Tips for Getting Your Small Business Site Noticed By Google

SEO imgThe term “search engine optimization” is enough to confound even the most established small business owner. We know that it is an important part of online marketing and that, if it’s not done right, our websites will be shunned by Google. What we are not sure about is how to use SEO to our advantage and see better rankings for our efforts.

Google uses an algorithm that helps it determine where websites should be ranked. That formula is always evolving, and no one person has the secret key to figuring it out. However, the core of that formula remains the same: quality content and plenty of it.

You don’t have to be one of the multi-billion dollar companies in order to get your website noticed by Google. Even small businesses can find success on the search giant with the right content strategy.

Keep the good content rolling

What are people looking for when they turn to Google? Answers. Not just answers to questions, but solutions for problems they are having. They are looking for products that help fill a need and services that can help them.

The link between your website, where you have those answers/ solutions/ products/ services, and Google is the content you have published on the Internet.

Your content includes your blog posts, articles you have written online, social media posts and even the information included on your web page.

The important thing is to make sure that your content offers value and that you keep it fresh. Don’t let too much time pass between posts or else the search engines will stop seeing your website as active.

If you don’t feel like your writing skills are strong enough to create a stream of content that will draw in readers, consider hiring a ghostwriter to do it for you. You can find writers that have a lot of experience with SEO and who can match your brand voice.

Don’t overdo the keywords

Not so long ago, content marketers were obsessed with the idea of keywords. It got to the point where a lot of content sounded garbled and didn’t read naturally. That’s because so many people wanted to cram a specific set of keywords into their writing, regardless of how bad the writing actually sounded.

Google has long-since wised up to those tactics and has started ignoring online content that has been “keyword stuffed.” Instead, the search engine looks for content that provides value to the reader, not the robots.

Including keywords is still important, but they don’t have to appear in your content at a proper saturation level. What Google looks for is long-tail keywords. That is, having a natural phrase that includes your keyword plus two or three others.

Social sharing gets a thumbs-up

With the prevalence of social media these days, it is important to note that Google sees sharing on social media as a valuable factor in page rank. The more your content is getting shared on sites like Facebook, Twitter, Pinterest, and especially Google+, the more notice Google is going to pay to your website.

Make sure that you are sharing your new blog posts through your social networks. Make them appealing to your followers so that they will also share your content. Before you know it, you could have a piece of content that has gone viral!

There is no magic formula for improving your ranking. If you want to see an improvement in your page rank, you have to satisfy Google. The only way to truly do that is to offer people content that they will find valuable.

How do you stay on top of creating valuable content?

How to Create a Business Blog (Even If You Hate to Write)

Image courtesy Againstar/FreeDigitalPhotos.net

Image courtesy Againstar/FreeDigitalPhotos.net

Not everyone is a natural writer. Perhaps the gift of prose is not in your basket of talents; or you simply don’t have the time or the patience to keep up with a blog for your business. But these days, if you want to build a successful brand, creating valuable content has to be an important part of your marketing strategy.

If you ask many business owners, they feel the same way that you do: blogging is a necessary evil. Content marketing has proven to be a valuable part of any business’ marketing plan for many years and it will continue to be because today’s consumers are taking in a high volume of content online. That includes blog posts.

So, knowing that you need to maintain a well-written blog for your business, but still hating the whole blogging process, what do you do?

Here is what you do:

Hire a ghostwriter

It sounds like something only celebrities do to get their life stories onto bookshelves, but hiring a ghostwriter is what many businesses have started doing to get quality content for their blogs and web pages.

You can find writers for hire through many freelance websites or search for someone who specializes in writing on your specified topic.

The most important factor in hiring a ghostwriter is to find someone who can capture your own tone and voice. This is someone who has to represent your brand in a writing style that is appropriate for you.

Check their writing samples and speak with previous clients about the quality of the writing they have done. Anyone can say that they are a writer on the Internet, but it takes the right kind of person to create content for your brand.

Share content from others

This does not mean copy-and-pasting another blogger’s posts into your own blog. Instead, what you can do is find content that is available for reposting. You can find blogs and articles that cover topics that relate to your business all over.

Find a way to contact the author and ask if you could repost the content to your own blog, giving them appropriate credit, of course. Many will be happy to have the content they worked hard on shared with another audience.

If you don’t want to repost the entire article, you can also write a short synopsis of the article and link back to the original blog post. Just remember to always give credit when you are referring to or reposting another writer’s content.

