not only are those people ruining their own chances of success, but they’re scaring off other people who are considering article marketing online.

In order to get the best results with article marketing, it’s important to know what your plan of action needs to be from the start. With this information at the ready, you’ll be better equipped in your online content marketing campaign. To make your articles work best for you, here are some things you need to know:

Do thorough keyword research and make a list. You want to have a stockpile of keywords and keyword phrases that are appropriate for your industry. You can use a tool like Google’s free keyword tool or invest in a professional tool like Market Samurai. You want to focus on keywords that are going to help you rank highly in search results.

Write an article for all of your keywords. Try to set a daily goal of writing one article. If your talent for writing isn’t too strong, consider hiring a ghostwriter. Many ghostwriters are knowledgeable in SEO practices.

Submit to a wide variety of directories. Every directory offers different options. Different niches perform better on one site than another. When you distribute your articles to a lot of directories, you can determine which ones are giving you better results in your article marketing campaign.

Track each article’s performance. Knowing which articles are performing best and each directory gives you an idea of what your search rankings will be. Then you can focus your efforts on the better performing keywords.

Fine-tune to your articles. When you track the performance of your articles, you’ll begin to notice which titles are capturing more hits and which ones are only doing okay. Then you can tweak a little here and there. For example, maybe titles written as a question get more readers than those that are straightforward.

Use what you’ve learned to boost your traffic. Once you’ve observed what is working best in your article marketing campaign, you can start duplicating what you learned in your future articles.

Remember, article marketing isn’t supposed to be easy. Nothing worth doing ever is. If you want to see fantastic results, you have to put your best efforts into what you write and how you distribute.

Have you been discouraged in your article marketing efforts? What have you done to overcome those obstacles? Let us know!

How to Conduct Article Marketing Research for Your Business

In article marketing, the writing can be hard but it’s the research that can really drag you down. Coming up with unique article topics that people actually want to read isn’t easy for many of us.

So how can you find some winning ideas? Here are six sure-fire ways that will get your creative juices flowing and set you on your way to creating plenty of amazing articles for your article marketing campaign.

Check out what your competitors are doing

Directories are full of articles that cover a wide array of topics, and chances are that there are plenty that cover your own niche topics as well. You can look to see what others are writing about to help boost your own creative process.

Let’s say you are a beautician looking to broaden her client base. You can find articles about homemade beauty treatments, the latest hair treatments and trends, and any make up tips and techniques. Reading through another person’s article topics can help shake loose some ideas in your head.

Remember: there is a big difference between snooping and stealing, so don’t let yourself be tempted to plagiarize another author’s work. Instead, compile a list of ideas that you get by scrolling through article headlines and create your own unique pieces based on those list items.

Visit Q&A Sites

There are sites, like Yahoo Answers, that allow users to post open questions for others to answer. You can type your keywords into the search bar and a list of questions that include your keywords will be brought up.

For example, if you type in the keyword “Make-up,” you’ll see questions like: What are some make-up tips for someone with a round face? What brushes are used for what make-up? What make-up looks good for dark eyes?

There is a wealth of potential articles available when you get to see what kinds of information people are seeking.

Look in Forums

There are forums on the web that cover almost any topic you can think of, so if you just do a simple search for one, like “beauty forum,” you’ll find plenty of ongoing discussions. Forums are a great place for people to go in search of answers.

Flip Through Industry Magazines

You can do this online as well. There are plenty of magazines out there that cover topics of all types. You can see what topics they are covering in their current issues, find out what people are reading by seeing what is being “Liked” and “Tweeted” by readers.

Find an “Idiots Guide”

The Idiots Guides and “for Dummies” books are a wealth of information and ideas. You can even just check the table of contents in these books to gain some more ideas for article topics.

Watch the News

Whether watching it on TV or keeping up with it online, the news always has new topics for you to look into. You can find out about product recalls, new trends, etc. If it’s something that the media is focusing on at the moment, chances are people are going to be seeking more information about it online.

You can get inspiration anywhere; you just have to keep your eyes, and your mind, open to all the possibilities. You may find yourself in a writing slump or maybe you don’t have the time to spend brainstorming new topics. Doing some research can help you find plenty of future article topics. If you don’t have time to do your own research, or even to write up articles yourself, consider hiring an article marketing specialist who ghostwrites content for the web.

How do you prepare for article marketing research? Share with us what works for you!