If you’re in the business of article marketing, it’s vital to have a website to help generate new business. For many of you, your domain name reads: www.MyName.com or www.MyCompanyName.com.
Having a website URL with either your name or your company’s name is a great idea, but you need to have more than one domain name for your business, and here’s why:
- If people don’t know you, they aren’t going to be searching for your name. This hurts the amount of organic traffic being driven to your site.
- Having a URL that only has your name or company name in it doesn’t give people any idea about what your site is for, what type of business you do.
- A URL that only has your name or company name doesn’t offer any psychological triggers that will induce someone to click on your site’s link.
With domain names for your business, it’s a good idea to buy several different names that will all link directly to your business page. Specifically, there are three different types of domain names that, as an article marketer, you should use to help drive more traffic to your website.
Keyword-Rich Domain Name
The main reasoning behind having a domain name that is rich with keywords is to improve your SEO with the more popular search engines, like Google. By having a domain name that includes keywords related to your business, you will earn higher rankings on search engines. If you are in a business that doesn’t have a lot of competition, having a keyword-rich domain name can be enough to place you higher up on search engine rankings.
Some examples of a keyword-rich domain name are:
Call-to-Action Domain Name
A call-to-action will motivate readers to take action, to click on a link. You’ll not only be motivating readers, but you’ll be telling them exactly why they need to go to your website right now. They want to know what they’ll be getting or learning if they go to your site.
Some examples of call-to-action domain names are:
Benefit Domain Name
With this type of domain name, you’re telling the reader exactly what they need and want. You’re providing a psychological trigger in your domain name that will encourage readers to click on your link. You will also be connecting your website with the desires, wants and needs of readers, improving the likelihood that they will click your link.
Some examples of benefit domain names are:
These are just a few helpful tips to follow when selecting domain names for your article marketing business. These tips will help increase your search engine rankings and reader click-through rates. This will lead to more website traffic for you, which means more potential clients finding exactly what they want on your website.
What sort of domain names do you use in your article marketing business or any business? You’ve got the floor. Please leave a comment and share your expertise.