Conduct interviews

Some of the simplest, yet highly-read, blog posts are Q&A posts where a person is interviewed. You can interview important people in your industry. Reach out to them and let them know that you are interested in interviewing them and why.

Have a questionnaire ready that you can fill out for each interviewee ready to make it quick and easy.

Podcasts and Vlogs

If you are more of a talker than a writer, you could record podcasts instead of writing blog posts. You could record interviews, talk about product tips, or give an industry news report.

Another option is to record videos to post on your blog. You can demonstrate products; give a behind-the-scenes look into your business. If you write a fitness blog, record yourself demonstrating some exercises. If you have a food blog, prepare a recipe on camera.

When you’re not a writer, it is hard to be an enthusiastic blogger. That doesn’t have to stop you from creating a fantastic blog that will help your brand grow. Try any of these tactics to generate great content for your business blog.

Have you considered outsourcing your blog writing?

How to Drive Your Business With an eBook

Image credit elec-sellEvery business has at least a dozen stories to tell. Today, sharing those stories through an eBook format with your audience goes a long way in driving business. Using eBooks as a marketing vehicle is a hugely underutilized tool that so many businesses are missing out on.

Building your brand in the age of social media is all about engaging with your customer. They want to interact with your business on Facebook, follow your tweets on Twitter and see the images you share on Instagram.

Offering your customers free content created just for them is another way to forge a deeper connection. An eBook is a simple way to put out valuable content to your audience and it costs you little more than the time it takes to create.

Since so few businesses have begun to utilize this form of content, you can give yourself an edge over competitors when you offer your first one. Writing an eBook will show you as an expert in the industry. By giving more value to your audience, you are building their trust in you as well.

Writing an eBook lets you:

  • Tell the story of your business
  • Share your victories, big and small
  • Reward your audience

The great thing about an eBook is that it has a lot of flexibility. It can be just 50 pages or as many as 1,000. Whatever you need to tell the story.

It can include audio clips, videos, charts and images.

You can have an eBook published yourself without having to go through a publisher. Amazon has made the process so much simpler.

You can create the eBook either in an eReader format or simply as a PDF. As a PDF, your book will be easy to add to your website or blog and they will be easy to print as well.

When writing an eBook for your business, there are three rules:

1. Write what you know

This is true in all forms of writing. This is a chance to share your knowledge. Your audience wants information that relates to your business and industry and an eBook is your chance to give it to them.

You can write a how-to guide, share your own recipe for success, put together a cook book, a buyers’ guide, or even a collection of frequently asked questions along with the answers.

The possibilities of the type of content you can share with your audience through this format are endless.

2. Don’t just publish one

Get into the habit of releasing new eBooks as a part of your marketing strategy. If your audience is happy with the first one, keep their interest by offering something new on a regular basis.

3. Make them free

An eBook is a great way to score low-cost advertising. It can be downloaded and shared thousands of times and help connect your business to a lot of potential customers as well as strengthen the relationship you have with current ones.

You can offer a free eBook as incentive to sign up for your email list, purchasing one of your products or services, or signing up for your upcoming webinar. People love the word “free” and they will be more likely to return to your website in the future when you offer them something for nothing.

Think of all the knowledge you have gained since starting your business. Sharing what you know with your audience is one of the best ways to market your business and strengthen your brand. An eBook is one of the simplest and most effective ways to build your notoriety and become an expert in your industry.

Have you considered writing an eBook as part of your marketing strategy?

Do You Know How to Choose the Best-Selling E-Book Topics?

Choosing an e-book topic that will sell well is a lot like choosing the best wave to ride. You want to find the one that is on its way up. Like most things, e-book topics follow trends. One month, the topic of dog training secrets will be all the rage. The next, its clean eating tips.

If you want to be successful with your e-books, you need to stay on top of the rising trends. The idea is to find out what people are talking about, what information they are searching for right now instead of taking a few guesses at what they might like.

There are several tactics that you can use when you start to research popular e-book topics:

Clickbank

One of the best places to find e-book ideas is on Clickbank, one of the most popular places to find e-books. You can look at what topics are trending at the moment and what ones are on the rise.

To make the search even simpler, use a site like cbengine.com. CB Engine collects data from Clickbank, making it easy to find what topics are growing in popularity.

