Article Marketing Freelancers and Freelance Writers: 11 Wise Writing Tips When Writing for the Web

Writing articles or writing for the web does not differ too much from writing for “normal” printed publications. If you know how to write, you are one step ahead of most folks. Adjusting your writing to compliment the web, only takes a few minor adjustments that are easy to understand.

We all make mistakes, and I know that’s hard to admit for some, but it is a reality. We get in a hurry, don’t pay attention, or the dog comes wagging up to you with a mouse in his mouth! Yep, total distraction, and it happens to the best of us.

However, if you’re not careful, writing for the web can sometimes generate repeated mistakes simply due to the amount of work you’re trying to produce. Fortunately, with a few tweaks here and there, these mistakes can be avoided. You certainly don’t have to be an English major, a wizard or a genius to be a talented writer, especially when writing for the web.

The following are the most common mistakes a lot of people make when writing for the web.

It is, its and it’s

I’m assuming we all know how to use “it is,” but when it comes to the apostrophe, things can get twisted and distorted. For the record, “its” is a term used to express possession such as, “its color is black.” The latter, “it’s” is short for “it is” such as “It’s snowing outside!”

Punked out by Punctuation

Did you know that excessive use of the comma can turn readers off?! Yeah, it’s true. Furthermore, colons and their sister, semi-colons should be avoided all together if at all possible. If you find yourself using an enormous amount of commas, colons and semi-colons, what you should do is create shorter sentences instead. For example, let’s say you have, “It’s super important to keep in mind three basic aspects when buying a new car; appeal, affordability, and comfort.” What you should do instead is, “Appeal, affordability and comfort should all be aspects to keep in mind when buying a new car.” See how easy and natural that sounds? No semi-colon is necessary!

Periods and Spacing

We should all know how to properly space and put periods in their respective places, however, most of us learned in school to double space after periods. When it comes to the writing on the web, only one space after a period is all you need.

NO “And’s,” “But’s” or “Yet’s”

I don’t mean you can’t use these words at all, what I mean is you should never start a sentence with those words. It’s an easy and simple mistake to make and quite common. Instead of using one of those words, try using something like “However,” or something closely related.

Keep it Short and Perky

When you’re writing an article or web content, try keeping your sentences to a minimum and be sure to include some spunk. With a little personality added to a simple sentence, your reader will continue to read more. It’s also a fabulous idea to use bullets or numbers when making points.

Help with Headlines

Always capitalize the main words in your headline, but not all the words. Exclude “is,” “of,” “to,” and “for.” UNLESS one of those words appear at the beginning of your headline, then you should capitalize it. Additionally, breaking up your content into sections and using headlines to identify each piece is extremely helpful for the reader.

There, Their and They’re

Use the appropriate format for your sentence. Let’s go over it.

–        There, conveys location. “My book is over there.”

–        Their, conveys that someone possesses something. “Their writing sucks.”

–        They’re, used to shorten “they” and “are.” “They’re having such a great time.”

Than and Then

Just to set things straight, let’s define the proper use of these two little buggers.

–        Than: Usually this word will follow right after a “there” because it is a quantitative term, (meaning mathematical.) For example, “There is nothing more frustrating than someone who tries to tell people how to write.”

–        Then: This word indicates time such as, “We didn’t have the Internet back then.”-

First person or third person, who really gives a flip?

Well, if you’re writing articles or any online content, you should give a flip. Pay close attention to how you begin your articles and how you finish them. Many times throughout the Internet you can see a shift in an article from first person to third person or the opposite. Figure out what perspective you want to write from and stick with it. It can be quite confusing if you don’t.

Oh yeah, I am writing for the Internet, and they have links!

When you’re writing, and if it is applicable, use links in your writing. Whether it’s for a definition, a place, an event, another website, or anything really, it allows the reader to get involved or find the answer to questions they might be pondering.

Try to avoid using “Just”

When you use the word “just” it implies to the reader that the task or subject matter is easier than portrayed. For some, this could upset them to the extent they may go off and tweet about it…heaven forbid. Simply remember, (I SO wanted to use “just”) the implication of this word and use it sparingly.

Alright, that pretty much sums it up and now you know the most common mistakes to avoid when writing articles or writing for the web. You are now equipped to write better copy and produce stunning results.

What are some of your mistakes when writing for the web? Do share; we’d love to hear them!

