Tips for Getting Your Small Business Site Noticed By Google

SEO imgThe term “search engine optimization” is enough to confound even the most established small business owner. We know that it is an important part of online marketing and that, if it’s not done right, our websites will be shunned by Google. What we are not sure about is how to use SEO to our advantage and see better rankings for our efforts.

Google uses an algorithm that helps it determine where websites should be ranked. That formula is always evolving, and no one person has the secret key to figuring it out. However, the core of that formula remains the same: quality content and plenty of it.

You don’t have to be one of the multi-billion dollar companies in order to get your website noticed by Google. Even small businesses can find success on the search giant with the right content strategy.

Keep the good content rolling

What are people looking for when they turn to Google? Answers. Not just answers to questions, but solutions for problems they are having. They are looking for products that help fill a need and services that can help them.

The link between your website, where you have those answers/ solutions/ products/ services, and Google is the content you have published on the Internet.

Your content includes your blog posts, articles you have written online, social media posts and even the information included on your web page.

The important thing is to make sure that your content offers value and that you keep it fresh. Don’t let too much time pass between posts or else the search engines will stop seeing your website as active.

If you don’t feel like your writing skills are strong enough to create a stream of content that will draw in readers, consider hiring a ghostwriter to do it for you. You can find writers that have a lot of experience with SEO and who can match your brand voice.

Don’t overdo the keywords

Not so long ago, content marketers were obsessed with the idea of keywords. It got to the point where a lot of content sounded garbled and didn’t read naturally. That’s because so many people wanted to cram a specific set of keywords into their writing, regardless of how bad the writing actually sounded.

Google has long-since wised up to those tactics and has started ignoring online content that has been “keyword stuffed.” Instead, the search engine looks for content that provides value to the reader, not the robots.

Including keywords is still important, but they don’t have to appear in your content at a proper saturation level. What Google looks for is long-tail keywords. That is, having a natural phrase that includes your keyword plus two or three others.

Social sharing gets a thumbs-up

With the prevalence of social media these days, it is important to note that Google sees sharing on social media as a valuable factor in page rank. The more your content is getting shared on sites like Facebook, Twitter, Pinterest, and especially Google+, the more notice Google is going to pay to your website.

Make sure that you are sharing your new blog posts through your social networks. Make them appealing to your followers so that they will also share your content. Before you know it, you could have a piece of content that has gone viral!

There is no magic formula for improving your ranking. If you want to see an improvement in your page rank, you have to satisfy Google. The only way to truly do that is to offer people content that they will find valuable.

How do you stay on top of creating valuable content?

7 Ways to Keep Up Your Business Motivation

As a small business owner, it is easy to become frustrated and start to lose some of that initial business motivation you had in the beginning. The drive towards success can put a lot of pressure on you, wearing you down to the point where you want to throw in the towel.

Keeping up your business motivation is important for keeping on your personal path to success. Here are seven ways that you can give your waning motivation a boost:

Set goals you can measure and keep track of progress.

If you want to run a winning business, you have to set clear goals and then work to achieve them. Keeping track of the progress you make along the way will help to ensure that you are staying on course. You need both long term and short term goals to keep moving forward.

Set up rewards for all of your achievements.

A rewards system is one of the best ways to keep up business motivation for yourself and your employees. For each goal that is met, have a special reward. This will keep everyone pushing forward to meet the next goals.

Set a timeline for your goals and keep revisiting them. Stay on top of your goals and what is being done to accomplish them. Make any adjustments as needed and stay focused on crossing each one from your list.

Find businesses to network with regularly.

Look for other small business owners in your area or online whose businesses complement yours. You can turn to each other for business motivation and share ideas and tips for running your companies. It’s a great way to keep your ideas fresh.

When you have someone else to talk to, who has been through the same struggles and issues, it can help keep you on your path.

Join with your local chamber of commerce or look online for small business groups, like on MeetUp.com. These are great for meeting new people and sharing ideas with fellow business owners.

Remind yourself why you started in the first place.

What was is that made you decide to start your own business? Reawaken the passion you had for your product or business that was such a strong motivator. Spend a day or two getting yourself back to the beginning. Maybe you started a landscaping business because you loved to design the layouts, but now you only handle the day-to-day office work. Choose to take on one of the new project designs yourself so you can remember what got you started in the first place.

Stay organized.

When you can stick to a clear daily routine, you will feel motivated to complete your tasks each day. A messy schedule and workspace can leave you frazzled and it is hard to concentrate on what needs to be done.

To avoid feeling overwhelmed, keep yourself organized and develop a routine that is easy to stick with from one day to the next.

Look for motivational aides.

Attend seminars, read business books or listen to recordings from motivational speakers. These are good at increasing your interest and getting you pumped up for tackling any obstacles and accomplishing your goals.

If those things don’t appeal to you, maybe just placing a motivational quote in a focal point of the office will help to get you motivated. When you create a positive atmosphere around you, you will maintain an upbeat attitude.

Form successful habits.

Develop habits that will lead to success. If a morning walk helps to clear your mind and prepare for the day, do it. Sit down at the start of every day and plan your schedule so that you know what to expect. Make time to send personal thank-you notes to clients.

Do things each day that are going to increase your motivation for the business and lead to success. Eliminate stress and keep things simple. The more complicated things get, the more stressed out you will be and stress can kill your motivation quickly.

What are some of your successful habits? How do you work to keep motivated for your business? Let us know!