To use CB Engine, click on “CB Best Gain” in the left column. This will show you the products that have moved up in the rankings on Clickbank. You can choose your search criteria based on momentum, popularity, moving up and moving steady, and those that have big payouts.

Click on a product to go to its data page and review the vital statistics.

Using this information can help you stay on top of trends that are on the rise before the market becomes saturated with e-books. Keep an eye on topics that are jumping higher on the charts to take advantage of growing opportunities.

Do Your Keyword Research

Keyword research is a fantastic way to find popular topics for e-books. You start by writing down a few of your own topic ideas. For example, if you are interested in writing about gardening, you could list ideas like:

  • First-time gardening
  • Gardening when you don’t have the space for a garden
  • Container gardening
  • Organic gardening

And so on.

Write down as many ideas as you can based on your chosen niche topic. Use a keyword tool, like the one for Google AdWords. Type in your ideas, one at a time, and see the results.

The Keyword tool will show you how many people are searching for that keyword phrase (or something similar) every month. You will be able to see how popular those search terms are as well as how high the competition is for them.

Choosing keywords that have too much competition could mean that your e-book would get lost in the crowd. Look for keywords that have a high number of searches but with less competition.

Repeat this process with all of your search phrases so that you can get a clear picture of how well each niche topic will do for you before you invest more time and research into it.

Search the Kindle Book Store

The Amazon Kindle Store is one of the most popular places to find e-books on virtually any subject. You can use the site’s lists of Top 100 books to see what is trending right now.

You will see how long a book has been on the Top 100 list, whether it is moving up the list or moving down. You can also break this down according to category to see what is trending in your specific niche.

Look at Forums

Internet forums are a great place to go when you are looking for topics that people want to know about. People will typically go onto a niche forum to post a specific question about something they need to know.

For example, on a gardening forum, you might see several people posting questions about how to deal with garden pests without harmful chemicals. With that information, you know that there are people looking for more information to help resolve this common problem so it is probably a good topic for an e-book.

E-books have grown in popularity over the last decade. Many people turn to them for quick information about a variety of topics. This is an area that you can focus on when you want to create valuable content.

Are you considering writing e-books? How do you brainstorm ideas for topics?

Are You Creating Attention-Grabbing Headlines?

Internet users have short attention spans. If you want to get noticed, you have to do it quickly or else they will move on to another site within seconds. They need to be convinced that you have a solution to their problem, an answer to their question or a product for their need. To do that, you need to have an attention-grabbing headline.

A great headline stops people in their tracks as they are doing a search and click on the link that promises to give them what they need. There are several things you need to do in order to create headlines that sell.

Appeal to Their Emotions

Psychologists tell us that a consumer initially bases their decision to buy on emotion. Create headlines that appeal to their emotions and you are increasing your chance of making a sale.

Some emotions that make people want to buy include the need to feel:

  • Sexy
  • Respected
  • Attractive
  • Confident
  • Safe
  • Proud
  • Wealthy
  • Energetic

An example of a headline that appeals to emotions is 10 Tricks for Building Your Confidence Today!

Use Active Voice

You do not want to use the passive tone of voice in your headlines. Leave out words like “could” or “might.” Use words that command attention. Instead of using a headline that says 5 Ways to Help Control Cravings, reword it so that it sounds more commanding: Control Your Cravings in 5 Steps.

Empower the Reader

Readers want to feel like they have control and that they matter. You is a strong word to use in headlines. It is a way for you to speak to your readers on a personal level. Use your headline as a way to tell them that you are interested in helping him or her with the issue they are facing or that you have the product they need.

Use headlines that speak directly to the reader, such as How to Lose Your Baby Weight.

Other headlines that are powerful are those that:

  • Ask a question- Do You Want to Earn $500 a Day?
  • Make a promise- Earn $500 Today!
  • Are newsworthy- New System Promises $500 Daily Profit

When you start creating your headlines, you need to know your audience. Who are you talking to? Each target audience responds differently to certain headlines. Make sure you are writing a headline that appeals to that target if you want to hit your mark.

Use the benefits of your products to create appealing headlines. Tell potential customers what your product will do to help them. For example, if you sell anti-aging cream, your headline could be Erase Your Fine Lines in Two Weeks.

Take time to write out a page of headlines. This is a great way to practice writing them, plus you will already have a number of headlines to choose from whenever you need it. Having a list of headlines is also helpful when you need to write new content but aren’t sure what to write about. Just pick a headline and go with it.

