Article Marketing: The Best Free Way to Increase Web Traffic

When you begin working as an online entrepreneur, you know the importance of keeping costs down. Nothing can eat up your hard-earned profits faster than poor advertising choices. marketing strategy Pictures, Images and Photos

One of the more well-known advertising routes that people have used is Pay Per Click (PPC) marketing. If you’ve used this form of advertising in the past, you know that it can empty your wallet quickly and without getting you the hoped-for results.

By comparison, article marketing is a much more cost-effective tool to use for advertising your business. It is a proven method for driving more traffic to web pages and the only costs are in the time and effort you put into each article you write.

Today, search engine bots can scan through websites quickly, locking onto specific keywords that are being searched for. If you include the right keywords in your articles, search engines will be able to locate your content in no time and give those results to users.

The great thing about article marketing is that it requires no special skills. If you can write well, you can launch an effective article marketing campaign. There are a large number of article directories that allow you to submit your content at no cost. Some directories will ban certain topics or have other restrictions that must be followed. But there are also plenty that are less stringent about submissions.

If you aren’t confident in your own writing skills, there are professional writing services as well as freelance writers who can handle creating content for you. These people are known as ghostwriters and will write articles that you can put your own name to.

Select a few different article directories in the beginning. Sites like EzineArticles, GoArticles, and IdeaMarketers are great places to start. You may also be able to find directories that are geared specifically to your industry. By submitting to several different directories, you will be able to gauge which of them draws the most traffic to your website.

If you decide to write your own content, it will benefit you to learn more about Search Engine Optimization (SEO). Articles that are written for SEO will make your content easier to spot by users and search bots alike.

Marketing your business with online content is a smart and effective tactic when you are looking to boost your web traffic. You’ll show readers that you’re someone who can be looked to as a professional which in turn builds trust. And as you know, people are more willing to do business with someone that has a good reputation. Article marketing is the tool that will get you there.

How to Be a Success in Article Marketing

When it comes to articles on the Web, there are two distinct types- those written in order to express an idea or opinion, and ones which are used to market a product or business. Article marketing content is an effective advertising tool in the guise of beneficial information. When done correctly, an article used for marketing can help generate more sales.
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Articles written for marketing purposes require a fine balance of offering reader’s valuable information while at the same time leaving them unfulfilled. This can make writing marketing content much more difficult than the average online article.

In order to be successful in article marketing, you need to know what works best for the online audience. An article that rambles on and on, for example, can cause disinterest in readers. They’ll check out long before they bother to click on your links in the resource box.

To help you find the right path to victory in the article marketing game, here are a few tips on converting your writing into more sales:

  • Don’t over-word your writing. While wordy prose is excellent for a novel, the same does not apply to online content. Readers have a short attention span and they want to be given as much information as possible in as few words as possible. You want your articles to give just enough information that the reader will have to search for more. Having links at the end of your article will be a fast resource for them.
  • Be your niche’s go-to guy (or gal). You want readers to view you as a valuable resource, someone that knows what they’re talking about. This doesn’t mean talking down to your readers and coming across as a know-it-all. Present the information in a casual way and back it up with facts and resources. If you can convey confidence through your writing, your readers will be confident in you too.
  • Give them (white) space. Large blocks of text can be very intimidating to online readers. Most users prefer to skim information rather than take the time to read every word. Creating blank spaces in your writing (white space) will give your article the appearance of being easy to digest. Use bullet lists whenever possible to help consolidate information as well. Lists will help draw the eye of the reader further down your article, right down to your all-important resource box.
  • Make your resource box a resource. Some authors treat the resource box, or bio box, as a chance to talk about themselves: where they live, how they spend their free time, etc. This is really just a waste of a valuable tool. Instead, the resource box should make readers want to click on your links. Use this area to entice them, offer them a freebie like an e-book or monthly newsletter.
  • Make your website ready for the job. When you manage to get readers to click on your link, the last thing they want to be sent to is a flimsy-looking website. Have your page designed in such a way that it makes you and your business look professional. Make it easy for conversions once they land on your page. Having a messy or confusing web page can cost you the sale.

Article marketing is a valuable tool to be used when trying to boost sales for your business. Doing it the right way will ensure your success as an article marketer. If in the end you discover that your writing skills leave a lot to be desired, you might consider bringing in the professionals with a writing service. Giving your readers the best possible content can make all the difference in your marketing campaign.

Article Marketing Suggestions for Web 2.0

Submitting articles into various directories is the best way to help gain more exposure for your business. It establishes you and your company as an expert in your field. As the saying goes, “Don’t put all of your eggs in one basket.”


If you restrict yourself to submitting articles to only one directory, then what happens if that directory shuts down? All of the hard work and effort you put into writing those articles (or money if you pay a ghostwriting service to write for you) will have been for nothing. So don’t be afraid to branch out and submit your content to a wide range of sites.
Squidoo
There are sites, for example, like Squidoo.com that allow writers to post as many articles on a subject as they choose. Web pages on Squidoo, called “lenses,” cover a wide variety of topics. This gives you more opportunities for interacting with readers. Using social media will give you an edge and increase your conversion rate with simple word-of-mouth communication. Be aware, though, that Squidoo takes spamming very seriously and has restrictions on some topics that receive an overabundance of spam submissions.

Always review a site’s Terms of Service to see which topics they will and will not allow to be admitted into their directories.
On Squidoo, writers and readers get to interact with each other through things like polls, guestbooks, and questionnaires. You can include affiliate links and social media buttons that allow readers to follow you on Facebook and Twitter. Readers can also share your content with a “Like” or “Tweet” button.
Hub Pages
Articles submitted to HubPages.com are placed on pages called “Hubs.” The more relevant and interesting the article you write, the higher it will rise in the ranks. Hub Pages rank highly on Google, so by submitting your articles to this directory, your company will see an increase in web traffic.
Google Knol
GoogleKnol is a unique way to implement an article marketing strategy. You can write as many articles as you want on various topics and post them under your account.
This is a great tool for helping to build up a stronger web presence. Some of the highest rated articles can be found on Knol, along with new and highly talked about articles. An author’s most popular articles will feature at the top of their homepage.
Each of these article submission sites are valuable tools that will have an amazing impact on your article marketing campaign and your business. And best of all, they’re free to use! Don’t limit yourself by submitting only to a few article directories. In order for your business to grow, you need to plant strong roots.

Are there other article marketing suggestions for Web 2.0? I’d love to hear them. You have the floor. Don’t be shy, please leave a comment.

Is Article Marketing Right for Every Business?

Many businesses are starting to look into article marketing as a valuable tool. Every company, from home-based web designers to the international corporations, can benefit from a strategic article campaign. With written content, your business is getting the word out about the products or services you offer.


It’s understandable that many people are reluctant to embark on an article marketing campaign. For them, writing ranks high on their list of least desirable activities, right next to scrubbing the toilet. Even if you are among these people, there’s no reason to leave this powerful tool out of your marketing arsenal.

If you don’t have the time or inclination to write up valuable content every week, look into outsourcing your article writing. There are freelance writers and article marketing services who will write original content for you to submit to various article directories.

There are a plenty of freelance sites and forums where you can get in touch with writers as well as companies that specialize in writing content that focuses on your niche.Article marketing can help any type of business. For example, a beautician looking to bring in new business to her shop could start submitting articles on beauty tips or reviews for styling products and make-up. By showing readers that you are an expert in your field, you’ll be inspiring future customers to seek you out when they need your services.

Before you start churning out content for your article marketing campaign, you need to sit down and write up a list of the various article marketing sites you’d like to submit to. Look for the ones that have the highest page ranks. Next, come up with a list of at least five important facts about the products or services you provide. Under each of those key points, write a few sentences that help support them. Use these five points when writing your articles.

When you get ready to start your own article marketing strategy, always keep in mind that this is not an opportunity to weigh down your articles with affiliate links and cap it all off with stuffy author bio. Readers will know when they’re being fed a bunch of junk and many article directories will reject any articles that don’t fulfill the promise made in your title. Make sure your articles actually have something to say so that you will be seen as an authority on your chosen topic.

