Tips to Make your Online Job Application Powerful

In today’s market, most employers searching for potential candidates will use online job boards, create online sourcing efforts and post job ads – all online. Gone is the traditional newspaper search on Sunday mornings, sitting at your dining room table with a cup of coffee and combing through the want ads.

Due to today’s technology and company recruiting efforts, it is imperative that you create a resume and job application that will get you noticed.

When a company posts their job opportunities online, they typically receive hundreds of resumes and applications within minutes.

Recruiters will then start combing through all those resumes looking for specific keywords, skills, credentials and educational accomplishments.

As a potential candidate, you need to grab their attention in an instant.

The following are tips to do just that.

Create a Subject Line that gets their Attention As a recruiter begins to go through their emails, the first thing they notice is the subject line of your email.

Put something in that subject line that coincides with the job opportunity and your experience.

If you are applying for a Sales Management position, these subject lines would grab the recruiter’s attention:

AT&T National Sales Manager – 15 years of experience Sales Engineer – acquired $1 million in sales last year Sales Management – $250,000 in new business generated Branch Manager – B2B & Major Account Sales

Be sure to read the job description and the specifics of what it entails and creatively add that to the subject line of your email.

The Meat of your Email This is another chance to get the attention of the recruiter. Put some thought and originality into your first sentence and then the first paragraph.

You want to convey the most persuasive information in an efficient manner. You do not want to lolly-gag around about it either. Be quick to state the most important facts right away.

If you have been referred by someone the recruiter may know, be sure to mention that quickly. There are times that that simple statement can get you through the hiring process much faster. Or at the very least, get your résumé viewed and passed to the next stage.

Recruiters don’t have a lot of time to read every word of your email, therefore, stating your most powerful points arranged in a bullet format makes it much more efficient.

Keep the Body of your Email Short You are so eager to tell the recruiter all about you and your past accomplishments and how you would make an excellent part of their team. You want to go on and on and on like the Energizer Bunny.

Don’t do it.

The best rule of thumb is to have 3 to 4 paragraphs. If you can convey everything in only 3 paragraphs, then stick with that.

Hiring personnel and recruiters don’t have a lot of time to read every single email they get. Make it as easy on them as possible and keep it brief and concise.

When you get the interview you will be able to go into many more details of your credentials and experience.

Create an Appealing Resume You want something that appeals visually; however, you don’t want to go overboard.

Using a computer to draft your resume is of course the best option. It also allows you to get a bit more creative with graphics, fonts and style.

Furthermore, you don’t want to do anything that makes your résumé ugly and hard to read. So don’t get crazy here, just be mindful of everyone that will be reading your resume and more important, you want to convey your job talents and expertise, not how pretty you can draft a resume.

Attaching your Resume to your Email You want to look computer-savvy and attach your cover letter and resume in a professional manner.

Therefore, the best rule of thumb is to attach it as a PDF file, instead of a DOC file. Of course you want to be sure you’ve followed their instructions for attachments, cover letters and references.

Don’t worry if you don’t have a PDF converter. There are many free sites where you can convert your word document into a PDF document. If you Google, “Free PDF converter,” you’ll find many resources.

If you are going to email your resume, cover letter and possible references, just put all those into one PDF attachment. Don’t make separate attachments.

Again, make it as simple for the recruiter as possible.

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