The headline is the most important piece of your marketing content. It is the first thing a potential customer will see. Spend time creating headlines and before long you will write selling headlines with little effort.

Do you have trouble writing great headlines? What do you think are the best types of headlines?

How to Write a Great College Essay

Writing your college essay is one of the most important parts of your entire application. This can cause a lot of frustration for you, which is the last thing you want when you are working on something that can affect your future!

In writing your essay, you are not just writing a page full of words. You are sharing a part of yourself with people who will decide if you are a good fit for their school. This is not a time to slack off on your efforts. When you prepare to work on your college essay, there are many things that you need to keep in mind.

Look at the Requirements

Most colleges will have a set of guidelines that you must follow when you write your essay. It is important to make sure that you read their instructions carefully. The people reviewing your essay will be looking to make sure that you hit on all of their requirements in your essay.

There is likely a word limit that you need to abide by, so make sure that you do not go overboard. This length will be approximately two double-spaced typed pages.

Pick a Good Topic

Most colleges will give you a few different topic ideas to choose from. The topic that you choose will be a reflection on you, so choose a good one. You want to give the admissions team a real look at who you are but you don’t want to choose a hot-button topic that could have a negative impact.

Bad topics might be your sex life, past drug and alcohol use, jail time, political or religious rants, pity parties (woe is me), or your summer abroad. Choose a topic that you are confident about, something that you can turn into a “wow” essay.

Be Unique

Admissions people read through huge stacks of application essays. You need to find a way to spark their interest right away and make them see you as an asset to the college. Imagine what everyone else will be writing about and choose something else.

Many students will want to write about their summer in Europe and give a summary of all the things they did along the trip. These types of essays are, as they say, a dime a dozen. If you had a life-changing experience while you were on vacation, that is something to write about. Don’t gush about the Eiffel Tower- they’ve already read that essay. If, however, you volunteered in an orphanage or hospital over your vacation, then that is a topic to focus on.

Give Details

An excellent college essay can be compared to a short story. Give the reader enough details that they will see and feel what you are saying. Give names to all the people you talk about and the places you go. These things will give your essay more depth, which makes the admissions officer feel that you care about their reading experience.

Be Likeable

A college is a community, one of which you want to be a part. This essay is the glimpse into your personality that you are giving to the admissions team. They need to see you as a person that is great to be around, someone who they would enjoy having a discussion with on a daily basis. Find a way to communicate “This is me!” into your essay.

Proofread and Spellcheck

It might seem like a no-brainer, but you might be surprised at how many people forget to do a simple spellcheck on their writing. Any small typo that you fail to catch is a strike against you.

You will also want to have one or two people proofread your essay before you seal it up and send it off. Spellcheck won’t always catch mistakes. You need a person to look for any mix-ups between homonyms, such as there, their, and they’re. Common mistakes can be the difference between an excellent college essay and one that gets passed over.

Writing a great college essay is in everyone’s power. By following some simple guidelines, you can make sure that yours is one that gets the nod of approval from the admissions office.

What You Need to Know About Submitting Articles to Web 2.0 Sites

One of the best ways to get more links back to your website is to submit articles to Web 2.0 sites. Web 2.0 is the phrase used to describe the newest phase of the Internet in which it went from only a one-way information source to an interactive medium for users with added social interaction.

Blogs, social networks, and wikis are all part of the Web 2.0. So, what do you need to do to make sure you are getting the most exposure through your articles on the Web 2.0?

Here is what you need to know:

Feeder Sites

Feeder sites are used to send targeted traffic back to your website while at the same time giving you quality backlinks for your main site. The feeder site contains a lot of content that is relevant to your site and helps to increase the rank of your website.

You want to have several different feeder sites that are linked between your main website and Web 2.0 sites.

Some of the best sites to use for feeder sites include:

WordPress: Offers a simple user interface on which you can set up and post content quickly.

HubPages: You create a “hub” page around which other related content sites are connected.

Squidoo: Simple way to create content through unique “lenses.”

After you have set up a few different feeder sites, link them all to your main website and then to multiple Web 2.0 sites.

Web 2.0 Sites

You can publish articles and blog posts onto several other Web 2.0 sites, which will serve as a secondary level of links back to your main website. These sites include:

  • WikiSpaces.com
  • Blogger.com
  • Blog.com
  • WikiDot.com
  • Zoho.com
  • Webs.com
  • WetPaint.com
  • Quizilla.com
  • Zimbio.com
  • Thoughts.com
  • Xanga.com
  • InsaneJournal.com
  • Gather.com
  • Jimdo.com
  • Tripod.Lycos.com

What Content Do You Need?