Things You May Not Know About Ghostwriters

For many Ghostwriters and writers in general, there are many methods of getting published in existence today. However, some writers feel they lack certain traits or components to consistently produce engaging, solid and fresh content.

So, what happens when writers struggle with publishing or content creation? They hire a Ghostwriter! It happens a lot more than you would ever imagine.

Generally, Ghostwriters handle a number of assignments and a heavy work-load. They are well-versed and experienced in handling many tasks such as single article writing, web content creation, proofing, editing, and blogging, just to mention a few, all the way up to helping with a full-length novel. The term “Ghostwriter” simply means they do not receive any credit for the writing they do for their clients, and their clients can publish the work as if it were their own, with no repercussions.

Ghostwriters specialize in many areas and can write a number of different things.

Due to the vast subjects across the web, Ghostwriters are very flexible and can fit in just about anywhere in a wide variety of genre’s and niches.  They may be summoned to create content for websites, online businesses, brick and mortar businesses and even other writers.  Some Ghostwriters may choose to specialize in certain areas, where others may be more versatile in their knowledge and experience and prefer to create content on any topic, genre or niche.

Generally they are hired to help create articles for article marketing, blog posts, newsletters, email campaigns, web pages, BIOs, press releases, white papers and eBooks, to name a few. Some Ghostwriters are experienced in helping authors get their books into print publication, proof reading and editing.  Some might even write speeches, eulogies, business plans, and other areas where technical or formatted writing is needed.

How can you find or get connected to a Ghostwriter?

Ghostwriters can be found all across the internet. Many Ghostwriters or Ghostwriting companies have websites with examples or portfolios, contact information and rates. They are also marketing savvy and create marketing campaigns through Twitter, Facebook, LinkedIn and the like.  Ghostwriters also network with other writers by joining different forums and writing communities, which may lead to referrals and recommendations.  If you’re in need of hiring a Ghostwriter, finding one that suits your business needs won’t be very difficult.  However, finding a great Ghostwriter will take in-depth research or possibly even a referral from a trusted source.

With the way technology is soaring and the marketing needed for online business owners, Ghostwriters are in high demand.

What Skills is Necessary for Great Ghostwriting?

If you are interested in writing for companies within the United States, you must have a solid understanding of the English language.  In addition, you’ll need to have detailed research skills, excellent typing, spelling, grammar, ability to meet all deadlines, work in a fast-paced and stressful environment, marketing, constant contact with your clients, and knowledge of the different writing styles.

How can you be a Ghostwriter?

Becoming a Ghostwriter takes persistence, dedication, discipline, motivation and organizational skills.  It certainly helps to have a true passion for writing. I can’t imagine anyone doing this that doesn’t truly LOVE it and feel it is their “calling.” If you write without passion, then others will certainly be able to recognize it, and that could damage your reputation.

You’ll need to learn how to market yourself, your services, set your rates, set up a website, create marketing plans, perform article marketing, set limits, figure out your niche, stay up-to-date with the latest trends and technology, and most important…practice, read and write a lot.

October Contest

Welcome to the kickoff of our new monthly business resource contests!  If you are a new business owner or just need a little boost to help your business grow then enter to win one of these great prizes.  Each prize has been donated by a successful established business owner who wants to help you become a success.

Prize 1) Free Registration to become a Certified Professional Coach. This training program creates the foundation for your success with an ideal combination of five advanced webinars and training exercises covering the practice of coaching, ethics, personalities, assertive communication and neuro-linguistic programming. Plus two consecutive days of hands on coaching, then follow-up practical webinars for setting up a coaching business and actualizing a personalized marketing plan. Class graduates experience continuing support, access to coaching tools and a listing in the the national “Find A Certified Coach” referral directory.

Prize 2) Free Article Ghostwriting from YES. Your Everything Services-Ghostwriter and Article Marketing Consultant. YES if offering an article of 500 words skillfully crafted and optimized with keywords of your choice. This article can be used on your blog, submit to article directories, newsletters, email campaigns or placed on your website. It can also be on any topic you choose, as long as it not anything adult related.

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This contest is free to enter for any business owner in the USA (all 50 states). Winners will be chosen at random. Simply leave a comment with the following required information:

  • First Name and Last Initial
  • Prize(s) You Like
  • Business Name
  • Website or Blog URL Address

The above information is required. Do NOT enter more than once. Contest ends on October 20th. Winners will be notified via email and announced on the site.

The link to participate is: