Three Steps to Improving Your Article Marketing Efforts

When you are using article marketing for your business, it is easy to become frustrated quickly. You may not be reaching goals you had set and that can leave you feeling disappointed with your plan. That doesn’t mean you should wave the white flag and give in! In order to cross the line from failure to success in article marketing, you need to have a plan.

To improve your marketing strategy, there are three important steps you need to take:

Step 1: Figure out Your Message

What are you trying to tell customers? They are looking for solutions to their problems. They have a need and want to know if you are going to fulfill it. Review each of your products or services and write out why the customer needs it. When you have a clear understanding of why someone needs to buy your product, then you will have an easier time explaining it to them. Customers want you to answer their questions so they can be confident you are the person to go to when they need something.

Step 2: Know How to Get Your Point Across- Quickly!

A lot of studies show that the average Internet user will only stay on a website between thirty seconds and one minute. That doesn’t give you very much time to grab their attention and convince them to buy your product. There is likely a lot of competition out there for the products or services you offer so you need to make yourself stand out right away. It will help by having headlines that will get the attention of readers while using your keywords.

Don’t be afraid to be entertaining! Your content doesn’t have to sound stuffy and dull. Make your content enjoyable to read and the customers will keep coming back. Be snarky, add a little humor or put a unique spin on it. Content should be engaging.

Step 3: Be Customer-Friendly

The Internet can be a very impersonal marketplace. That doesn’t mean you can’t treat your customers as you would if they were there in person. How would you talk to your customers if you had a brick-and-mortar store? Be personable. Chat them up. Form a bond, which will create a loyalty that isn’t often seen in too many businesses today.

Think about how you would want to be treated as a customer. What would you want to hear from a seller? What would make you trust them enough to hand over your money? You don’t have to throw a bunch of razzle-dazzle at them, but customers want to be handled in a friendly, thoughtful manner. And putting a smile on their face goes a long way in getting repeat customers.

Article marketing is just like any other form of marketing strategy. You need to put yourself in the customer’s shoes and figure out what they want to hear and how. Listen to your inner consumer and you will soon know exactly what you need to do to improve your article marketing efforts.

Tell us what you have done to create better online content for your business. Where do you get your inspiration? Let us know!

8 Steps to Promoting your Virtual Assistant Services Web Site

Now that you have finished building your Virtual Assistant Services website, carefully thought out the wording and services you are going to offer, here are a few tips and steps to help you promote your services.  There are many avenues you can use to promote your site and most of them are free.  It will take discipline, motivation and direction, but you will obtain great results!

 

1. Be consistent and persistent.  If you remain constant about promoting your site and services, you will catch your audience’s attention.

 

2.  Be patient. Try various promotion ideas and keep a log on what is working for you.  This will take some time; however, your site will eventually reach the first page of Google.

 

3.  Search for free classified ads that will boost the promotion and presence of your web site.  Try posting an ad on Craigslist and Backpage advertising your particular services.

 

4.  Contact other web site owners to trade links. Most people would be happy to do this for you and this will increase your ranking on Google.

 

5.  Make sure to use good keywords specific for your industry and website.  Think about what you would type into a Google search if you were performing a search for your services.  Use Google keyword suggestions based on your website content.  www.google.com/sktool

 

6.  List your site with search engines and directories. 

 

7.  You might consider using internet banners.  There are some free and low-cost banners that pop-up at the top of a page or in a separate window, which would definitely catch your audience’s attention.

 

8.  Join social networks such as LinkedIn, Twitter, Facebook and MySpace.  This helps increase your websites exposure tremendously! Be an active member and observe what others are doing. 

 

Keep in mind there are tons of ways you can market your site and services.  Research, ask questions and learn from others and you will be on your way to being recognized in your particular niche!

 

If you are currently a business owner, what are some of the ways you market your site? We welcome comments and participation.  You may comment on this blog below or use the “contact us” page! Thanks for stopping by and I look forward to hearing from you!

 

Your Everything Services – Virtual Assistant Services

www.youreverythingservices.com

Deb Lamb

 

“Your Everything Services-living up to your expectations!”

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