When submitting to Web 2.0 sites, you need to have quality content that you can insert backlinks into. Most need to be no less than 450 words. You want content that is easy to read and provides valuable information to the reader. Write something that is relative to your website, not just something you think will rank well, because you want to make sure you are reaching your target audience.

Research topics that will help you draw in the types of readers you want back to your website. Find out what people are asking questions about and answer them in your content. Use keyword research to see what words and phrases pertaining to your niche are being searched for online and incorporate them into your articles and blog posts.

Content Do’s and Don’ts

DO add images: Use images that are relevant to your content. A good image can encourage people to read your content. Make sure you have the copyright to use images you find online or take your own.

DON’T use the same anchor text every time: When you are doing keyword research, make sure you come up with a long list. You do not want to use the same anchor text repetitively. Find a different way of saying the same thing and make sure that the phrases you use make sense in the flow of the content.

DO link to sites with authority: You don’t have to link only to your own website. You can link back to sites like Wikipedia which are known authorities to increase ranking.

DON’T keep linking to your homepage: You need to link farther into your website than just your main page. Google will rank you higher if you have more links deeper inside your website.

DON’T submit once and forget it: Web 2.0 sites want content that provides value. If they sense that you are only submitting an article for link building, your account will be deleted. Plan to write and submit new content at least once every week or two, occasionally without any backlinks. Keep adding quality content to stay on top.

Can you think of anything to add to this? What have you found that works? Please share your knowledge.

Submitting Your Articles Successfully

After you have written a few articles that you are proud to attach your name to, it is time for you to start submitting them to a few different article directories. There are hundreds of different online article directories that you can choose from. These can be either paid sites or free.

Find article directories that are highly ranked in order to build traffic and enhance your notoriety. Selecting a few well-respected directories will allow you to reach the widest possible audience.

Here are just a few of the best article directories to consider when you get ready to submit your articles:

EzineArticles.com

This directory has both a high Alexa ranking and Google page rank. It is one of the most respected sites used by article marketers. It is free to use and has helpful tutorial videos that will get you on the right path from the start. In the beginning, you will be limited to ten article submissions. This will change once the editors have determined the quality of your content. There is also a paid option that allows for faster publication and scheduled article release.

Hubpages.com

If you want to beef up your content with photos, videos and other media, this site is for you. You will build your own “hub” and add new content, which will help boost your blog traffic. This account is also free to use and has an entire community to turn to when you need help.

ArticleBase.com

This free site is simple to use. It will also give you statistics for each article so that you can see how many views each one receives and how many click-throughs are generated by each one. This will give you insight into what content more people are looking for.

LadyPens.com

This is a boutique-type article directory. You will need to apply to be considered before you are allowed to submit any content. Authors who submit to this site have an increased chance of having their articles being selected by publishers.

Yahoo! Voices

Formerly Associated Content, Voices is a network for affiliated content. It is free to sign up and you can even earn income based on the performance of your articles. You can submit videos and photos as well as written content.

Almost all article directories will require you to register before you can become a content contributor. It may be a good idea to set up a separate email that you only use for article directories. In article marketing, this is an excellent way to keep track of your content submissions and any notifications from the site editors.

Read through each site’s author guidelines before you start to submit content. Some directories may require your content to be in HTML format while others prefer plain text. If you don’t know anything about HTML, there are plenty of free tutorials available online. You can learn the basics quickly and easily.

You will also need to have a solid author BIO for each niche target. For instance, if you write articles about car insurance, you want your BIO to tie into that topic. If you also write content about farming, have a separate BIO for those articles. You want your BIO to encourage each target audience to click through to your website.

With article marketing, it is important to remember the quality over quantity rule. It is far better to concentrate on writing only a few thoughtful pieces of content than rushing through to write a dozen generic articles that provide no value to the reader.

The goal of article marketing is to reach out to a targeted audience in order to encourage them to visit your website. When you choose the right directories to suit your purpose, your quality content will be able to work for you in building up your readership.

What directories are you considering for your article marketing? What made you choose the ones you are currently using? Let us know!

Structuring Your Articles for Article Marketing Campaigns

As soon as you figure out exactly what it is that article directories expect from your content, it is much simpler for you to structure your articles to meet those expectations. You will be able to get into a routine and follow a pattern for your articles, which will make it faster and easier for you to complete for submission.

