Anything you are passionate and knowledgeable about!
If you use article marketing to market your business, then you’ve probably struggled with this question on a daily basis.
It’s really not as hard as you may think.
We know without a doubt that article marketing is a great way for bloggers to build up a large number of targeted readers for almost no cost.
One thing that may keep you from jumping right in and cranking out articles to submit to directories is the question of what you should write about.
Just remember that writing articles is no different from writing your blog posts. They should be close to 500 words, which is about the length of most blog posts.
When you sit down to start brainstorming article topics, keep these tips in mind:
Write about what you know.
The point of writing articles is to encourage readers see you as an expert in your specialized area. When they have a question about a topic you focus on, you want yours to be the blog they go to for answers.
Find a topic you are passionate and comfortable with and do plenty of research, and then write articles that are informative and helpful. Since your blog also focuses on a topic you are knowledgeable about, this should be easy.
Find topics of interest.
When writing an article, just like a blog post, write for your target audience.
If you are writing a blog for work-from-home moms, then make sure you are writing articles specifically targeted to that demographic. The goal is to have more targeted traffic results.
Don’t choose to write an article on shopping for the latest fishing gear if you don’t have a blog for those avid fishermen. (Unless those fishermen are also interested in tips for potty training around a work schedule!)
You want your readers to like what they read in the article and click through to your blog for more information.
Make sure your articles are keyword-rich.
Another great thing about writing articles is the potential traffic from search engine results.
With the larger article directories, content is indexed by search engine spiders fairly quickly. So, if you have titles and articles that include relevant keywords and phrases, you will see an increase in your search engine ranking. That means, more people finding their way to your articles and then your blog!
As you start to write articles, remember that you are writing for people- not search engines!
Do your blog articles show off a bit of your wit and sparkle? Then your articles should do the same. You want to sound smart and professional, but you don’t want to come across as a know-it-all who will look down on others. You want each article to have a natural flow that leads the reader to click on your link and follow along to your blog.
Write quality content that is easy to read. Most readers will only skim through content so break it up with white space, sub headers and bullet lists. They want answers fast so don’t drag it out.
If you are passionate about the topic you write on, the readers will feel it in your articles. Any time you get an idea for a new article topic, write it down! Keep a journal of possible topics and then, whenever you feel at a loss of what to write about, you have a whole list to look over and choose from!
Have you started article marketing to increase your blog readership? Have you been hitting roadblocks in your writing? What topics do you feel the most confident about with your writing? Let us know!