Has article marketing been working for your business? Don’t be shy. Show your expertise and leave us a comment. Thank you!

What You Need to Know Before Hiring an Article Marketing Service

There are many article marketing services out there that will be happy to take your money and submit your articles to any number of article directories. If you are considering using such a service, it’s important to know that you shouldn’t hang all of your hopes on it before committing your hard earned money into it. It’s important to find out from the companies beforehand what their policies are regarding keyword density and search engine optimization.

When an article is written without an eye towards search engine optimization, that article is going to fall way short of its target. That will just make your efforts a waste of time and money.

The whole reason behind search engine optimization is to get your article noticed by search engines and boost your rankings within them. It takes the use of specific keywords used throughout each article. But there is a definite balance that has to be maintained when it comes to keywords.

When you over-do-it with your keywords, it’s called “keyword stuffing.” If your article is overflowing with keywords like stuffing in a Thanksgiving turkey, it’s going to be rejected by many article directories and even ignored by the bigger search engines (like Google) altogether.

Keyword density is an easy area to make mistakes when someone is new to the article marketing game. Even people who have been working in this area for a greater period of time can find the exact balance difficult to determine.

Articles are either so full of keywords that reading one is like trying to chew a mouthful of marshmallows, or there are nowhere near enough to give search engine spiders a clue to what the article is even about.

When search engine spiders can’t recognize your article for what it is, you won’t show up in search engine rankings. That means not seeing the traffic you’ve hoped for and you’re conversion rate will take a long walk off a short pier.

So what does it take to keep that perfect balance? You might be surprised to learn that it’s only about 2%. A mere two percent of your entire article can contain keywords to keep it in balance.

Not every article directory site is indexed. Look into the directory and find out what their article submission strategy is. Flooding article directories with articles in an attempt to boost your rankings will not win over search engines. Doing that could get you thrown out of the game before you even get the chance to play.

The purpose of article marketing is to promote your business and website. If you fail to utilize this powerful tool correctly, you won’t see the amount of exposure you’re looking for. When used properly, article directories will bring you the traffic and search engine rankings you’ve been working towards. Directories want to get your articles, but they don’t want poorly written ones that don’t meet keyword density guidelines.

Do you have an article marketing service nightmare? Please share it with us. We would love to learn from you.

The Three Types of Domain Names Every Article Marketer Should Use

If you’re in the business of article marketing, it’s vital to have a website to help generate new business. For many of you, your domain name reads: www.MyName.com or www.MyCompanyName.com.

Having a website URL with either your name or your company’s name is a great idea, but you need to have more than one domain name for your business, and here’s why:

  1. If people don’t know you, they aren’t going to be searching for your name. This hurts the amount of organic traffic being driven to your site.
  2. Having a URL that only has your name or company name in it doesn’t give people any idea about what your site is for, what type of business you do.
  3. A URL that only has your name or company name doesn’t offer any psychological triggers that will induce someone to click on your site’s link.

With domain names for your business, it’s a good idea to buy several different names that will all link directly to your business page. Specifically, there are three different types of domain names that, as an article marketer, you should use to help drive more traffic to your website.

Keyword-Rich Domain Name

The main reasoning behind having a domain name that is rich with keywords is to improve your SEO with the more popular search engines, like Google. By having a domain name that includes keywords related to your business, you will earn higher rankings on search engines. If you are in a business that doesn’t have a lot of competition, having a keyword-rich domain name can be enough to place you higher up on search engine rankings.

Some examples of a keyword-rich domain name are:

www.articlemarketingexperts.com
www.articlesubmissionpros.com

Call-to-Action Domain Name

A call-to-action will motivate readers to take action, to click on a link. You’ll not only be motivating readers, but you’ll be telling them exactly why they need to go to your website right now. They want to know what they’ll be getting or learning if they go to your site.

Some examples of call-to-action domain names are:

www.writewinningarticles.com
www.getfreearticletemplates.com

Benefit Domain Name

With this type of domain name, you’re telling the reader exactly what they need and want. You’re providing a psychological trigger in your domain name that will encourage readers to click on your link. You will also be connecting your website with the desires, wants and needs of readers, improving the likelihood that they will click your link.