For the most part, article directories have very similar requirements in their submission guidelines. Each will require you to use proper grammar and spelling. Your content has to be unique and informative. The article lengths must typically be at least 400 words minimum. This is a good length for an article, giving you enough time to draw in readers and forge a bond with them.

When structuring your articles, there is a simple pattern that you want to follow:

  • Introductory paragraph- let them know what you’ll be writing about.
  • Body- give them the information.
  • Conclusion- sum up what you covered in the article.
  • Call to action- ask questions to encourage engagement with readers.

There are several formats for articles that can draw more readers. You can use one of these types of articles as a quick method for getting content out there and submitted to directories.

How to_: How to articles give instructions on how to do anything. It can be used for any niche topic, from cooking to cleaning and all things in between. These need to be informative and give readers the steps needed to complete the task.
10 Ways to_: This is another informative article that gives the reader a number of ideas about a specific topic. For example, it could be an article about “10 Ways to Make Extra Money.”
Ask a Question: Your title asks a question and you answer it in your article. You can also do a question-and-answer article that covers any number of topics.

These examples of formatting are great for when you need to write up a quick article for distribution. You can find thousands of possible topics that will fit perfectly with these formats. Think of them as templates that you fill in with your own content.

You can use these formats as much as you want to create unique, informative articles. There are so many ways that you can use these to structure articles that will keep your readers looking for your content again and again.

Nearly all article directories will also allow you to include a short author bio at the end of each article. This is a chance for you to give readers a little more information about you and link them to your website or blog. These should be short and to the point and get the attention of your reader. The information you include in your bio box should go with the content in your article. If you are writing about fishing tips, then your bio should mention your love of the activity and experience you have in that area.

What article structures do you think are best? How do you find inspiration for your article writing? Let us know!

What do I Write About in my Article Marketing Efforts?

Anything you are passionate and knowledgeable about!

If you use article marketing to market your business, then you’ve probably struggled with this question on a daily basis.

It’s really not as hard as you may think.

We know without a doubt that article marketing is a great way for bloggers to build up a large number of targeted readers for almost no cost.

One thing that may keep you from jumping right in and cranking out articles to submit to directories is the question of what you should write about.

Just remember that writing articles is no different from writing your blog posts. They should be close to 500 words, which is about the length of most blog posts.

When you sit down to start brainstorming article topics, keep these tips in mind:

Write about what you know.

The point of writing articles is to encourage readers see you as an expert in your specialized area. When they have a question about a topic you focus on, you want yours to be the blog they go to for answers.

Find a topic you are passionate and comfortable with and do plenty of research, and then write articles that are informative and helpful. Since your blog also focuses on a topic you are knowledgeable about, this should be easy.

Find topics of interest.

When writing an article, just like a blog post, write for your target audience.

If you are writing a blog for work-from-home moms, then make sure you are writing articles specifically targeted to that demographic. The goal is to have more targeted traffic results.

Don’t choose to write an article on shopping for the latest fishing gear if you don’t have a blog for those avid fishermen. (Unless those fishermen are also interested in tips for potty training around a work schedule!)

You want your readers to like what they read in the article and click through to your blog for more information.

Make sure your articles are keyword-rich.

Another great thing about writing articles is the potential traffic from search engine results.

With the larger article directories, content is indexed by search engine spiders fairly quickly. So, if you have titles and articles that include relevant keywords and phrases, you will see an increase in your search engine ranking. That means, more people finding their way to your articles and then your blog!

As you start to write articles, remember that you are writing for people- not search engines!

Do your blog articles show off a bit of your wit and sparkle? Then your articles should do the same. You want to sound smart and professional, but you don’t want to come across as a know-it-all who will look down on others. You want each article to have a natural flow that leads the reader to click on your link and follow along to your blog.

Write quality content that is easy to read. Most readers will only skim through content so break it up with white space, sub headers and bullet lists. They want answers fast so don’t drag it out.

If you are passionate about the topic you write on, the readers will feel it in your articles. Any time you get an idea for a new article topic, write it down! Keep a journal of possible topics and then, whenever you feel at a loss of what to write about, you have a whole list to look over and choose from!

Have you started article marketing to increase your blog readership? Have you been hitting roadblocks in your writing? What topics do you feel the most confident about with your writing? Let us know!