Some examples of benefit domain names are:

www.findmoreleads.com
www.getmorecustomers.com

These are just a few helpful tips to follow when selecting domain names for your article marketing business. These tips will help increase your search engine rankings and reader click-through rates. This will lead to more website traffic for you, which means more potential clients finding exactly what they want on your website.

What sort of domain names do you use in your article marketing business or any business? You’ve got the floor. Please leave a comment and share your expertise.

5 Incredible Ways Ghostwriters Can Make Your Business BOOM

Did you know that by hiring a Ghostwriter who is capable of writing great content, and excellent at meeting deadlines, can make your business prosper very quickly?

It’s true. Ghostwriters not only eliminate some of the stresses involved in creating killer and consistent content, but they possess a skill that not all business owners  have, or have time for. This writing skill they possess can be so valuable to a business that it is almost silly not to hire a Ghostwriter for your all your content needs. If you have ever considered hiring a Ghostwriter but weren’t sure, or if you’re considering hiring one in the near future, here are five ways a Ghostwriter can be very beneficial for your business.

5 Ways a Ghostwriter can help you and your business prosper:

1.    Creation of an Informative Product: Ghostwriters are flexible human beings, thus asking them to create a 20-40 page informational product for your business is highly feasible. They can even be beneficial in creating a mini-site of business product descriptions, sales letters, thank you pages, articles and blog content. These are all things your business should have or want to have, but will take time to complete. This is why a Ghostwriter is essential to your business. Furthermore, hiring the same Ghostwriter to complete all these tasks is highly recommended, as they will have learned all your pet peeves, details, sales approach and be able to capture your “voice.” Once one project is completed, asking them to do another is what you both want and most beneficial both parties. They can create valuable information on a consistent basis and crank out any and all projects in a timely fashion. All these things will increase your business and profits.

2.    Quality Written Articles: Ghostwriters are equipped with the knowledge to perform extensive research and then turn around and write-up something engaging and fantastic. This can, in turn, give your customers something they’re happy to read, which will also increase your traffic, search engine results and lead to more sales. Typically, by hiring a Ghostwriter to help you with your content, it will give you a full circle business plan. They write, results increase, your business prospers, and then you begin a new project. Ghostwriters are also capable of marketing your content, to gain even more traffic to your site. Of course, it is important to know that finding a great Ghostwriter comes with a price, however, remember, you get what you pay for and if it is really worth it to you, you won’t mind investing. It is a worthy investment you will not regret.

3.    Viral Reports: A lot of businesses today offer something free when a visitor signs up for a newsletter. Hiring a Ghostwriter to right a short 8-10 page report for that freebie is very beneficial. What makes this report “viral” is including a comment that this content is allowed to be shared with anyone and everyone and to please pass it along to your friends, colleagues and associates. Most of these free viral reports also include links to your site, or affiliate sites, which will drive visitors back to the original site it was intended for. By doing this you will collect new visitors and continue to build that all important list. Your Ghostwriter is also very knowledgeable in this area and will know exactly what needs to be done to include all the necessary elements and functions.

4.    Press Releases: All business owners should have a press release generated on a consistent basis. They are very beneficial for when you’re just starting a business, introducing a new product or service, informing the public of any type of business change or anything you need to draw attention to. They are a great way to get the word out and use continually throughout your business. Not only will a Ghostwriter be able to write this up for you, but they will also know where you should submit them. Press releases, like other well written web content, can increase your website’s traffic and increase your search engine ratings.

5.      Sales Letter: If you are running a business, sales letters are effective and an essential part of your web content plans. A Ghostwriter can creatively write these up for you and do it in a way that will make visitors want to buy your products or services in a nonchalant way. Great Ghostwriters are savvy, friendly, non-salesy writers, so you shouldn’t have to worry about it coming off in a negative manner.

Overall, hiring a Ghostwriter can be an easy fix to your all your content problems and issues. They can free up your time, make you feel less stressed, and do your business a giant service. If you really want your business to succeed, especially on the Internet, hire a Ghostwriter to help you.

 

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